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Become A Research Manager

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Working As A Research Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $93,000

    Average Salary

What Does A Research Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.5 years
Research Manager 3.0 years
Research Leader 2.1 years
Research Analyst 2.0 years
Top Careers Before Research Manager
Internship 7.3%
Manager 3.7%
Analyst 3.2%
Consultant 3.1%
Researcher 2.5%
Top Careers After Research Manager
Consultant 8.2%
Director 7.0%
Manager 4.9%
Owner 3.3%
President 3.3%

Do you work as a Research Manager?

Average Yearly Salary
$93,000
View Detailed Salary Report
$57,000
Min 10%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$151,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
3.2 years
How much does a Research Manager make at top companies?
The national average salary for a Research Manager in the United States is $93,707 per year or $45 per hour. Those in the bottom 10 percent make under $57,000 a year, and the top 10 percent make over $151,000.

Real Research Manager Salaries

Job Title Company Location Start Date Salary
Research Science Manager Facebook, Inc. Redmond, WA Aug 16, 2016 $240,000
Quantitative Research Manager Mio Partners, Inc. New York, NY Jan 03, 2016 $195,000
Gas & Power Research/Consulting Manager Wood MacKenzie Houston, TX Jan 10, 2015 $178,500
Research Manager Facebook, Inc. Menlo Park, CA Jul 14, 2016 $175,000 -
$195,000
Marketing Research Manager Rover Store, Inc. Chantilly, VA Oct 14, 2016 $155,459
Int'l Investment Research Mgr, Industrials (Invstmnt Analyst) Capital Research and Management Company New York, NY Dec 19, 2016 $154,003 -
$393,600
Marketing Research Manager Rover Store, Inc. Chantilly, VA Dec 21, 2015 $152,152
Marketing and Research Manager Venturebeat Inc. San Francisco, CA Sep 17, 2015 $140,920
Quant. Research and Analysis MGR, 2 EBAY Inc. San Jose, CA Oct 15, 2015 $138,500
Research Manager Positron Research International Fremont, CA Dec 30, 2015 $135,655
Research Manager USPL Nutritionals, LLC. North Brunswick, NJ Oct 08, 2016 $133,931
Research Manager G&W Electric Company Bolingbrook, IL Jun 15, 2016 $130,000
Research Manager Comprehensive Health Insights, Inc. Louisville, KY Apr 15, 2016 $123,762
Solutions Design Research Manager Exel Inc. Westerville, OH Jan 07, 2016 $120,000
Analytics & Research Manager Jpmorgan Chase & Co. Wilmington, DE Sep 20, 2015 $95,000
Research Manager USPL Nutritionals LLC North Brunswick, NJ Sep 19, 2016 $92,000
Medical Research Manager North American Science Associates, Inc. Northwood, OH Jan 16, 2016 $91,312
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN May 31, 2016 $90,000 -
$100,000
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN Dec 23, 2015 $90,000 -
$100,000
Manager, Research, Valuation and Advisory Services Altus Group Us Inc. Irvine, CA Sep 16, 2015 $90,000 -
$120,000
Research Manager (Measurement & Instrumentation) Frost & Sullivan San Antonio, TX Apr 28, 2016 $89,387
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Sep 29, 2015 $75,000
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Jun 02, 2016 $75,000
Research Manager Gulf Coast Marine Life Center, Inc. Destin, FL Mar 20, 2015 $74,986
Research Manager Discovery Latin America, LLC Miami, FL Feb 09, 2015 $72,000 -
$82,000
Research Manager Consumer Insights The Hershey Company Hershey, PA Sep 03, 2015 $71,200 -
$147,800
Research Manager Markit North America, Inc. Naperville, IL Dec 30, 2015 $70,138 -
$95,000
Research Manager The University of Iowa Iowa City, IA Nov 01, 2015 $70,000

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Top Skills for A Research Manager

  1. Market Research
  2. Data Entry
  3. Data Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Designed and executed qualitative and quantitative market research, including vendor management, to drive deep understanding of market insights.
  • Coordinated outside contractors, managed internal data entry operators and maintained database.
  • Conducted data analysis and reviews of scientific literature to construct quarterly business reports and narratives for business proposals.
  • Oversee day-to-day operations of important tracking studies to guarantee data collection is received proportionally throughout each quarter.
  • Assume primary accountability for assigned clinical trials and ensure compliance with applicable regulations, guidelines and corporate policies for trial activities.

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Top 10 Best States for Research Managers

  1. Washington
  2. California
  3. Colorado
  4. Virginia
  5. Rhode Island
  6. New Jersey
  7. Connecticut
  8. Massachusetts
  9. Arkansas
  10. Pennsylvania
  • (1,998 jobs)
  • (8,158 jobs)
  • (1,017 jobs)
  • (1,452 jobs)
  • (172 jobs)
  • (1,297 jobs)
  • (433 jobs)
  • (2,050 jobs)
  • (178 jobs)
  • (1,256 jobs)

Research Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,095 Research Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Research Manager Resume

View Resume Examples

Research Manager Demographics

Gender

Female

46.7%

Male

42.5%

Unknown

10.8%
Ethnicity

White

59.8%

Hispanic or Latino

13.4%

Black or African American

11.2%

Asian

11.2%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

38.4%

French

14.3%

German

6.6%

Portuguese

5.8%

Chinese

5.0%

Mandarin

4.3%

Hindi

3.9%

Russian

2.7%

Italian

2.7%

Japanese

2.7%

Arabic

2.7%

Gujarati

1.6%

Cantonese

1.6%

Korean

1.2%

Greek

1.2%

Tagalog

1.2%

Irish

1.2%

Urdu

1.2%

Polish

1.2%

Swedish

0.8%
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Research Manager Education

Schools

New York University

9.7%

University of Phoenix

7.7%

University of Georgia

7.5%

George Washington University

6.4%

Michigan State University

5.4%

Arizona State University

5.4%

Pennsylvania State University

5.4%

Boston University

4.9%

University of Washington

4.7%

Cornell University

4.5%

University of Texas at Austin

4.3%

American University

4.3%

Northeastern University

4.3%

Syracuse University

3.9%

Georgetown University

3.7%

Columbia University

3.7%

Northwestern University

3.6%

University of Southern California

3.6%

University of Maryland - College Park

3.6%

University of Florida

3.6%
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Majors

Business

24.3%

Marketing

18.4%

Psychology

6.3%

Communication

5.2%

Finance

4.9%

Management

4.3%

Political Science

4.3%

Economics

3.9%

Sociology

3.7%

Biology

3.0%

English

2.8%

Chemistry

2.6%

Nursing

2.6%

Law

2.2%

History

2.1%

Public Health

2.1%

Health Care Administration

1.9%

Public Relations

1.9%

Education

1.7%

Experimental Psychology

1.7%
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Degrees

Masters

40.0%

Bachelors

33.5%

Doctorate

10.0%

Other

9.9%

Certificate

3.8%

Associate

2.3%

Diploma

0.4%

License

0.1%
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