How to hire a residential sales representative

How to hire a residential sales representative, step by step

Here's a step-by-step residential sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a residential sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new residential sales representative
• Step 8: Go through the hiring process checklist

What does a residential sales representative do?

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1. Identify your hiring needs

   Before you start hiring a residential sales representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect residential sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of residential sales representatives.

   Type of Residential Sales Representative	Description	Hourly rate
   Residential Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$18-36
   Business Development Representative	A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings... Show more	$12-39
   Sales Development Representative	A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team... Show more	$16-37

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Data Entry
   • Customer Relationships
   • Weed Control
   • Telemarketing
   • Lawn Care
   • Cross-Selling
   • Lead Generation
   • Security Solutions
   • Security Industry
   • ADT
   • Broadband
   • Sales Appointments
   • Door-To-Door Sales
   • Generate Referrals

   Check all skills

   Responsibilities:

   • Manage a sales team of 8 DSR's, performing as a supervisor and leading role.
   • Follow leads, complete bids, close sales and act as job foreman on all residential and commercial HVAC replacements.
   • Conduct follow-up of leads through means of telemarketing and person-to-person contact to identify customer needs.
   • Sell newspaper subscriptions to designate potential customers in order to achieve circulation sales department goals.
   • Generate sales appointments and insides sales opportunities through outbound telemarketing campaigns, including manual internet leads.
   • Contact medicare eligible recipients to sell medicare advantage plans through in-home meetings, community seminars and direct telesales.

   More residential sales representative duties

3. Make a budget

   Including a salary range in your residential sales representative job description helps attract top candidates to the position. A residential sales representative salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a residential sales representative in Texas may be lower than in New Jersey, and an entry-level residential sales representative usually earns less than a senior-level residential sales representative. Additionally, a residential sales representative with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average residential sales representative salary

   $54,919yearly

   $26.40 hourly rate

   ---

   Entry-level residential sales representative salary

   $39,000 yearly salary

   Updated December 15, 2025

   Average residential sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Maryland	$66,428	$32
   2	New Hampshire	$62,622	$30
   3	Washington	$61,347	$29
   4	California	$61,194	$29
   5	Kansas	$60,745	$29
   6	Ohio	$60,459	$29
   7	Indiana	$58,333	$28
   8	Wisconsin	$58,127	$28
   9	Colorado	$57,497	$28
   10	North Carolina	$56,047	$27
   11	Idaho	$55,274	$27
   12	Georgia	$54,096	$26
   13	Montana	$52,465	$25
   14	Virginia	$52,142	$25
   15	Tennessee	$51,750	$25
   16	Oregon	$51,070	$25
   17	Missouri	$50,472	$24
   18	Kentucky	$49,433	$24
   19	Utah	$48,649	$23
   20	New Mexico	$48,522	$23

   Average residential sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	American Residential Services	$79,465	$38.20	54
   2	Douglas Emmett, Inc.	$62,938	$30.26	1
   3	Bishop Fenwick High School	$61,315	$29.48
   4	GPAC	$60,712	$29.19
   5	ADT Security Services	$60,482	$29.08	230
   6	Rollins	$60,277	$28.98	2
   7	Centurum	$58,175	$27.97	14
   8	UMiami Health System	$57,528	$27.66
   9	SABER College	$57,054	$27.43
   10	Cambria	$56,600	$27.21	8
   11	Simpson Manufacturing Co	$56,311	$27.07	3
   12	DuraServ	$55,119	$26.50	12
   13	Culligan	$54,386	$26.15	56
   14	Time Warner Cable Enterprises LLC	$54,241	$26.08	1
   15	Peerless Foods	$54,192	$26.05	1
   16	Mastercraft Roofing & Construction	$53,815	$25.87
   17	Mediacom Communications	$53,521	$25.73	4
   18	DFW Communications	$53,360	$25.65
   19	Vector Security	$53,010	$25.49	35
   20	Mary’s Woods At Marylhurst	$52,957	$25.46

4. Writing a residential sales representative job description

   A residential sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a residential sales representative job description:

   Residential sales representative job description example

   Saber has been an industry leader for over 34 years and we are GROWING. We are looking for several Outside Sales Professionals to RUN company-provided leads (Foundation Repair, Crawlspace Repair & Encapsulation, Concrete Lifting & Leveling, & More) and CLOSE sales. We provide high quality leads (customers contact us for appointments and we also have a strong marketing department generating well over 400 leads per month) so all you need to do is embrace our system, master it, and close the sale. Experience in Home Improvement, Construction, Foundation & Concrete repair is a plus but NOT REQUIRED!

   THIS IS A REAL OPPORTUNITY TO MAKE $80,000-$120,000 + PER YEAR as do our current Sales Team Members.

   The ideal candidate will be a self-starter that is hungry, humble, and people smart. This position has a base salary of $42,000 per year plus a commission structure of 6% of the earned total sale and monthly bonus opportunities of $650+. We do provide you with an intensive 4to 6-week PAID training program that will give you all of the tools and resources you need to provide our customers with "WOW" service and close the deal.

   (This position is not a 1099. It is a W-4 position)

   The ideal candidate must also have strong communication skills which include active listening, follow-up, and closing the sale. You must be proficient working with computer software and be detail oriented, focused, and a team player. Most importantly, you MUST have strong ethics and high integrity and be committed to ALWAYS putting the customer first. This candidate will also need to be comfortable entering confined areas like crawl spaces.

   What we provide to you:

   *Competitive Pay Opportunities (Our Sales Associates Average $80K-120,000+ per Year)

   * Stability! We Have Been An Industry Leader For Over 30 Years

   *A Company Who Cares About Their Employees & Customers

   *Employee Benefits Package (Medical, Dental, Vision, Life Ins, 401K, & More)

   *Company Vehicle, Gas Card & Resources You Need To Be The Best

   *Advanced Training, Tools, & Resources For Success

   *Career Growth Opportunities

   We provide the BEST training, systems, products, and services in the business plus a company culture driven by teamwork, excellence and providing "WOW" service every time. We are the biggest and the best. For more information on our company, please visit www.saberfoundations.com and find us on Facebook. If you are interested, Apply Now!
   
   Job Posted by ApplicantPro
   

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5. Post your job

   There are various strategies that you can use to find the right residential sales representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your residential sales representative job on Zippia to find and recruit residential sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit residential sales representatives, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new residential sales representative

   Once you have selected a candidate for the residential sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new residential sales representative first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a residential sales representative?