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Become A Research Manager

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Working As A Research Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,791

    Average Salary

What Does A Research Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Research Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Research Manager?

Research Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.4 years
Research Manager 3.0 years
Research Leader 2.1 years
Top Employers Before
Internship 7.5%
Consultant 3.2%
Manager 3.1%
Analyst 3.1%
Fellow 2.9%
Top Employers After
Consultant 8.3%
Director 6.0%
Manager 5.4%
President 4.1%
Principal 3.4%

Do you work as a Research Manager?

Research Manager Demographics

Gender

Female

50.6%

Male

45.7%

Unknown

3.7%
Ethnicity

White

59.3%

Hispanic or Latino

13.4%

Asian

12.2%

Black or African American

10.6%

Unknown

4.5%
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Languages Spoken

Spanish

39.2%

French

13.9%

Portuguese

6.2%

Mandarin

5.2%

Chinese

5.2%

Hindi

4.6%

German

4.6%

Russian

3.1%

Gujarati

2.1%

Italian

2.1%

Japanese

2.1%

Arabic

2.1%

Cantonese

1.5%

Greek

1.5%

Tagalog

1.5%

Irish

1.5%

Filipino

1.0%

Urdu

1.0%

Polish

1.0%

Marathi

0.5%
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Research Manager Education

Schools

New York University

8.3%

University of Georgia

8.3%

University of Phoenix

7.3%

Michigan State University

6.7%

Northeastern University

6.1%

Cornell University

5.5%

George Washington University

4.9%

Arizona State University

4.6%

Columbia University

4.6%

Boston University

4.6%

Syracuse University

4.0%

Northwestern University

4.0%

University of Southern California

4.0%

University of Texas at Austin

4.0%

University of Connecticut

4.0%

University of Washington

4.0%

University of Delaware

4.0%

University of Illinois at Chicago

4.0%

Harvard University

3.7%

University of Missouri - Columbia

3.7%
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Majors

Business

23.9%

Marketing

17.8%

Psychology

6.0%

Finance

5.5%

Management

4.5%

Communication

4.5%

Sociology

4.0%

Political Science

3.8%

Economics

3.6%

Chemistry

3.5%

Biology

3.4%

Nursing

2.8%

English

2.5%

Law

2.4%

Statistics

2.1%

History

2.0%

Health Care Administration

2.0%

Public Health

1.9%

Public Administration

1.9%

Education

1.8%
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Degrees

Masters

40.9%

Bachelors

30.7%

Doctorate

10.9%

Other

10.8%

Certificate

3.9%

Associate

2.3%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Research Manager Salaries

Job Title Company Location Start Date Salary
Research Science Manager Facebook, Inc. Redmond, WA Aug 16, 2016 $240,000
Quantitative Research Manager Mio Partners, Inc. New York, NY Jan 03, 2016 $195,000
Gas & Power Research/Consulting Manager Wood MacKenzie Houston, TX Jan 10, 2015 $178,500
Research Manager Facebook, Inc. Menlo Park, CA Jul 14, 2016 $175,000 -
$195,000
Marketing Research Manager Rover Store, Inc. Chantilly, VA Oct 14, 2016 $155,459
Int'l Investment Research Mgr, Industrials (Invstmnt Analyst) Capital Research and Management Company New York, NY Dec 19, 2016 $154,003 -
$393,600
Marketing Research Manager Rover Store, Inc. Chantilly, VA Dec 21, 2015 $152,152
Marketing and Research Manager Venturebeat Inc. San Francisco, CA Sep 17, 2015 $140,920
Quant. Research and Analysis MGR, 2 EBAY Inc. San Jose, CA Oct 15, 2015 $138,500
Research Manager Positron Research International Fremont, CA Dec 30, 2015 $135,655
Research Manager USPL Nutritionals, LLC. North Brunswick, NJ Oct 08, 2016 $133,931
Research Manager G&W Electric Company Bolingbrook, IL Jun 15, 2016 $130,000
Research Manager Comprehensive Health Insights, Inc. Louisville, KY Apr 15, 2016 $123,762
Solutions Design Research Manager Exel Inc. Westerville, OH Jan 07, 2016 $120,000
Analytics & Research Manager Jpmorgan Chase & Co. Wilmington, DE Sep 20, 2015 $95,000
Research Manager USPL Nutritionals LLC North Brunswick, NJ Sep 19, 2016 $92,000
Medical Research Manager North American Science Associates, Inc. Northwood, OH Jan 16, 2016 $91,312
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN May 31, 2016 $90,000 -
$100,000
Manager, Research, Valuation and Advisory Services Altus Group Us Inc. Irvine, CA Sep 16, 2015 $90,000 -
$120,000
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN Dec 23, 2015 $90,000 -
$100,000
Research Manager (Measurement & Instrumentation) Frost & Sullivan San Antonio, TX Apr 28, 2016 $89,387
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Jun 02, 2016 $75,000
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Sep 29, 2015 $75,000
Research Manager Gulf Coast Marine Life Center, Inc. Destin, FL Mar 20, 2015 $74,986
Research Manager Discovery Latin America, LLC Miami, FL Feb 09, 2015 $72,000 -
$82,000
Research Manager Consumer Insights The Hershey Company Hershey, PA Sep 03, 2015 $71,200 -
$147,800
Research Manager Markit North America, Inc. Naperville, IL Dec 30, 2015 $70,138 -
$95,000
Research Manager The University of Iowa Iowa City, IA Nov 01, 2015 $70,000

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Top Skills for A Research Manager

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  1. Market Research
  2. Data Entry
  3. Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Orchestrated qualitative and quantitative market research studies; developed field instructions, selected and managed vendors and coordinated product logistics.
  • Coordinated outside contractors, managed internal data entry operators and maintained database.
  • Conduct and track specific activities to accomplish project goals, including evaluating and reporting data and documenting analytic procedures.
  • Delivered the consumer insights that drive marketing and business strategy across the entire organization.
  • Executed quantitative research projects including questionnaire development, analytic plan creation, data analysis, and report writing.

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