Automatically apply for jobs with Zippia

Upload your resume to get started.

Retail advertising executive skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical retail advertising executive skills. We ranked the top skills for retail advertising executives based on the percentage of resumes they appeared on. For example, 40.8% of retail advertising executive resumes contained product knowledge as a skill. Continue reading to find out what skills a retail advertising executive needs to be successful in the workplace.

11 retail advertising executive skills for your resume and career

1. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how retail advertising executives use product knowledge:

Educate our selling teams and account sales staff about the company's goals, visual merchandising directives and product knowledge.

2. Customer Satisfaction

Here's how retail advertising executives use customer satisfaction:

Provided ongoing account support to ensure customer satisfaction, loyalty, and repeat business.
Led district in achieving highest customer satisfaction scores, 2011.

3. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how retail advertising executives use customer relationships:

Cultivate key customer relationships through outstanding follow through for utmost customer satisfaction; Produced weekly reports documenting sales activities.
Developed customer base through contract sales and maintained positive customer relationships through quality service and information.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how retail advertising executives use business development:

Communicate with consumer and non-consumer executives, review center performance assessments and update staff on business developments.
Chartered with sales management responsibility to create, build and manage new business development unit in support of strategic company initiative.

5. Sales Management

Here's how retail advertising executives use sales management:

Direct Television sales management of 38 advertising sales professionals.
Garnered numerous awards for outstanding sales management.

6. Market Trends

Here's how retail advertising executives use market trends:

Provided accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.

7. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how retail advertising executives use retail sales:

Established and managed a retail sales and service branch network in Pinellas County.
Drive retail sales at the store level.

8. Drive Sales

Here's how retail advertising executives use drive sales:

Implemented all marketing plans and animations to maximize visibility and drive sales in store.

9. Business Plan

Here's how retail advertising executives use business plan:

Develop the annual branch business plan for maximum profitability and effectiveness.
Designed conference and trade show business plans, booth designs, and exhibition materials for high profile events averaging 32K attendees.

10. Store Management

Here's how retail advertising executives use store management:

Career highlighted by single store management and multi-store responsibility.
Sell company programs to store management and receive support for execution of our company Sales and Marketing and Events calendars.

11. PowerPoint

Here's how retail advertising executives use powerpoint:

Researched and created PowerPoint presentations.
Presented PowerPoint presentations to large ad agencies and groups to teach the strategy of media purchasing in a highly competitive market.

What skills help Retail Advertising Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of retail advertising executive skills to add to your resume

The most important skills for a retail advertising executive resume and required skills for a retail advertising executive to have include:

Product Knowledge
Customer Satisfaction
Customer Relationships
Business Development

Sales Management
Market Trends
Retail Sales
Drive Sales

Business Plan
Store Management
PowerPoint

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs