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Become A Research Director

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Working As A Research Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,086

    Average Salary

What Does A Research Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Research Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Research Director Demographics

Gender

Male

56.7%

Female

39.5%

Unknown

3.8%
Ethnicity

White

59.6%

Hispanic or Latino

13.4%

Asian

11.3%

Black or African American

11.2%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

32.6%

French

15.2%

Chinese

8.7%

German

7.6%

Japanese

7.6%

Mandarin

6.0%

Portuguese

4.9%

Italian

3.3%

Cantonese

2.7%

Arabic

2.7%

Korean

1.6%

Russian

1.6%

Hindi

1.1%

Czech

1.1%

Swahili

0.5%

Swedish

0.5%

Basque

0.5%

Cherokee

0.5%

Dutch

0.5%

Shan

0.5%
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Research Director Education

Schools

Harvard University

8.7%

New York University

7.9%

Michigan State University

7.3%

Northwestern University

5.5%

University of Chicago

5.5%

Georgetown University

5.2%

Columbia University

5.2%

University of Southern California

5.0%

University of Texas at Austin

4.7%

University of California - Los Angeles

4.4%

West Virginia University

4.4%

Cornell University

4.4%

University of Florida

4.4%

University of Pittsburgh -

4.4%

George Washington University

4.1%

University of Pennsylvania

4.1%

Syracuse University

3.8%

University of Houston

3.8%

University of Georgia

3.8%

Ohio State University

3.5%
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Majors

Business

17.5%

Finance

10.0%

Political Science

7.7%

Marketing

7.6%

Communication

6.3%

Psychology

5.7%

Economics

5.4%

Chemistry

5.4%

Management

4.0%

Law

3.5%

Sociology

3.3%

English

3.2%

Biology

3.0%

Public Administration

2.8%

Biochemistry, Biophysics, Molecular Biology

2.7%

Public Relations

2.5%

Public Health

2.4%

Experimental Psychology

2.4%

Statistics

2.4%

History

2.4%
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Degrees

Masters

35.2%

Bachelors

27.0%

Doctorate

23.5%

Other

10.2%

Certificate

2.5%

Associate

1.4%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
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Temporary

Real Research Director Salaries

Job Title Company Location Start Date Salary
Director, Research GMP Securities, LLC Houston, TX Feb 01, 2015 $500,000 -
$999,999
Director of Research Kg Funds Management LLC New York, NY Feb 27, 2016 $350,000
Director of Research and Context TBWA Worldwide, Inc. D/B/A TBWA Media Arts Lab Los Angeles, CA Aug 24, 2016 $267,500
Director of Research and Context TBWA Worldwide Inc. Los Angeles, CA Feb 13, 2016 $245,000
Director, Research and Analysis Australia and New Zealand Banking Group Limited New York, NY Feb 17, 2016 $220,000
Director of Research Kg Funds Management LLC New York, NY Aug 10, 2015 $211,994
Director of Research Kg Funds Management LLC New York, NY Jun 11, 2015 $200,000
Director of Research Westchester County Health Care Corporation Valhalla, NY Dec 15, 2016 $200,000
Director of Research Dream Master, LLC Chandler, AZ Sep 19, 2015 $200,000
Director of Research Kg Funds Management LLC New York, NY Nov 06, 2015 $200,000
Director, Security Research Forcepoint LLC San Diego, CA Feb 08, 2016 $186,514
Director, Research Statistician The Nielsen Company (Us), LLC Evanston, IL Sep 20, 2016 $135,000
Regional Research Director Starcom Mediavest Group, Inc. Coral Gables, FL Dec 02, 2016 $133,600
Research Director, Engineer Newracom, Inc. Irvine, CA Sep 10, 2015 $131,200
Research Director, Engineer Newracom, Inc. Irvine, CA Sep 10, 2015 $130,000
Research Director Newracom, Inc. Irvine, CA Sep 06, 2015 $130,000
Director, China Research Evercore Partners Services East, LLC Los Angeles, CA Aug 02, 2016 $129,251
Director of Research & Delivery U.S. Education Delivery Institute, Inc. Washington, DC Oct 01, 2015 $125,000
Director of Research & Delivery U.S. Education Delivery Institute, Inc. Washington, DC Jan 10, 2015 $125,000
Research Director, CEB Risk Management Leadership Council CEB Inc. Arlington, VA Aug 27, 2016 $100,000
Survey and Research Director Kaltura Inc. New York, NY Feb 04, 2015 $100,000
Research Director Rhodium Group, LLC New York, NY Sep 21, 2015 $100,000
Director, Outcomes Research American Cancer Society Inc. Atlanta, GA Jun 20, 2016 $100,000
Operations and Scheduling Research Director Allegiant Travel Company D/B/A Allegiant Air Las Vegas, NV Aug 28, 2015 $98,000
Director, Research & Technology Contract Drilling & Blasting LLC Manat, PR Sep 15, 2016 $97,469
Research Director Marketvision Research Cincinnati, OH Jan 27, 2015 $97,000

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Top Skills for A Research Director

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  1. Market Research
  2. Data Collection
  3. Research Proposals
You can check out examples of real life uses of top skills on resumes here:
  • Proposed, managed and reported findings from primary qualitative and quantitative market research projects for advertising agency clients.
  • Modified existing research procedures to enhance data collection reliability, decrease procedure time, and increase subject recruitment.
  • Calculated cost estimates, prepared research proposals and analytic reports.
  • Collaborated in policy-making decisions to ensure proper alignment in the implementation of program strategies, and monitored program progress and success.
  • Provided monthly and quarterly data analysis reports to senior staff to monitor effectiveness of current development activities.

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Top 10 Best States for Research Directors

  1. Pennsylvania
  2. Massachusetts
  3. Rhode Island
  4. Colorado
  5. California
  6. New York
  7. New Jersey
  8. Texas
  9. Delaware
  10. Washington
  • (796 jobs)
  • (1,174 jobs)
  • (116 jobs)
  • (446 jobs)
  • (3,920 jobs)
  • (1,671 jobs)
  • (731 jobs)
  • (1,164 jobs)
  • (48 jobs)
  • (479 jobs)

Top Research Director Employers

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Jobs From Top Research Director Employers

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