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The differences between research consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research consultant and a marketing consultant. Additionally, a research consultant has an average salary of $83,492, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a research consultant include data collection, medicaid and business development. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Research Consultant | Marketing Consultant | |
| Yearly salary | $83,492 | $70,593 |
| Hourly rate | $40.14 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 61,865 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A research consultant is an individual who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data. They may use online resources, phone surveys, and other data-collection methods to find and collect data. Research consultants must also assign investigative teams to verify and double-check the collected data.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Research consultants and marketing consultants have different pay scales, as shown below.
| Research Consultant | Marketing Consultant | |
| Average salary | $83,492 | $70,593 |
| Salary range | Between $60,000 And $115,000 | Between $44,000 And $112,000 |
| Highest paying City | New York, NY | Wilmington, DE |
| Highest paying state | New York | Delaware |
| Best paying company | Microsoft | Meta |
| Best paying industry | Education | Technology |
There are a few differences between a research consultant and a marketing consultant in terms of educational background:
| Research Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Most common major | Psychology | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between research consultants' and marketing consultants' demographics:
| Research Consultant | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |