Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Research Leader||Deloitte Services LP||New York, NY||Sep 01, 2012||$229,500|
|Research Leader||Deloitte Services LP||Washington, DC||Sep 01, 2012||$229,500|
|Research Leader||Deloitte Services LP||Stamford, CT||Jul 16, 2012||$229,500|
|Research Leader||Deloitte Services LP||Stamford, CT||Dec 01, 2010||$225,000|
|Research Leader||Deloitte Services LP||Wilton, CT||Dec 01, 2010||$225,000|
|Research Leader||Deloitte Services LP||Orlando, FL||Dec 01, 2010||$225,000|
|Research Leader||Deloitte Services LP||Washington, DC||Dec 01, 2010||$225,000|
|Research Leader (Principal Scientist)||Hoffmann-La Roche Inc.||Nutley, NJ||Nov 01, 2012||$176,435|
|Research Leader||Hoffmann-La Roche Inc.||Nutley, NJ||Nov 01, 2009||$170,000|
|Research and Development Lead||Nokia USA Inc.||Sunnyvale, CA||Aug 23, 2016||$157,477|
|Lead Security Researcher||McAfee Inc.||Santa Clara, CA||Oct 08, 2014||$147,000 -
|Global Education Strategic Research Lead||Unity Technologies Sf||San Francisco, CA||May 18, 2016||$146,090 -
|Research Leader||SCHRÖDinger, Inc.||New York, NY||Dec 22, 2011||$146,000|
|Research Leader||SCHRÖDinger, Inc.||New York, NY||Jan 04, 2012||$146,000|
|Lead Security Researcher||Adobe Systems Incorporated||San Jose, CA||Aug 30, 2010||$127,394|
|Operations Research Lead||Monsanto Company||Saint Louis, MO||Mar 10, 2016||$126,000|
|Research Leader||Dow Agrosciences, LLC||Indianapolis, IN||Apr 15, 2011||$125,412|
|SR. Quantitative Researcher (Team Lead)||TEZA Technologies LLC||Chicago, IL||Dec 29, 2015||$125,000|
|R & D Leader||Life Technologies Corporation||Fremont, CA||Mar 06, 2015||$124,550 -
|Market Research Lead||Linkedin Corporation||San Francisco, CA||Sep 26, 2016||$124,400 -
|Client Research Lead, Data Insights||Yahoo! Inc.||New York, NY||Oct 08, 2014||$124,000 -
|Business Planning, Research Lead||Groupm Worldwide Inc.-Mindshare Worldwide||New York, NY||Oct 26, 2009||$122,000|
|Lead User Researcher||Splunk, Inc.||San Francisco, CA||Apr 17, 2015||$103,730 -
|Research Statistical Leader||General Electric Company-GE Global Research Cent||Niskayuna, NY||Sep 30, 2014||$100,800|
|R&D Leader||Avery Dennison Corporation||Mentor, OH||Jan 11, 2016||$100,064|
|R&D Leader||Avery Dennison Corporation||Mentor, OH||Nov 01, 2016||$100,064|
|Software Product R&D Lead||Fortna, Inc.||West Reading, PA||Oct 04, 2012||$98,000 -
|Senior Engineer Research Leader||Dot Metrics Technologies, Inc.||Charlotte, NC||Sep 23, 2013||$97,607 -
|Outcomes Research Leader||Merck & Co., Inc.||White House Station, NJ||Oct 17, 2011||$95,555 -
|Research Leader II||The University of Tennessee||Arlington, VA||Oct 17, 2011||$95,000|
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