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Retail account executive skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical retail account executive skills. We ranked the top skills for retail account executives based on the percentage of resumes they appeared on. For example, 23.9% of retail account executive resumes contained customer service as a skill. Continue reading to find out what skills a retail account executive needs to be successful in the workplace.

15 retail account executive skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how retail account executives use customer service:

Created a culture focused on building relationship and relationship selling; monitored performance to ensure excellence in selling and customer service.
Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts and customers.

2. Sales Objectives

Here's how retail account executives use sales objectives:

Identify trends and gaps that prevent success and provide detail solutions to help improve employee performance and meet sales objectives.
Utilized industry-specific sales objectives to develop and attain a single sales channel in a geographic area.

3. Sales Process

Here's how retail account executives use sales process:

Educate my teams in Best Buy and WalMart on the sales qualification and sales process.
Coach and train store employees on product knowledge and sales process.

4. Sales Associates

Here's how retail account executives use sales associates:

Conduct role-plays and mentor sales associates to ensure offers and/or promotions initiated by accounts/company are flawlessly executed.
Managed over 30 retail accounts by building strong relationships with partners, vendors, retail store managers, and Sales Associates.

5. PowerPoint

Here's how retail account executives use powerpoint:

Designed MS PowerPoint presentations and advertising layouts increasing sales growth.
Introduced products at Belk's Holiday Training Seminars, and utilized PowerPoint presentations for Belk's upper management meetings.

6. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how retail account executives use cold calls:

Developed and maintained well rounded client base through consistent and effective cold calling in addition to exemplary client service.
Network with outside referral sources and current customer base and cold calling for new opportunities.

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7. Customer Accounts

Here's how retail account executives use customer accounts:

Assisted in all functions of accounts receivable including cash applications and reconciling customer accounts.
Developed new business while managing existing customer accounts for the local newspaper.

8. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how retail account executives use sales reports:

Provide weekly and monthly sales reports for sales in my region.
Audit of daily sales reports for approximately 35 stores.

9. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how retail account executives use marketing collateral:

Team lead for 5 people for the development of marketing collateral and the creation of incentive programs.
Worked with staff to design and create all marketing collateral

10. Reconciliations

Here's how retail account executives use reconciliations:

Managed inter-company reconciliations, corporate credit card reconciliations, expense reports and purchase order approvals.
Performed bank account reconciliations and posted various general ledger journal entries.

11. Trade Shows

Here's how retail account executives use trade shows:

Attended trade shows and other events, including after-hours and weekends, within the region.
Participated in industry trade shows and on-site demos.

12. Sales Metrics

Here's how retail account executives use sales metrics:

Received numerous AT&T awards for growth in customer satisfaction and sales metrics.
Marked growth in all sales metrics, increasing market productivity within assigned area.

13. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how retail account executives use product knowledge:

Provide ongoing training including Data Literacy, Sales Improvement and Coaching, Policy & Procedure and Product Knowledge.
Participated in Google certification for product knowledge and conducted market research to identify the client's target audience.

14. Hire Training

Here's how retail account executives use hire training:

Analyze stores performance and work with store leaders to design new hire training curriculum to improve new hire on boarding results.
Led Indirect Account Executive new hire training.

15. Customer Satisfaction

Here's how retail account executives use customer satisfaction:

Deliver quality service and customer satisfaction for internal and external customers through accuracy, timeliness, communication, and follow through.
Designed and created advertisers advertising campaigns which included photo taking and meeting with the composing department to ensure customer satisfaction.

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What skills help Retail Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on retail account executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What retail account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young retail account executives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

Do you want to know more?

List of retail account executive skills to add to your resume

The most important skills for a retail account executive resume and required skills for a retail account executive to have include:

Customer Service
Sales Objectives
Sales Process
Sales Associates
PowerPoint
Cold Calls
Customer Accounts
Sales Reports
Marketing Collateral
Reconciliations
Trade Shows
Sales Metrics
Product Knowledge
Hire Training
Customer Satisfaction
Journal Entries

Post Sales
Financial Statements
Credit Card
Media Sales
Retail Locations
Retail Sales
Sales Strategies
Revenue Growth
Retail Management
Retail Store
Dealer Locations
Store Management
Fixed Assets
Client Relationships
Local Businesses
Incentive Programs

POS
Search Engine Marketing
Customer Issues
Balance Sheet Accounts
Business Reports
Retail Accounts
Sales Performance
Conflict Resolution
Upselling
Indirect Sales
Promotional Materials
Store Locations
Sales Growth
Retention Strategies
Product Training
Comcast

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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