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Retail Advertising Account Executive

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Top 35 Retail Advertising Account Executive Skills

Below we've compiled a list of the most important skills for a Retail Advertising Account Executive. We ranked the top skills based on the percentage of Retail Advertising Account Executive resumes they appeared on. For example, 12.9% of Retail Advertising Account Executive resumes contained New Accounts as a skill. Let's find out what skills a Retail Advertising Account Executive actually needs in order to be successful in the workplace.

These are the most important skills for a Retail Advertising Account Executive:

1. New Accounts

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high Demand
Here's how New Accounts is used in Retail Advertising Account Executive jobs:
  • Managed and developed newspaper, magazine and internet advertising for existing and new accounts while building and cultivating client relations.
  • Maintained existing and developed new accounts within assigned territory.
  • Managed existing accounts and developed new accounts.
  • Earned more than 10 awards for most new accounts, active accounts, and incremental spending in a month.
  • Developed new accounts and managed list of established direct and agency accounts.
  • Maintain assigned account bases while developing new accounts.
  • Averaged 3 new accounts per month.
  • Closed new accounts by cold calling.

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2. Daily Newspaper

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high Demand
Here's how Daily Newspaper is used in Retail Advertising Account Executive jobs:
  • Retail advertising sales and design for the daily newspaper.

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3. Revenue Growth

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high Demand

4. Salesperson

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high Demand
Here's how Salesperson is used in Retail Advertising Account Executive jobs:
  • Top Salesperson two months in a row in July-Aug. 2007.
  • Achieved Salesperson of the Month nine out of twelve months
  • Achieved Salesperson of the Year for 1998 and 1999.
  • Named salesperson of the month.
  • Nominated "Salesperson of the Year" in 1989.

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5. Client Relationships

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high Demand
Here's how Client Relationships is used in Retail Advertising Account Executive jobs:
  • Developed and maintained client relationships to improve outside advertising sales.

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6. Active Accounts

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high Demand
Here's how Active Accounts is used in Retail Advertising Account Executive jobs:
  • Called on 15 accounts daily, focusing 4 - 5 calls on inactive accounts and new business.
  • Managed an annual territory of $5 million - over 160 active accounts.
  • Maintain and up-sell yearly dollar volume and frequency contracts to 40 active accounts.

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7. Customer Service

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high Demand
Here's how Customer Service is used in Retail Advertising Account Executive jobs:
  • Revitalized territory, applying sales approach emphasizing importance of customer service.

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8. Account List

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high Demand
Here's how Account List is used in Retail Advertising Account Executive jobs:
  • Managed an account list of 200 retail accounts that were contacted via telephone.
  • Managed an account list of approximately 500 retail accounts.
  • Managed an account list of 350 retail accounts.

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9. Internet

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high Demand
Here's how Internet is used in Retail Advertising Account Executive jobs:
  • Sell advertising into multiple segments including Internet, magazines, special sections and newspaper.

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10. Sales Territory

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high Demand
Here's how Sales Territory is used in Retail Advertising Account Executive jobs:
  • Generate new customers and maintain relationships with current customers in my sales territory.
  • Grow and maintain an existing sales territory.

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11. Special Sections

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average Demand
Here's how Special Sections is used in Retail Advertising Account Executive jobs:
  • Top revenue producer in division for Special Sections.

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12. Sales Presentations

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average Demand
Here's how Sales Presentations is used in Retail Advertising Account Executive jobs:
  • Conducted needs analysis and in-person sales presentations, and prospected for new business through cold calls and booths at public events.

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13. Retail Accounts

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average Demand

14. New Clients

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average Demand
Here's how New Clients is used in Retail Advertising Account Executive jobs:
  • Located and met with new clients to provide company with new revenue streams.
  • Gathered new clients and maintained.

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15. Sales Goals

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average Demand
Here's how Sales Goals is used in Retail Advertising Account Executive jobs:
  • Exceeded monthly sales goals six out of seven months, increasing revenue by more than 20% over previous year.
  • Awarded a bonus for exceeding sales goals in 3 of 4 categories: online, niche, & community news.
  • Surpassed sales goals and built territories year after year consistently and eventually promoted to Major & National Accounts Manager.
  • Achieved monthly sales goals including revenue targets, special project goals and successfully converting competitive media.
  • Exceeded monthly sales goals and maximized territory growth.

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16. Business Owners

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average Demand
Here's how Business Owners is used in Retail Advertising Account Executive jobs:
  • Developed/maintained strong relationships w/ business owners, advertising directors & agencies.

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17. Monthly Revenue

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average Demand
Here's how Monthly Revenue is used in Retail Advertising Account Executive jobs:
  • Have consistently made my sales goals monthly, averaging $50k in monthly revenue.

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18. Account Base Revenue

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average Demand

19. Metropolitan Area

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average Demand

20. Cold Calls

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average Demand
Here's how Cold Calls is used in Retail Advertising Account Executive jobs:
  • Maintained Retail Sales accounts for newspaper Created ads for businesses Made cold calls to new businesses

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21. Annual Sales

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low Demand
Here's how Annual Sales is used in Retail Advertising Account Executive jobs:
  • Generated annual sales exceeding $800,000.

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22. Needs Analysis

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low Demand

23. Customer Base

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low Demand

24. Local Businesses

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low Demand
Here's how Local Businesses is used in Retail Advertising Account Executive jobs:
  • Worked with local businesses to develop and design their newspaper advertising campaigns.
  • Managed and solicited display advertising to local businesses in Palm Beach County.

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25. Retail Businesses

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low Demand

26. Promotional Events

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low Demand

27. Financial Institutions

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low Demand
Here's how Financial Institutions is used in Retail Advertising Account Executive jobs:
  • Developed marketing plans for multiple industries including colleges, utilities, financial institutions, political groups, and other local businesses.

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28. Collection Calls

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low Demand

29. Newspaper ADS

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low Demand
Here's how Newspaper ADS is used in Retail Advertising Account Executive jobs:
  • Managed portfolio of over 100 key accounts selling newspaper ads and special sections in a given territory.

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30. Local Accounts

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low Demand

31. Present Solutions

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low Demand
Here's how Present Solutions is used in Retail Advertising Account Executive jobs:
  • Consulted with clients to assess needs, present solutions, negotiate sales and provide friendly, knowledgeable account management.
  • Consulted with clients to assess needs, present solutions,negotiate sales and provide friendly, knowledgeable accountmanagement.

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32. Account Issues

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low Demand

33. Sales Representatives

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low Demand

34. Assess Needs

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low Demand

35. Spec ADS

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low Demand

Retail Advertising Account Executive Jobs

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20 Most Common Skills For A Retail Advertising Account Executive

New Accounts

15.8%

Daily Newspaper

15.0%

Revenue Growth

6.8%

Salesperson

6.4%

Client Relationships

5.1%

Active Accounts

4.7%

Customer Service

4.7%

Account List

4.3%

Internet

3.8%

Sales Territory

3.8%

Special Sections

3.8%

Sales Presentations

3.8%

Retail Accounts

3.4%

New Clients

3.4%

Sales Goals

3.0%

Business Owners

2.6%

Monthly Revenue

2.6%

Account Base Revenue

2.6%

Metropolitan Area

2.1%

Cold Calls

2.1%
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Typical Skill-Sets Required For A Retail Advertising Account Executive

Rank Skill
1 New Accounts 12.9%
2 Daily Newspaper 12.2%
3 Revenue Growth 5.6%
4 Salesperson 5.2%
5 Client Relationships 4.2%
6 Active Accounts 3.8%
7 Customer Service 3.8%
8 Account List 3.5%
9 Internet 3.1%
10 Sales Territory 3.1%
11 Special Sections 3.1%
12 Sales Presentations 3.1%
13 Retail Accounts 2.8%
14 New Clients 2.8%
15 Sales Goals 2.4%
16 Business Owners 2.1%
17 Monthly Revenue 2.1%
18 Account Base Revenue 2.1%
19 Metropolitan Area 1.7%
20 Cold Calls 1.7%
21 Annual Sales 1.7%
22 Needs Analysis 1.7%
23 Customer Base 1.7%
24 Local Businesses 1.4%
25 Retail Businesses 1.4%
26 Promotional Events 1.0%
27 Financial Institutions 1.0%
28 Collection Calls 1.0%
29 Newspaper ADS 1.0%
30 Local Accounts 1.0%
31 Present Solutions 1.0%
32 Account Issues 1.0%
33 Sales Representatives 1.0%
34 Assess Needs 1.0%
35 Spec ADS 1.0%
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10,481 Retail Advertising Account Executive Jobs

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