The chief duty of a retail marketing manager is to boost sales through various marketing campaigns and techniques, particularly in retail operations. That said, this job requires an extensive background in marketing as well as a deep understanding of customer behavior.
The typical work responsibilities of a retail marketing manager revolve around conducting marketing analysis, observing retail operations, and staying on top of current market trends. After gathering relevant information, a retail marketing manager then develops marketing strategies that help products and services reach their target audiences, usually alongside the marketing team.
When hiring for this role, most employers prefer candidates with a background in marketing, ideally a four-year degree at the minimum. Furthermore, they want candidates with at least a few years of experience working in a retail setting to ensure that they understand retail operations and customer behavior at the store level.
As for the salary, retail marketing managers make $58,000 a year or $28 per hour, on average.
There is more than meets the eye when it comes to being a retail marketing manager. For example, did you know that they make an average of $28.1 an hour? That's $58,444 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many retail marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a retail marketing manager, we found that a lot of resumes listed 10.4% of retail marketing managers included product category, while 8.0% of resumes included retail sales, and 7.8% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the retail marketing manager job title. But what industry to start with? Most retail marketing managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a retail marketing manager, one of the first things to consider is how much education you need. We've determined that 71.4% of retail marketing managers have a bachelor's degree. In terms of higher education levels, we found that 12.6% of retail marketing managers have master's degrees. Even though most retail marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a retail marketing manager. When we researched the most common majors for a retail marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on retail marketing manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a retail marketing manager. In fact, many retail marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many retail marketing managers also have previous career experience in roles such as account executive or marketing director.