Many research positions require a master’s degree or Ph.D., though a bachelor’s degree may be sufficient for some entry-level positions. In addition, employers generally prefer candidates who have previous experience performing research, using statistics, and analyzing data.
Education
Many research positions require a master’s degree or Ph.D. Survey researchers can have a master’s degree in a variety of fields, including marketing or survey research, statistics, and the social sciences.
A bachelor’s degree is sufficient for some entry-level positions. To prepare to enter this occupation, students should take courses in research methods, survey methodology, and statistics. Many also may benefit from taking business courses, such as marketing and consumer behavior, and social science courses, such as psychology, sociology, and economics.
Other Experience
Prospective survey researchers can gain experience through internships or fellowships. Many businesses, research and polling firms, and marketing companies offer internships for college students or recent graduates who want to work in market and survey research.
Licenses, Certifications, and Registrations
Survey researchers are not required by law to be licensed or certified. Although not mandatory, certification can show a level of professional competence.
The Marketing Research Association offers the Professional Researcher Certification for survey researchers. To qualify, candidates must have at least 3 years of experience working in opinion and marketing research, pass an exam, and be a member of a professional organization. Researchers must complete continuing education courses and apply for renewal every 2 years to maintain their certification.
Important Qualities
Analytical skills. Survey researchers must be able to apply statistical techniques to large amounts of data and interpret the results correctly. They also should be proficient in the statistical software used to analyze data.
Communication skills. Survey researchers need strong communication skills when conducting surveys and interpreting and presenting results to clients.
Critical-thinking skills. Survey researchers must design or choose a survey and survey method that best captures the information needed. They must also be able to look at the data and draw reasonable conclusions from the results of the survey.
Detail oriented. Survey researchers must pay attention to details, because survey results depend on collecting, analyzing, and reporting the data accurately.
Problem-solving skills. Survey researchers need problem-solving skills when identifying survey design issues, adjusting survey questions, and interpreting survey results.