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Become A Research Director

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Working As A Research Director

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $89,000

    Average Salary

What Does A Research Director Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Director

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Director Demographics

Gender

Male

56.7%

Female

39.5%

Unknown

3.8%
Ethnicity

White

59.6%

Hispanic or Latino

13.4%

Asian

11.3%

Black or African American

11.2%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

32.6%

French

15.2%

Chinese

8.7%

German

7.6%

Japanese

7.6%

Mandarin

6.0%

Portuguese

4.9%

Italian

3.3%

Cantonese

2.7%

Arabic

2.7%

Korean

1.6%

Russian

1.6%

Hindi

1.1%

Czech

1.1%

Swahili

0.5%

Swedish

0.5%

Basque

0.5%

Cherokee

0.5%

Dutch

0.5%

Shan

0.5%
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Research Director Education

Schools

Harvard University

8.7%

New York University

7.9%

Michigan State University

7.3%

Northwestern University

5.5%

University of Chicago

5.5%

Georgetown University

5.2%

Columbia University

5.2%

University of Southern California

5.0%

University of Texas at Austin

4.7%

University of California - Los Angeles

4.4%

West Virginia University

4.4%

Cornell University

4.4%

University of Florida

4.4%

University of Pittsburgh -

4.4%

George Washington University

4.1%

University of Pennsylvania

4.1%

Syracuse University

3.8%

University of Houston

3.8%

University of Georgia

3.8%

Ohio State University

3.5%
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Majors

Business

17.5%

Finance

10.0%

Political Science

7.7%

Marketing

7.6%

Communication

6.3%

Psychology

5.7%

Economics

5.4%

Chemistry

5.4%

Management

4.0%

Law

3.5%

Sociology

3.3%

English

3.2%

Biology

3.0%

Public Administration

2.8%

Biochemistry, Biophysics, Molecular Biology

2.7%

Public Relations

2.5%

Public Health

2.4%

Experimental Psychology

2.4%

Statistics

2.4%

History

2.4%
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Degrees

Masters

35.2%

Bachelors

27.0%

Doctorate

23.5%

Other

10.2%

Certificate

2.5%

Associate

1.4%

Diploma

0.2%

License

0.1%
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Real Research Director Salaries

Job Title Company Location Start Date Salary
Director, Research GMP Securities, LLC Houston, TX Feb 01, 2015 $500,000 -
$999,999
Director of Research Kg Funds Management LLC New York, NY Feb 27, 2016 $350,000
Director of Research and Context TBWA Worldwide, Inc. D/B/A TBWA Media Arts Lab Los Angeles, CA Aug 24, 2016 $267,500
Director of Research and Context TBWA Worldwide Inc. Los Angeles, CA Feb 13, 2016 $245,000
Director, Research and Analysis Australia and New Zealand Banking Group Limited New York, NY Feb 17, 2016 $220,000
Director of Research Kg Funds Management LLC New York, NY Aug 10, 2015 $211,994
Director of Research Dream Master, LLC Chandler, AZ Sep 19, 2015 $200,000
Director of Research Kg Funds Management LLC New York, NY Jun 11, 2015 $200,000
Director of Research Kg Funds Management LLC New York, NY Nov 06, 2015 $200,000
Director of Research Westchester County Health Care Corporation Valhalla, NY Dec 15, 2016 $200,000
Director, Security Research Forcepoint LLC San Diego, CA Feb 08, 2016 $186,514
Director, Research Statistician The Nielsen Company (Us), LLC Evanston, IL Sep 20, 2016 $135,000
Regional Research Director Starcom Mediavest Group, Inc. Coral Gables, FL Dec 02, 2016 $133,600
Research Director, Engineer Newracom, Inc. Irvine, CA Sep 10, 2015 $131,200
Research Director Newracom, Inc. Irvine, CA Sep 06, 2015 $130,000
Research Director, Engineer Newracom, Inc. Irvine, CA Sep 10, 2015 $130,000
Director, China Research Evercore Partners Services East, LLC Los Angeles, CA Aug 02, 2016 $129,251
Director of Research & Delivery U.S. Education Delivery Institute, Inc. Washington, DC Jan 10, 2015 $125,000
Director of Research & Delivery U.S. Education Delivery Institute, Inc. Washington, DC Oct 01, 2015 $125,000
Research Director Rhodium Group, LLC New York, NY Sep 21, 2015 $100,000
Research Director, CEB Risk Management Leadership Council CEB Inc. Arlington, VA Aug 27, 2016 $100,000
Director, Outcomes Research American Cancer Society Inc. Atlanta, GA Jun 20, 2016 $100,000
Survey and Research Director Kaltura Inc. New York, NY Feb 04, 2015 $100,000
Operations and Scheduling Research Director Allegiant Travel Company D/B/A Allegiant Air Las Vegas, NV Aug 28, 2015 $98,000
Director, Research & Technology Contract Drilling & Blasting LLC Manat, PR Sep 15, 2016 $97,469
Research Director Marketvision Research Cincinnati, OH Jan 27, 2015 $97,000

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AVERAGE SALARY FOR A Research Director

Average Yearly Salary
$89,000
View Detailed Salary Report
$55,000
Min 10%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$144,000
Max 90%
Best Paying Company
Microline Inc
Highest Paying City
San Mateo, CA
Highest Paying State
Alaska
Avg Experience Level
3.4 years
How much does a Research Director make at top companies?
The national average salary for a Research Director in the United States is $89,447 per year or $43 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $144,000.

How Would You Rate The Salary Of a Research Director?

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Top Skills for A Research Director

  1. Research Projects
  2. Strategic Plan
  3. Financial Services
You can check out examples of real life uses of top skills on resumes here:
  • Designed and executed research projects from proposal phase to presentation of conclusions and recommendations.
  • Developed market analysis, strategic planning, sector recognition, developed disease management programs targeting chronic population health improvement.
  • Researched affinity programs and financial services.
  • Modified existing research procedures to enhance data collection reliability, decrease procedure time, and increase subject recruitment.
  • Develop research focused on industry results, changes and trends, products, competitor activities, and market share analyses.

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Top 10 Best States for Research Directors

  1. Pennsylvania
  2. Massachusetts
  3. Rhode Island
  4. Colorado
  5. California
  6. New York
  7. New Jersey
  8. Texas
  9. Delaware
  10. Washington
  • (796 jobs)
  • (1,174 jobs)
  • (116 jobs)
  • (446 jobs)
  • (3,920 jobs)
  • (1,671 jobs)
  • (731 jobs)
  • (1,164 jobs)
  • (48 jobs)
  • (479 jobs)

Top Research Director Employers

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Jobs From Top Research Director Employers

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