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Job outlook for retail advertising sales managers in the United States
Are retail advertising sales manager jobs in demand?
Retail advertising sales manager job and salary trends over time
Retail advertising sales manager jobs over time
Retail advertising sales manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 26 | 0.00% |
| 2020 | 22 | 0.00% |
| 2019 | 23 | 0.00% |
| 2018 | 22 | 0.00% |
| 2017 | 21 | 0.00% |
Average retail advertising sales manager salary over time
Retail advertising sales manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,908 | $30.24 | +4.5% |
| 2024 | $60,221 | $28.95 | +1.9% |
| 2023 | $59,070 | $28.40 | +2.6% |
| 2022 | $57,568 | $27.68 | +2.6% |
| 2021 | $56,093 | $26.97 | +3.6% |
Retail advertising sales manager jobs by state
Most common states for retail advertising sales managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 248 | 36% |
| 2 | Massachusetts | 6,859,819 | 2,062 | 30% |
| 3 | Vermont | 623,657 | 186 | 30% |
| 4 | New Hampshire | 1,342,795 | 362 | 27% |
| 5 | Delaware | 961,939 | 246 | 26% |
| 6 | Colorado | 5,607,154 | 1,416 | 25% |
| 7 | Indiana | 6,666,818 | 1,600 | 24% |
| 8 | Illinois | 12,802,023 | 2,979 | 23% |
| 9 | Iowa | 3,145,711 | 728 | 23% |
| 10 | North Dakota | 755,393 | 175 | 23% |
| 11 | Wyoming | 579,315 | 131 | 23% |
| 12 | Georgia | 10,429,379 | 2,244 | 22% |
| 13 | Minnesota | 5,576,606 | 1,254 | 22% |
| 14 | Utah | 3,101,833 | 692 | 22% |
| 15 | Idaho | 1,716,943 | 370 | 22% |
| 16 | Kentucky | 4,454,189 | 947 | 21% |
| 17 | Oregon | 4,142,776 | 881 | 21% |
| 18 | Connecticut | 3,588,184 | 757 | 21% |
| 19 | Michigan | 9,962,311 | 1,972 | 20% |
| 20 | Virginia | 8,470,020 | 1,610 | 19% |
Retail Advertising Sales Manager job outlook: Expert opinions
Our panel of retail advertising sales manager experts
Texas Christian University
Baylor University
Longwood University
Montana State University
Upper Iowa University
Fordham University
National Retail Federation
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Retail Advertising Sales Manager?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021Baylor University
Hankamer School of Business
What hard/technical skills are most important for Retail Advertising Sales Managers?
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
Are there any particularly good places in the United States for Retail Advertising Sales Managers to find work opportunities?
Dr. David Lehr: Most job growth will continue to be in urban centers and the surrounding suburbs. Rural areas will continue to struggle (remote work notwithstanding).
What skills stand out on Retail Advertising Sales Manager resumes?
Dr. Angela Woodland Ph.D.: Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.
Dr. Karla Gavin
Director of the Master of Sport Administration Program, Associate Professor of Sport Administration (2010)Upper Iowa University
School of Business and Professional Studies
What skills stand out on Retail Advertising Sales Manager resumes?
Dr. Karla Gavin: College students who graduate and move into the workforce need to think of themselves as independent contractors. They need to articulate their abilities to be flexible and adaptable, and to communicate very clearly in written and verbal communication. Job candidates will benefit from viewing issues as challenges instead of problems and using out-of-the-box thinking to resolve those issues.
They need to share their ability to work with diverse groups of people in team settings. Their willingness to be lifelong learners is important and they should reflect their desire to attend professional development activities and to pursue advanced degrees or certifications. Examples of leadership positions and opportunities need to be indicated on the resume.
Each of the areas mentioned above requires related examples to be stated concisely to reiterate their accomplishments and future goals.
What type of skills will young Retail Advertising Sales Managers need?
Peter Johnson DPS: There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRFNational Retail Federation
What general advice would you give to a Retail Advertising Sales Manager?
Bill Thorne: Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
What are the biggest trends we'll see in the Retail Advertising Sales Manager job market given the pandemic?
Bill Thorne: In a year that has been full of uncertainty, customers and employees want to feel safe shopping at stores. Since the onset of the pandemic, retailers have served as our country's economic first responders and have put in place operations and procedures to maintain a safe work environment for their colleagues and customers. Retail businesses continue to evaluate and train employees on how to safely operate and minimize risk during the pandemic. To meet these new demands, retail employees require new skills and training to further build customer confidence and ensure employee and customer safety. In response, the NRF Foundation launched two new credentials in its RISE Up educational program. The new credentials focus on Retail Operations and Customer Conflict Prevention to further ensure retail workers - and the millions of customers they serve - can work and shop safely and keep the economy open.