Retail buyer demographics and statistics in the US
Retail buyer demographics research summary. Zippia estimates retail buyer demographics and statistics in the United States by using a database of 30 million profiles. Our retail buyer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail buyers after extensive research and analysis:
- There are over 32,049 retail buyers currently employed in the United States.
- 68.5% of all retail buyers are women, while 31.5% are men.
- The average retail buyer age is 43 years old.
- The most common ethnicity of retail buyers is White (63.3%), followed by Hispanic or Latino (17.9%), Black or African American (8.1%) and Asian (5.8%).
- Retail buyers are most in-demand in Des Peres, MO.
- The start-up industry is the highest-paying for retail buyers.
- Edison, NJ pays an annual average wage of $61,664, the highest in the US.
- In 2022, women retail buyers earned 98% of what men earned.
- 9% of all retail buyers are LGBT.
- Michigan is the best state for retail buyers to live.
- Retail buyers are 75% more likely to work at private companies in comparison to public companies.
On this page
Retail buyer demographics by:
Retail buyer gender statistics
68.5% of retail buyers are women and 31.5% of retail buyers are men.
- Female, 68.5%
- Male, 31.5%
Retail buyer gender ratio
| Gender | Percentages |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
Retail buyer gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$53,073
Female income
$51,914
Retail buyer gender ratio over time
This data breaks down the percentage of men and women in retail buyer positions over time. Currently, 68.5% of retail buyers are female.
Retail buyer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 32.83% | 67.17% |
| 2011 | 31.23% | 68.77% |
| 2012 | 30.99% | 69.01% |
| 2013 | 29.93% | 70.07% |
| 2014 | 27.86% | 72.14% |
| 2015 | 30.79% | 69.21% |
| 2016 | 31.41% | 68.59% |
| 2017 | 30.76% | 69.24% |
| 2018 | 26.74% | 73.26% |
| 2019 | 30.17% | 69.83% |
| 2020 | 31.21% | 68.79% |
| 2021 | 31.49% | 68.51% |
Retail buyer related jobs gender ratio
We compared retail buyers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Retail Buyer | 31% | 69% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Retail buyer demographics by race
The most common ethnicity among retail buyers is White, which makes up 63.3% of all retail buyers. Comparatively, 17.9% of retail buyers are Hispanic or Latino and 8.1% of retail buyers are Black or African American.
- White, 63.3%
- Hispanic or Latino, 17.9%
- Black or African American, 8.1%
- Asian, 5.8%
- Unknown, 4.5%
- American Indian and Alaska Native, 0.4%
Retail buyer race
| Retail buyer race | Percentages |
|---|---|
| White | 63.3% |
| Hispanic or Latino | 17.9% |
| Black or African American | 8.1% |
| Asian | 5.8% |
| Unknown | 4.5% |
| American Indian and Alaska Native | 0.4% |
Retail buyer race and ethnicity over time
See how retail buyer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Retail buyer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.17% | 6.79% | 5.74% | 14.37% |
| 2011 | 70.23% | 7.17% | 6.19% | 14.18% |
| 2012 | 68.52% | 7.29% | 6.64% | 15.27% |
| 2013 | 69.55% | 7.55% | 6.40% | 14.45% |
| 2014 | 67.11% | 9.46% | 5.84% | 15.69% |
| 2015 | 68.86% | 7.11% | 7.05% | 14.59% |
| 2016 | 68.14% | 7.44% | 6.72% | 15.54% |
| 2017 | 67.74% | 8.41% | 6.40% | 15.27% |
| 2018 | 67.66% | 9.35% | 5.48% | 15.19% |
| 2019 | 67.32% | 7.78% | 6.20% | 16.16% |
| 2020 | 63.65% | 7.49% | 7.45% | 17.19% |
| 2021 | 63.27% | 8.13% | 5.83% | 17.90% |
Retail buyer wage gap by race
According to our data, asian retail buyers have the highest average salary compared to other ethnicities. Black or african american retail buyers have the lowest average salary at $50,396.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,578 |
| White | $54,330 |
| Black or African American | $50,396 |
| Asian | $55,298 |
| Hispanic or Latino | $52,897 |
Average retail buyer age
See how the average age of retail buyers varies based on ethnicity and gender.
Male
Female
Retail buyer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 43 | 36 |
| White | 45 | 46 |
| Black or African American | 35.5 | 44 |
| Asian | 43 | 42 |
| Hispanic or Latino | 33 | 33.5 |
Retail buyer age breakdown
The average age of retail buyers is 40+ years years old, representing 57% of the retail buyer population.
Retail buyer age breakdown
| Retail Buyer Years | Percentages |
|---|---|
| 40+ years | 57% |
| 30-40 years | 24% |
| 20-30 years | 20% |
Retail buyer educational attainment
The most common degree for retail buyers is bachelor's degree, with 68% of retail buyers earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 7%.
- Bachelor's, 68%
- Associate, 17%
- High School Diploma, 7%
- Master's, 4%
- Other Degrees, 4%
Retail buyers by degree level
| Retail buyer degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Associate | 17% |
| High School Diploma | 7% |
| Master's | 4% |
| Other Degrees | 4% |
Retail buyer jobs you might like
Retail buyer wage gap by degree level
According to the data, retail buyers with a Master's degree earn more than those without, at $58,112 annually. With a Bachelor's degree, retail buyers earn a median annual income of $57,904 compared to $50,141 for retail buyers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $58,112 |
| High School Diploma or Less | $50,039 |
| Bachelor's Degree | $57,904 |
| Some College/ Associate Degree | $50,141 |
Retail buyer employment statistics
Most retail buyers work for a private in the retail industry.
Company size where retail buyers work
Below, you can see the size of companies where retail buyers work.
Retail buyer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 21% |
Retail buyer jobs by company type
Employees with the retail buyer job title have their preferences when it comes to working for a company. For instance, most retail buyers prefer to work at private companies over public companies.
Retail buyer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 21% |
| Private | 75% |
Retail buyer jobs by industry
The most common industries for retail buyers are retail, hospitality and manufacturing.
Retail buyer industry statistics
| Industry | Percentages |
|---|---|
| Retail | 39% |
| Hospitality | 12% |
| Manufacturing | 9% |
| Fortune 500 | 9% |
| Non Profits | 4% |
| Construction | 3% |
| Education | 3% |
| Professional | 3% |
| Technology | 3% |
| Transportation | 2% |
| Media | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Agriculture | 1% |
| Finance | 1% |
| Energy | 1% |
| Real Estate | 1% |
Retail buyer turnover and employment statistics
Retail buyer unemployment rate over time
The unemployment rate for retail buyers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Retail buyer unemployment rate by year
| Year | Retail buyer unemployment rate |
|---|---|
| 2010 | 7.68% |
| 2011 | 6.08% |
| 2012 | 5.31% |
| 2013 | 5.18% |
| 2014 | 4.07% |
| 2015 | 3.17% |
| 2016 | 3.93% |
| 2017 | 4.39% |
| 2018 | 2.63% |
| 2019 | 3.49% |
| 2020 | 5.11% |
| 2021 | 6.28% |
Average retail buyer tenure
The average retail buyer stays at their job for 1-2 years, based on the 734 retail buyers resumes in Zippia's database.
Retail buyer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 29% |
| 3-4 years | 19% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 15% |
Retail buyer LGBT ratio compared to similar jobs
Review the percent of retail buyers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Retail Buyer | 8.57% | - |
| Logistics Research Engineer | 8.65% | 60,717 |
| Marketing And Sales Associate | 10.00% | 300,744 |
| Funding Specialist | 11.05% | 47,806 |
| Chief Deputy Coroner | 11.64% | 14,418 |
| Principal Gifts Officer | 19.25% | 95,423 |
Similar retail buyer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics Research Engineer | 8.65% | 60,717 |
| Marketing And Sales Associate | 10.00% | 300,744 |
| Funding Specialist | 11.05% | 47,806 |
| Chief Deputy Coroner | 11.64% | 14,418 |
| Principal Gifts Officer | 19.25% | 95,423 |
Foreign languages spoken by retail buyers
The most common foreign language among retail buyers is Spanish at 45.2%. The second-most popular foreign language spoken is French at 29.0% and Portuguese is the third-most popular at 6.5%.
- Spanish, 45.2%
- French, 29.0%
- Portuguese, 6.5%
- Chinese, 3.2%
- German, 3.2%
- Other, 12.9%
Retail buyer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.2% |
| French | 29.0% |
| Portuguese | 6.5% |
| Chinese | 3.2% |
| German | 3.2% |
| Other | 12.9% |
