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What is a retail account manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Kaustav Misra Ph.D.

Retail account managers work with a limited number of major retailers or with a more significant number of smaller, independent retailers such as main accounts or national accounts. They need to provide the best customer services, maintain effective customer relationships, manage performance, and develop business strategies.

They require a bachelor's degree in business administration (BBA), including accounting, advertising, communicating, banking, managing, and marketing courses for this role. The account manager should have customer service, administration, or distribution histories.

A retail account manager's average salary is $38,492 a year, which is $18.51 an hour. Depending on their years of experience, the pay can go up to $90,000 a year. They usually work in an office setting and may have to work more than 40 hours weekly, and travel is generally in the job description.

What general advice would you give to a retail account manager?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

I have spent almost two decades in the higher education industry and about a decade in administration. I often advised students, and it is astonishing to see how many of these students do not plan for their future. A good plan is a starting point to lead a good and successful career and life. Hence, by all means, it is worth noting that developing a future-oriented focus is important, so taking time to streamline the plan should be an important exercise for every graduate before they begin to do anything.
ScoreRetail Account ManagerUS Average
Salary
5.6

Avg. Salary $71,641

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 39.08%

male 60.92%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

Retail account manager career paths

Key steps to become a retail account manager

  1. Explore retail account manager education requirements

    Most common retail account manager degrees

    Bachelor's

    76.8 %

    Associate

    12.0 %

    High School Diploma

    5.4 %
  2. Start to develop specific retail account manager skills

    SkillsPercentages
    Customer Service18.37%
    Customer Relationships12.58%
    Account Management11.48%
    Customer Satisfaction10.07%
    Client Relationships7.69%
  3. Complete relevant retail account manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New retail account managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a retail account manager based on U.S. Bureau of Labor Statistics data and data from real retail account manager resumes.
  4. Research retail account manager duties and responsibilities

    • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
    • Develop a direct marketing plan to generate referrals from CPA firms.
    • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
    • Support the sales force all major distributors by visiting the retailers with POS and samples.
  5. Apply for retail account manager jobs

    Now it's time to start searching for a retail account manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first retail account manager job

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Average retail account manager salary

The average retail account manager salary in the United States is $71,641 per year or $34 per hour. Retail account manager salaries range between $42,000 and $120,000 per year.

Average retail account manager salary
$71,641 Yearly
$34.44 hourly

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How do retail account managers rate their job?

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Retail account manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Jan 2020
Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone

Cons

I like everything


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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