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Research team leader vs marketing consultant

The differences between research team leaders and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research team leader and a marketing consultant. Additionally, a research team leader has an average salary of $100,872, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a research team leader include data analysis, data collection and R. The most important skills for a marketing consultant are customer service, web content, and media sales.

Research team leader vs marketing consultant overview

Research Team LeaderMarketing Consultant
Yearly salary$100,872$70,593
Hourly rate$48.50$33.94
Growth rate19%19%
Number of jobs117,57588,935
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a research team leader do?

A research team leader assists the project directors in defining the objectives, strategies, responsibilities, and tasks for the team members. They also guarantee that all the research is done correctly and promptly to ensure objectives are met. They also ensure all the activities are limited to the annual or project budget.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Research team leader vs marketing consultant salary

Research team leaders and marketing consultants have different pay scales, as shown below.

Research Team LeaderMarketing Consultant
Average salary$100,872$70,593
Salary rangeBetween $65,000 And $156,000Between $44,000 And $112,000
Highest paying CitySan Francisco, CAWilmington, DE
Highest paying stateNew JerseyDelaware
Best paying companyMcKinsey & Company IncMeta
Best paying industryProfessionalTechnology

Differences between research team leader and marketing consultant education

There are a few differences between a research team leader and a marketing consultant in terms of educational background:

Research Team LeaderMarketing Consultant
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Research team leader vs marketing consultant demographics

Here are the differences between research team leaders' and marketing consultants' demographics:

Research Team LeaderMarketing Consultant
Average age3737
Gender ratioMale, 54.2% Female, 45.8%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between research team leader and marketing consultant duties and responsibilities

Research team leader example responsibilities.

  • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget.
  • Prepare agenda for IRB meeting.
  • Conduct research for FDA and FDA associate companies.
  • Utilize SPSS to analyze survey data and gain meaningful insights for new and existing EDMC program and product strategy.
  • Recode variables collect and analyze data on SPSS to determine if there are significant correlations
  • Provide continuous service by assisting customers to troubleshoot voice and data communications equipment and support of contingency planning for service interruptions.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Research team leader vs marketing consultant skills

Common research team leader skills
  • Data Analysis, 14%
  • Data Collection, 12%
  • R, 12%
  • Institutional Review, 8%
  • FDA, 4%
  • Market Research, 4%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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