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Become A Research Consultant

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Working As A Research Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $87,500

    Average Salary

What Does A Research Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Consultant jobs

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Research Consultant Career Paths

Research Consultant
Project Coordinator Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Adjunct Instructor Research Scientist Research Manager
Consumer Marketing Manager
6 Yearsyrs
Analyst Senior Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Data Analyst Finance Analyst Operations Manager
Director Of Sales
10 Yearsyrs
Project Coordinator Account Manager Marketing Manager
Director, Global Marketing
12 Yearsyrs
Senior Analyst Research Manager Market Research Manager
Director, Market Research
10 Yearsyrs
Office Manager Program Manager Marketing Manager
Director, Product Marketing
11 Yearsyrs
Adjunct Faculty Assistant Professor Program Director
Marketing Director
7 Yearsyrs
Senior Analyst Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Adjunct Professor Instructional Designer Program Manager
Marketing Manager
6 Yearsyrs
Research Manager Senior Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Research Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Adjunct Professor Senior Project Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Data Analyst Business Analyst Product Manager
Product Marketing Manager
7 Yearsyrs
Office Manager Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Assistant Professor Program Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Adjunct Faculty Adjunct Professor Senior Project Manager
Senior Product Manager
9 Yearsyrs
Assistant Professor Project Manager Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Program Manager General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
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Average Length of Employment
Research Associate 2.6 years
Consultant 2.4 years
Research Analyst 2.0 years
Research Assistant 1.7 years
Top Employers Before
Internship 11.1%
Consultant 5.9%
Instructor 4.4%
Researcher 4.1%
Fellow 2.9%
Volunteer 2.8%
Top Employers After
Consultant 12.4%
Internship 6.6%
Director 5.1%
Researcher 4.0%
Volunteer 3.8%
Instructor 3.5%
Manager 2.8%

Research Consultant Demographics

Gender

Female

49.6%

Male

46.5%

Unknown

3.9%
Ethnicity

White

73.6%

Asian

13.2%

Hispanic or Latino

9.0%

Unknown

3.0%

Black or African American

1.2%
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Languages Spoken

Spanish

39.6%

French

16.5%

German

7.0%

Arabic

4.3%

Chinese

3.8%

Hindi

3.6%

Mandarin

3.6%

Italian

3.6%

Japanese

3.4%

Russian

2.4%

Portuguese

2.2%

Urdu

2.2%

Vietnamese

1.4%

Korean

1.2%

Persian

1.2%

Nepali

1.2%

Tagalog

1.0%

Danish

0.7%

Greek

0.7%

Swedish

0.5%
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Research Consultant Education

Schools

New York University

10.4%

Columbia University

8.4%

Syracuse University

7.7%

George Washington University

5.7%

Harvard University

5.7%

University of Washington

5.4%

University of Southern California

4.8%

Cornell University

4.8%

Johns Hopkins University

4.8%

Temple University

4.5%

Michigan State University

4.1%

University of Texas at Austin

4.1%

Florida State University

4.1%

University of Phoenix

4.1%

University of Connecticut

3.8%

University of North Carolina at Chapel Hill

3.8%

American University

3.6%

University of Arizona

3.6%

Arizona State University

3.4%

George Mason University

3.4%
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Majors

Business

16.0%

Psychology

7.7%

Law

6.4%

Finance

6.3%

Political Science

5.9%

Marketing

5.1%

Economics

4.7%

Public Health

4.4%

Sociology

4.4%

Counseling Psychology

4.4%

Biology

3.9%

International Relations

3.9%

Anthropology

3.8%

Management

3.6%

Nursing

3.5%

Education

3.5%

Social Work

3.3%

Communication

3.1%

English

3.1%

Clinical Psychology

2.9%
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Degrees

Masters

39.9%

Doctorate

22.7%

Bachelors

22.5%

Other

9.9%

Certificate

3.0%

Associate

1.6%

Diploma

0.3%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Research Consultant Salaries

Job Title Company Location Start Date Salary
Quantitative Research Consultant Weiss Asset Management LP Boston, MA Jan 14, 2013 $166,960
Consulting Researcher Microsoft Corporation Redmond, WA Jul 18, 2011 $145,000
Consultant, Research and Insights The Advisory Board Company Washington, DC Jul 12, 2015 $120,000
Research Consultant-Investment Strategies Mesirow Financial Holdings, Inc. Chicago, IL Jan 14, 2014 $110,000
Operations Research Consultant Business One Consulting, Inc. Philadelphia, PA Oct 01, 2012 $110,000
Clinical Research Consultant American Goldfinch & Company, LLC Sayreville, NJ Sep 26, 2013 $105,602
Health Economics & Outcomes Research Consultant IMS Health Incorporated Plymouth Meeting, PA Nov 15, 2012 $103,013
Health Economics & Outcomes Research Consultant IMS Health Inc. Alexandria, VA Feb 15, 2012 $100,500
Research Consultant Dell USA LP Round Rock, TX Sep 05, 2011 $100,000
Research Consultant, Financial Services Operations Leadershi CEB Inc. Arlington, VA Aug 22, 2016 $100,000
Research Consultant Russell Reynolds Associates, Inc. New York, NY Aug 02, 2014 $96,500
Quantitative Research Consultant The Corporate Executive Board Arlington, VA Aug 19, 2015 $96,429
Quantitative Research Consultant, Corporate Leader The Corporate Executive Board Company Arlington, VA Oct 01, 2011 $95,000
Operations Research Consultant Supply Chain Consultants, Inc. Wilmington, DE Jul 22, 2015 $84,531
Quantitative Research Consultant CEB Inc. Arlington, VA Sep 27, 2016 $83,158
Strategic Research Consultant CEB Inc. Arlington, VA Sep 25, 2015 $81,600
Research Consultant Dell Marketing LP Round Rock, TX May 12, 2011 $80,410
Biotechnology Research Consultant Amsal Inc. Austell, GA May 05, 2016 $80,267
Manager, Qualitative Research Consultant TNS Custom Research, Inc. San Diego, CA Apr 30, 2011 $80,100
Strategic Research Consultant, IT Practice The Corporate Executive Board Company Arlington, VA Sep 30, 2013 $80,000
Research Consultant Russell Reynolds Associates, Inc. New York, NY Mar 01, 2011 $80,000 -
$100,000
Environmental Research Consultant I Trinity Consultants Houston, TX Jun 01, 2016 $68,900
Research Consultant Comprehensive Health Insights Inc. Raleigh, NC Apr 27, 2015 $68,744 -
$125,000
Research Consultant Prismark Partners LLC Cold Spring Harbor, NY Sep 04, 2013 $68,000
Research Consultant Select Interantional, Inc. Pittsburgh, PA Aug 21, 2014 $66,872 -
$75,000
Operations Research Consultant American Airlines, Inc. Fort Worth, TX Aug 31, 2016 $66,643 -
$133,540
Aviation Research Consultant CSSI, Inc. Landover, MD Sep 11, 2012 $66,146
Research Consultant Optum Services, Inc. Falls Church, VA Aug 03, 2015 $64,085 -
$113,900
Consultant, Analytics and Research The Travelers Indemnity Company Hartford, CT Aug 21, 2014 $63,856 -
$102,630

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Top Skills for A Research Consultant

DataEntryResearchProjectsPolicyAnalysisDataCollectionFinancialDataAnalysisStatisticalAnalysisProtocolMarketResearchClinicalResearchFocusGroupsProjectManagementLiteratureReviewPublicHealthSpssHistoryInternetClinicalTrialsResearchStudiesFinalReport

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Top Research Consultant Skills

  1. Data Entry
  2. Research Projects
  3. Policy Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Trained and experienced in remote data entry studies.
  • Provided technical support to conduct analysis and provide accurate and timely information for research projects and decision makers.
  • Developed an innovative framework for policy analysis and implementation using systems thinking.
  • Provide the needed support to carry out data collection, analysis, interpretation and arriving at useful findings.
  • Pursued potential candidates who possessed complex technical knowledge and skills Generated a network of clients and references within several financial institutions

Top Research Consultant Employers

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