Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Gas & Power Research/Consulting Manager||Wood MacKenzie||Houston, TX||Jan 10, 2015||$178,500|
|Quantitative Research Consultant||Weiss Asset Management LP||Boston, MA||Jan 14, 2013||$166,960|
|Consulting Researcher||Microsoft Corporation||Redmond, WA||Jul 18, 2011||$145,000|
|Consultant, Research and Insights||The Advisory Board Company||Washington, DC||Jul 12, 2015||$120,000|
|Operations Research Consultant||Business One Consulting, Inc.||Philadelphia, PA||Oct 01, 2012||$110,000|
|Research Consultant-Investment Strategies||Mesirow Financial Holdings, Inc.||Chicago, IL||Jan 14, 2014||$110,000|
|Clinical Research Consultant||American Goldfinch & Company, LLC||Sayreville, NJ||Sep 26, 2013||$105,602|
|Associate, Applied Research and Consulting||Steelcase, Inc.||New York, NY||Sep 28, 2015||$104,751|
|Health Economics & Outcomes Research Consultant||IMS Health Incorporated||Plymouth Meeting, PA||Nov 15, 2012||$103,013|
|Health Economics & Outcomes Research Consultant||IMS Health Inc.||Alexandria, VA||Feb 15, 2012||$100,500|
|Research Consultant||Dell USA LP||Round Rock, TX||Sep 05, 2011||$100,000|
|Research Consultant||Russell Reynolds Associates, Inc.||New York, NY||Aug 02, 2014||$96,500|
|Quantitative Research Consultant||The Corporate Executive Board||Arlington, VA||Aug 19, 2015||$96,429|
|Operations Research Consultant||Supply Chain Consultants, Inc.||Wilmington, DE||Jul 22, 2015||$84,531|
|Quantitative Research Consultant||CEB Inc.||Arlington, VA||Sep 27, 2016||$83,158|
|Strategic Research Consultant||CEB Inc.||Arlington, VA||Sep 25, 2015||$81,600|
|Research Consultant||Dell Marketing LP||Round Rock, TX||May 12, 2011||$80,410|
|Biotechnology Research Consultant||Amsal Inc.||Austell, GA||May 05, 2016||$80,267|
|Manager, Qualitative Research Consultant||TNS Custom Research, Inc.||San Diego, CA||Apr 30, 2011||$80,100|
|Strategic Research Consultant, IT Practice||The Corporate Executive Board Company||Arlington, VA||Sep 30, 2013||$80,000|
|Research Consultant||Russell Reynolds Associates, Inc.||New York, NY||Mar 01, 2011||$80,000 -
|Environmental Research Consultant I||Trinity Consultants||Houston, TX||Jun 01, 2016||$68,900|
|Research Consultant||Comprehensive Health Insights Inc.||Raleigh, NC||Apr 27, 2015||$68,744 -
|Research Consultant||Prismark Partners LLC||Cold Spring Harbor, NY||Sep 04, 2013||$68,000|
|Research Consultant||Select Interantional, Inc.||Pittsburgh, PA||Aug 21, 2014||$66,872 -
|Operations Research Consultant||American Airlines, Inc.||Fort Worth, TX||Aug 31, 2016||$66,643 -
|Aviation Research Consultant||CSSI, Inc.||Landover, MD||Sep 11, 2012||$66,146|
|Research Consultant||Optum Services, Inc.||Falls Church, VA||Aug 03, 2015||$64,085 -
|Consultant, Analytics and Research||The Travelers Indemnity Company||Hartford, CT||Aug 21, 2014||$63,856 -
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