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Become A Research Leader

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Working As A Research Leader

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $100,951

    Average Salary

What Does A Research Leader Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Leader

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Leader jobs

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Research Leader Demographics

Gender

Male

53.3%

Female

39.9%

Unknown

6.8%
Ethnicity

White

68.5%

Asian

17.5%

Hispanic or Latino

10.4%

Unknown

2.6%

Black or African American

0.9%
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Languages Spoken

Spanish

32.0%

French

16.8%

Mandarin

8.0%

Chinese

7.2%

Hebrew

4.0%

German

4.0%

Cantonese

4.0%

Vietnamese

3.2%

Japanese

3.2%

Hindi

2.4%

Russian

2.4%

Portuguese

2.4%

Arabic

2.4%

Korean

1.6%

Indonesian

1.6%

Italian

1.6%

Dutch

0.8%

Armenian

0.8%

Urdu

0.8%

Bengali

0.8%
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Research Leader Education

Schools

University of California - Irvine

11.6%

Carnegie Mellon University

6.8%

University of California - Los Angeles

6.2%

Pennsylvania State University

5.5%

University of Iowa

5.5%

Massachusetts Institute of Technology

5.5%

George Washington University

4.8%

Cornell University

4.8%

University of California - San Diego

4.8%

University of Pennsylvania

4.1%

Texas A&M University

4.1%

University of Washington

4.1%

University of Connecticut

4.1%

University of Michigan - Ann Arbor

4.1%

University of Colorado at Boulder

4.1%

Purdue University

4.1%

Boston University

4.1%

University of Idaho

4.1%

University of Arizona

4.1%

New York University

3.4%
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Majors

Business

14.3%

Psychology

12.1%

Biology

9.9%

Chemistry

7.7%

Mechanical Engineering

7.1%

Computer Science

5.4%

Environmental Science

4.4%

Chemical Engineering

4.4%

Marketing

4.0%

Economics

3.6%

Biochemistry, Biophysics, Molecular Biology

3.4%

Communication

3.4%

Public Health

3.2%

Sociology

2.8%

Electrical Engineering

2.6%

Biomedical Engineering

2.6%

Physics

2.6%

Engineering

2.4%

Political Science

2.2%

Finance

2.2%
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Degrees

Bachelors

37.6%

Masters

33.3%

Doctorate

14.7%

Other

10.5%

Associate

1.9%

Certificate

1.5%

License

0.3%

Diploma

0.2%
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Real Research Leader Salaries

Job Title Company Location Start Date Salary
Research Leader Deloitte Services LP New York, NY Sep 01, 2012 $229,500
Research Leader Deloitte Services LP Washington, DC Sep 01, 2012 $229,500
Research Leader Deloitte Services LP Stamford, CT Jul 16, 2012 $229,500
Research Leader Deloitte Services LP Stamford, CT Dec 01, 2010 $225,000
Research Leader Deloitte Services LP Wilton, CT Dec 01, 2010 $225,000
Research Leader Deloitte Services LP Orlando, FL Dec 01, 2010 $225,000
Research Leader Deloitte Services LP Washington, DC Dec 01, 2010 $225,000
Research Leader (Principal Scientist) Hoffmann-La Roche Inc. Nutley, NJ Nov 01, 2012 $176,435
Research Leader Hoffmann-La Roche Inc. Nutley, NJ Nov 01, 2009 $170,000
Research and Development Lead Nokia USA Inc. Sunnyvale, CA Aug 23, 2016 $157,477
Lead Security Researcher McAfee Inc. Santa Clara, CA Oct 08, 2014 $147,000 -
$167,000
Global Education Strategic Research Lead Unity Technologies Sf San Francisco, CA May 18, 2016 $146,090 -
$166,960
Research Leader SCHRÖDinger, Inc. New York, NY Dec 22, 2011 $146,000
Research Leader SCHRÖDinger, Inc. New York, NY Jan 04, 2012 $146,000
Lead Security Researcher Adobe Systems Incorporated San Jose, CA Aug 30, 2010 $127,394
Operations Research Lead Monsanto Company Saint Louis, MO Mar 10, 2016 $126,000
Research Leader Dow Agrosciences, LLC Indianapolis, IN Apr 15, 2011 $125,412
SR. Quantitative Researcher (Team Lead) TEZA Technologies LLC Chicago, IL Dec 29, 2015 $125,000
R & D Leader Life Technologies Corporation Fremont, CA Mar 06, 2015 $124,550 -
$241,800
Market Research Lead Linkedin Corporation San Francisco, CA Sep 26, 2016 $124,400 -
$207,300
Client Research Lead, Data Insights Yahoo! Inc. New York, NY Oct 08, 2014 $124,000 -
$144,000
Business Planning, Research Lead Groupm Worldwide Inc.-Mindshare Worldwide New York, NY Oct 26, 2009 $122,000
Software Product R&D Lead Fortna, Inc. West Reading, PA Oct 04, 2012 $98,000 -
$120,000
Outcomes Research Leader Merck & Co., Inc. White House Station, NJ Oct 17, 2011 $95,555 -
$149,180
Research Leader II The University of Tennessee Arlington, VA Oct 17, 2011 $95,000
Research and Development Leader Amdocs Inc. Glendale, CA Jan 21, 2011 $94,000
Market Research Analytical Lead Google Inc. Mountain View, CA Mar 17, 2016 $92,000
Manager, Research & Analysis, UAT Lead HSN, Inc. Saint Petersburg, FL Oct 01, 2013 $91,686 -
$110,000
Research Leader The Dow Chemical Company Midland, MI Sep 27, 2010 $90,756 -
$136,140

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Top Skills for A Research Leader

ResearchProjectLabUndergraduateRProceduresLaboratoryDataEntrySafetyDataAnalysisChemistryDataCollectionSpssNewProductDevelopmentWebAnalyticalDiscoveryDOWIRBFocusGroupsMarketResearch

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Top Research Leader Skills

  1. Research Project
  2. Lab
  3. Undergraduate
You can check out examples of real life uses of top skills on resumes here:
  • Conducted material testing for various research projects using standard three point bend, four point bend, and fracture toughness testing.
  • Developed a diagnostic assay for arthritis in collaboration with U. Virginia.
  • Utilized teaching ability to training undergraduate research assistants.
  • Output secured incremental slots for Kraft on Meijer s 2013 marketing/merchandising calendar.
  • Identified and instituted procedures requiring the application of exceptional research techniques to maximize investor return.

Top Research Leader Employers

Research Leader Videos

Why is Research Leadership Important?

A Day In The Life: Marketing Manager

Professor Ian Frazer - Research Leader

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