Find The Best Retail Marketing Manager Jobs For You

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Average Salary
$58,444
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
123,112
Job Openings

Retail Marketing Manager Careers

The chief duty of a retail marketing manager is to boost sales through various marketing campaigns and techniques, particularly in retail operations. That said, this job requires an extensive background in marketing as well as a deep understanding of customer behavior.

The typical work responsibilities of a retail marketing manager revolve around conducting marketing analysis, observing retail operations, and staying on top of current market trends. After gathering relevant information, a retail marketing manager then develops marketing strategies that help products and services reach their target audiences, usually alongside the marketing team.

When hiring for this role, most employers prefer candidates with a background in marketing, ideally a four-year degree at the minimum. Furthermore, they want candidates with at least a few years of experience working in a retail setting to ensure that they understand retail operations and customer behavior at the store level.

As for the salary, retail marketing managers make $58,000 a year or $28 per hour, on average.

There is more than meets the eye when it comes to being a retail marketing manager. For example, did you know that they make an average of $28.1 an hour? That's $58,444 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Retail Marketing Manager Do

There are certain skills that many retail marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a retail marketing manager, we found that a lot of resumes listed 10.4% of retail marketing managers included product category, while 8.0% of resumes included retail sales, and 7.8% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the retail marketing manager job title. But what industry to start with? Most retail marketing managers actually find jobs in the retail and manufacturing industries.

How To Become a Retail Marketing Manager

If you're interested in becoming a retail marketing manager, one of the first things to consider is how much education you need. We've determined that 71.4% of retail marketing managers have a bachelor's degree. In terms of higher education levels, we found that 12.6% of retail marketing managers have master's degrees. Even though most retail marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a retail marketing manager. When we researched the most common majors for a retail marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on retail marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a retail marketing manager. In fact, many retail marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many retail marketing managers also have previous career experience in roles such as account executive or marketing director.

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Average Salary
$58,444
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
123,112
Job Openings

Retail Marketing Manager Career Paths

Top Careers Before Retail Marketing Manager

Top Careers After Retail Marketing Manager

Retail Marketing Manager Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Retail Marketing Manager

Retail Marketing Managers in America make an average salary of $58,444 per year or $28 per hour. The top 10 percent makes over $89,000 per year, while the bottom 10 percent under $38,000 per year.
Average Salary
$58,444
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Best Paying Cities

City
ascdesc
Average Salarydesc
Santa Barbara, CA
Salary Range57k - 115k$82k$81,760
New York, NY
Salary Range56k - 108k$78k$78,383
Edison, NJ
Salary Range55k - 106k$77k$77,207
Bethesda, MD
Salary Range46k - 89k$65k$64,759
Chicago, IL
Salary Range47k - 87k$65k$64,545
West Bend, WI
Salary Range46k - 85k$63k$63,200
$44k
$115k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Senior Retail Channel Marketing Manager
Senior Retail Channel Marketing Manager
McAfee Corp.
McAfee Corp.
06/19/2021
06/19/2021
$93,00006/19/2021
$93,000
Senior Retail Channel Marketing Manager
Senior Retail Channel Marketing Manager
McAfee, Inc.
McAfee, Inc.
06/18/2021
06/18/2021
$93,00006/18/2021
$93,000
Senior Retail Marketing Manager
Senior Retail Marketing Manager
The Realreal, Inc.
The Realreal, Inc.
03/08/2021
03/08/2021
$140,00003/08/2021
$140,000
Marketing Manager, Retail Wireless
Marketing Manager, Retail Wireless
Dish Network Corporation
Dish Network Corporation
03/06/2021
03/06/2021
$64,80003/06/2021
$64,800
SR. Marketing Manager, Retail Shopper
SR. Marketing Manager, Retail Shopper
Harry's, Inc.
Harry's, Inc.
02/24/2021
02/24/2021
$130,00002/24/2021
$130,000
See More Recent Salaries

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Retail Marketing Manager Demographics

Gender

female

55.0 %

male

42.3 %

unknown

2.7 %

Ethnicity

White

73.0 %

Hispanic or Latino

10.9 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

42.6 %

French

21.3 %

Portuguese

10.6 %
See More Demographics

Retail Marketing Manager Education

Majors

Business
28.1 %
Marketing
23.5 %

Degrees

Bachelors

71.4 %

Masters

12.6 %

Certificate

6.9 %

Top Colleges for Retail Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Online Courses For Retail Marketing Manager That You May Like

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Marketing Analytics and Retail Business Management
udemy
4.4
(747)

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...

Channel Management and Retailing
coursera

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, the...

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Top Skills For a Retail Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.4% of retail marketing managers listed product category on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Retail Marketing Manager

Some places are better than others when it comes to starting a career as a retail marketing manager. The best states for people in this position are Rhode Island, Washington, California, and Minnesota. Retail marketing managers make the most in Rhode Island with an average salary of $88,067. Whereas in Washington and California, they would average $85,152 and $82,762, respectively. While retail marketing managers would only make an average of $81,893 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Retail Marketing Manager Jobs:
2,363
Highest 10% Earn:
$152,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Connecticut

Total Retail Marketing Manager Jobs:
1,019
Highest 10% Earn:
$142,000
Location Quotient:
1.17
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Retail Marketing Manager Jobs:
1,860
Highest 10% Earn:
$139,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Retail Marketing Manager Employers

1. Ford Motor Company
4.8
Avg. Salary: 
$87,393
Retail Marketing Managers Hired: 
16+
2. Cabela's
4.4
Avg. Salary: 
$54,243
Retail Marketing Managers Hired: 
16+
3. Power Home Remodeling Group
4.7
Avg. Salary: 
$97,115
Retail Marketing Managers Hired: 
12+
4. Sodexo Operations
4.2
Avg. Salary: 
$51,178
Retail Marketing Managers Hired: 
11+
5. The Walt Disney Company
4.8
Avg. Salary: 
$107,343
Retail Marketing Managers Hired: 
9+
6. AT&T
4.7
Avg. Salary: 
$97,824
Retail Marketing Managers Hired: 
8+

Retail Marketing Manager Videos

Updated October 2, 2020