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Research team leader vs marketing specialist

The differences between research team leaders and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research team leader and a marketing specialist. Additionally, a research team leader has an average salary of $100,872, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a research team leader include data analysis, data collection and R. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Research team leader vs marketing specialist overview

Research Team LeaderMarketing Specialist
Yearly salary$100,872$54,942
Hourly rate$48.50$26.41
Growth rate19%19%
Number of jobs117,57587,145
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a research team leader do?

A research team leader assists the project directors in defining the objectives, strategies, responsibilities, and tasks for the team members. They also guarantee that all the research is done correctly and promptly to ensure objectives are met. They also ensure all the activities are limited to the annual or project budget.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Research team leader vs marketing specialist salary

Research team leaders and marketing specialists have different pay scales, as shown below.

Research Team LeaderMarketing Specialist
Average salary$100,872$54,942
Salary rangeBetween $65,000 And $156,000Between $36,000 And $82,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyMcKinsey & Company IncGoogle
Best paying industryProfessionalTechnology

Differences between research team leader and marketing specialist education

There are a few differences between a research team leader and a marketing specialist in terms of educational background:

Research Team LeaderMarketing Specialist
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Research team leader vs marketing specialist demographics

Here are the differences between research team leaders' and marketing specialists' demographics:

Research Team LeaderMarketing Specialist
Average age3737
Gender ratioMale, 54.2% Female, 45.8%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between research team leader and marketing specialist duties and responsibilities

Research team leader example responsibilities.

  • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget.
  • Prepare agenda for IRB meeting.
  • Conduct research for FDA and FDA associate companies.
  • Utilize SPSS to analyze survey data and gain meaningful insights for new and existing EDMC program and product strategy.
  • Recode variables collect and analyze data on SPSS to determine if there are significant correlations
  • Provide continuous service by assisting customers to troubleshoot voice and data communications equipment and support of contingency planning for service interruptions.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Research team leader vs marketing specialist skills

Common research team leader skills
  • Data Analysis, 14%
  • Data Collection, 12%
  • R, 12%
  • Institutional Review, 8%
  • FDA, 4%
  • Market Research, 4%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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