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Become A Research Manager

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Working As A Research Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $80,000

    Average Salary

What Does A Research Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Research Manager?

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Research Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.4 years
Research Manager 3.0 years
Research Leader 2.1 years
Top Careers Before Research Manager
Internship 7.5%
Consultant 3.2%
Manager 3.1%
Analyst 3.1%
Fellow 2.9%
Top Careers After Research Manager
Consultant 8.3%
Director 6.0%
Manager 5.4%
President 4.1%
Principal 3.4%

Do you work as a Research Manager?

Research Manager Demographics

Gender

Female

50.6%

Male

45.7%

Unknown

3.7%
Ethnicity

White

59.3%

Hispanic or Latino

13.4%

Asian

12.2%

Black or African American

10.6%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

39.2%

French

13.9%

Portuguese

6.2%

Mandarin

5.2%

Chinese

5.2%

Hindi

4.6%

German

4.6%

Russian

3.1%

Gujarati

2.1%

Italian

2.1%

Japanese

2.1%

Arabic

2.1%

Cantonese

1.5%

Greek

1.5%

Tagalog

1.5%

Irish

1.5%

Filipino

1.0%

Urdu

1.0%

Polish

1.0%

Marathi

0.5%
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Research Manager Education

Schools

New York University

8.3%

University of Georgia

8.3%

University of Phoenix

7.3%

Michigan State University

6.7%

Northeastern University

6.1%

Cornell University

5.5%

George Washington University

4.9%

Arizona State University

4.6%

Columbia University

4.6%

Boston University

4.6%

Syracuse University

4.0%

Northwestern University

4.0%

University of Southern California

4.0%

University of Texas at Austin

4.0%

University of Connecticut

4.0%

University of Washington

4.0%

University of Delaware

4.0%

University of Illinois at Chicago

4.0%

Harvard University

3.7%

University of Missouri - Columbia

3.7%
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Majors

Business

23.9%

Marketing

17.8%

Psychology

6.0%

Finance

5.5%

Management

4.5%

Communication

4.5%

Sociology

4.0%

Political Science

3.8%

Economics

3.6%

Chemistry

3.5%

Biology

3.4%

Nursing

2.8%

English

2.5%

Law

2.4%

Statistics

2.1%

History

2.0%

Health Care Administration

2.0%

Public Health

1.9%

Public Administration

1.9%

Education

1.8%
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Degrees

Masters

40.9%

Bachelors

30.7%

Doctorate

10.9%

Other

10.8%

Certificate

3.9%

Associate

2.3%

Diploma

0.4%

License

0.1%
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Job type you want
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Part Time
Internship
Temporary

Real Research Manager Salaries

Job Title Company Location Start Date Salary
Research Science Manager Facebook, Inc. Redmond, WA Aug 16, 2016 $240,000
Quantitative Research Manager Mio Partners, Inc. New York, NY Jan 03, 2016 $195,000
Gas & Power Research/Consulting Manager Wood MacKenzie Houston, TX Jan 10, 2015 $178,500
Research Manager Facebook, Inc. Menlo Park, CA Jul 14, 2016 $175,000 -
$195,000
Marketing Research Manager Rover Store, Inc. Chantilly, VA Oct 14, 2016 $155,459
Int'l Investment Research Mgr, Industrials (Invstmnt Analyst) Capital Research and Management Company New York, NY Dec 19, 2016 $154,003 -
$393,600
Marketing Research Manager Rover Store, Inc. Chantilly, VA Dec 21, 2015 $152,152
Marketing and Research Manager Venturebeat Inc. San Francisco, CA Sep 17, 2015 $140,920
Quant. Research and Analysis MGR, 2 EBAY Inc. San Jose, CA Oct 15, 2015 $138,500
Research Manager Positron Research International Fremont, CA Dec 30, 2015 $135,655
Research Manager USPL Nutritionals, LLC. North Brunswick, NJ Oct 08, 2016 $133,931
Research Manager G&W Electric Company Bolingbrook, IL Jun 15, 2016 $130,000
Research Manager Comprehensive Health Insights, Inc. Louisville, KY Apr 15, 2016 $123,762
Solutions Design Research Manager Exel Inc. Westerville, OH Jan 07, 2016 $120,000
Analytics & Research Manager Jpmorgan Chase & Co. Wilmington, DE Sep 20, 2015 $95,000
Research Manager USPL Nutritionals LLC North Brunswick, NJ Sep 19, 2016 $92,000
Medical Research Manager North American Science Associates, Inc. Northwood, OH Jan 16, 2016 $91,312
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN May 31, 2016 $90,000 -
$100,000
Manager-Finance Research and Analytics Tractor Supply Company Brentwood, TN Dec 23, 2015 $90,000 -
$100,000
Manager, Research, Valuation and Advisory Services Altus Group Us Inc. Irvine, CA Sep 16, 2015 $90,000 -
$120,000
Research Manager (Measurement & Instrumentation) Frost & Sullivan San Antonio, TX Apr 28, 2016 $89,387
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Sep 29, 2015 $75,000
Manager, TV Research Twentieth Century Fox Film Corp. Los Angeles, CA Jun 02, 2016 $75,000
Research Manager Gulf Coast Marine Life Center, Inc. Destin, FL Mar 20, 2015 $74,986
Research Manager Discovery Latin America, LLC Miami, FL Feb 09, 2015 $72,000 -
$82,000
Research Manager Consumer Insights The Hershey Company Hershey, PA Sep 03, 2015 $71,200 -
$147,800
Research Manager Markit North America, Inc. Naperville, IL Dec 30, 2015 $70,138 -
$95,000
Research Manager The University of Iowa Iowa City, IA Nov 01, 2015 $70,000

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AVERAGE SALARY FOR A Research Manager

Average Yearly Salary
$80,000
View Detailed Salary Report
$52,000
Min 10%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$123,000
Max 90%
Best Paying Company
Holland & Knight
Highest Paying City
San Bruno, CA
Highest Paying State
New Jersey
Avg Experience Level
3.2 years
How much does a Research Manager make at top companies?
The national average salary for a Research Manager in the United States is $80,141 per year or $39 per hour. Those in the bottom 10 percent make under $52,000 a year, and the top 10 percent make over $123,000.

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Top Skills for A Research Manager

  1. Research Projects
  2. Market Share
  3. Data Entry
You can check out examples of real life uses of top skills on resumes here:
  • Vetted and managed dozens of research projects accomplished through many research vendors including The Gallup Organization and Lein-Spiegelhoff.
  • Provided key executives with ongoing intelligence that indicated transfers in competitive spending and market share by customer.
  • Coordinated outside contractors, managed internal data entry operators and maintained database.
  • Conduct and track specific activities to accomplish project goals, including evaluating and reporting data and documenting analytic procedures.
  • Executed quantitative research projects including questionnaire development, analytic plan creation, data analysis, and report writing.

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Top 10 Best States for Research Managers

  1. Washington
  2. California
  3. Colorado
  4. Virginia
  5. Rhode Island
  6. New Jersey
  7. Connecticut
  8. Massachusetts
  9. Arkansas
  10. Pennsylvania
  • (1,998 jobs)
  • (8,158 jobs)
  • (1,017 jobs)
  • (1,452 jobs)
  • (172 jobs)
  • (1,297 jobs)
  • (433 jobs)
  • (2,050 jobs)
  • (178 jobs)
  • (1,256 jobs)

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