The chief duty of a retail marketing manager is to boost sales through various marketing campaigns and techniques, particularly in retail operations. That said, this job requires an extensive background in marketing as well as a deep understanding of customer behavior.

The typical work responsibilities of a retail marketing manager revolve around conducting marketing analysis, observing retail operations, and staying on top of current market trends. After gathering relevant information, a retail marketing manager then develops marketing strategies that help products and services reach their target audiences, usually alongside the marketing team.

When hiring for this role, most employers prefer candidates with a background in marketing, ideally a four-year degree at the minimum. Furthermore, they want candidates with at least a few years of experience working in a retail setting to ensure that they understand retail operations and customer behavior at the store level.

As for the salary, retail marketing managers make $58,000 a year or $28 per hour, on average.

What Does a Retail Marketing Manager Do

There are certain skills that many retail marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Retail Marketing Manager does

How To Become a Retail Marketing Manager

If you're interested in becoming a retail marketing manager, one of the first things to consider is how much education you need. We've determined that 76.4% of retail marketing managers have a bachelor's degree. In terms of higher education levels, we found that 13.7% of retail marketing managers have master's degrees. Even though most retail marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Retail Marketing Manager

Retail Marketing Manager Career Paths

Average Salary for a Retail Marketing Manager

Retail Marketing Managers in America make an average salary of $62,972 per year or $30 per hour. The top 10 percent makes over $99,000 per year, while the bottom 10 percent under $39,000 per year.
Average Retail Marketing Manager Salary
$62,972 Yearly
$30.27 hourly
$39,000
10 %
$62,000
Median
$99,000
90 %

What Am I Worth?

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How To Become a Retail Marketing Manager
How To Become a Retail Marketing Manager Career Overview

States With The Most Retail Marketing Manager Jobs

Mouse over a state to see the number of active retail marketing manager jobs in each state. The darker areas on the map show where retail marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Retail Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California8,513$72,975
2Texas4,968$55,704
3Florida4,286$58,358
4New York3,650$81,639
5Illinois3,368$58,918
6Pennsylvania2,818$60,989
7Georgia2,783$50,102
8North Carolina2,662$70,630
9Massachusetts2,587$60,481
10Ohio2,427$70,097
11Washington2,363$63,565
12Virginia2,334$62,367
13Michigan2,251$65,626
14New Jersey2,221$81,321
15Minnesota1,860$53,552
16Colorado1,753$48,418
17Indiana1,629$59,448
18Maryland1,622$67,126
19Arizona1,521$56,240
20Tennessee1,375$50,613
21Wisconsin1,344$62,921
22Missouri1,276$53,091
23Oregon1,129$70,098
24Kentucky1,088$51,825
25Utah1,087$53,449
26Connecticut1,019$75,571
27Alabama992$49,846
28South Carolina894$65,497
29Iowa862$54,190
30Arkansas729$62,139
31Kansas711$48,864
32Louisiana700$50,183
33Mississippi555$54,830
34Oklahoma535$49,241
35Nebraska511$46,376
36Nevada457$57,992
37New Mexico420$54,639
38Maine382$55,668
39Idaho364$52,235
40New Hampshire336$63,314
41West Virginia322$62,872
42Delaware269$67,524
43Montana260$41,442
44North Dakota258$55,137
45Rhode Island232$82,658
46South Dakota228$45,146
47Hawaii221$58,777
48Vermont204$56,098
49Wyoming185$46,214
50Alaska185$47,163

Retail Marketing Manager Education

Retail Marketing Manager Majors

28.1 %
23.1 %

Retail Marketing Manager Degrees

Bachelors

76.4 %

Masters

13.7 %

Associate

6.3 %

Top Colleges for Retail Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Retail Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of retail marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Retail Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Retail Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Retail Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Retail Marketing Manager Resume
Retail Marketing Manager Resume

Retail Marketing Manager Demographics

Retail Marketing Manager Gender Distribution

Female
Female
56%
Male
Male
44%

After extensive research and analysis, Zippia's data science team found that:

  • Among retail marketing managers, 56.1% of them are women, while 43.9% are men.

  • The most common race/ethnicity among retail marketing managers is White, which makes up 71.1% of all retail marketing managers.

  • The most common foreign language among retail marketing managers is Spanish at 42.6%.

Work Experience Programs For Retail Marketing Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Developer and Technology Program

Company: Accenture UK

Cost: Free

Duration: 5.75-8 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Law and Professional Development Program

Company: Clyde & Co

Cost: Free

Duration: 4.5 hours

Coding: Development & Advanced Engineering Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

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Best States For a Retail Marketing Manager

Some places are better than others when it comes to starting a career as a retail marketing manager. The best states for people in this position are Rhode Island, New York, New Jersey, and Connecticut. Retail marketing managers make the most in Rhode Island with an average salary of $82,658. Whereas in New York and New Jersey, they would average $81,639 and $81,321, respectively. While retail marketing managers would only make an average of $75,571 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Retail Marketing Manager Jobs:
3,650
Highest 10% Earn:
$136,000
Location Quotient:
1.08

2. Connecticut

Total Retail Marketing Manager Jobs:
1,019
Highest 10% Earn:
$125,000
Location Quotient:
1.17

3. New Jersey

Total Retail Marketing Manager Jobs:
2,221
Highest 10% Earn:
$135,000
Location Quotient:
1.06
Full List Of Best States For Retail Marketing Managers

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Top Retail Marketing Manager Employers

Most Common Employers For Retail Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$119,686$57.547
2Power Home Remodeling$93,648$45.0212
3Shell$90,769$43.646
4Ford Motor$88,713$42.6516
5Motorola Solutions$85,434$41.075
6Sony Pictures$82,090$39.475
7The Coca-Cola Company$78,565$37.775
8Sony Electronics$74,261$35.705
9The Walt Disney Company$72,545$34.888
10P&G$68,242$32.815

Retail Marketing Manager Videos