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Best states for a retail marketing manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Retail marketing manager opportunities vary in different parts of the country. In order to help you determine the best states for retail marketing managers, we ranked all fifty states from best to worst for retail marketing managers.Turns out, the median salary for the highest 10% of retail marketing managers in America is $99,000.
The median salary for retail marketing managers in New York is $81,639. Compare that to the median salary in South Dakota of $45,146, which ranked worst for retail marketing managers, and you can see how your location is important for your career.New York is the best state, and Newport is the city with the highest pay for retail marketing managers.
10 best states for retail marketing managers in 2026
1. New York
Total retail marketing manager jobs: 3,650 Average annual salary: $81,639 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $136,000 Location Quotient: 1.08
2. Connecticut
Total retail marketing manager jobs: 1,019 Average annual salary: $75,571 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $125,000 Location Quotient: 1.17
3. New Jersey
Total retail marketing manager jobs: 2,221 Average annual salary: $81,321 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $135,000 Location Quotient: 1.06
4. California
Total retail marketing manager jobs: 8,513 Average annual salary: $72,975 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $125,000 Location Quotient: 1.11
5. North Carolina
Total retail marketing manager jobs: 2,662 Average annual salary: $70,630 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $119,000 Location Quotient: 1.05
6. Michigan
Total retail marketing manager jobs: 2,251 Average annual salary: $65,626 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $116,000 Location Quotient: 1.1
7. Ohio
Total retail marketing manager jobs: 2,427 Average annual salary: $70,097 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $122,000 Location Quotient: 0.9
8. Oregon
Total retail marketing manager jobs: 1,129 Average annual salary: $70,098 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $138,000 Location Quotient: 1.04
9. Rhode Island
Total retail marketing manager jobs: 232 Average annual salary: $82,658 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $137,000 Location Quotient: 0.73
10. Arkansas
Total retail marketing manager jobs: 729 Average annual salary: $62,139 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $106,000 Location Quotient: 1.06
Retail marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a retail marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a retail marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New York | $81,639 | $48,000 | 19,849,399 | 3,650 |
| 2 | Connecticut | $75,571 | $45,000 | 3,588,184 | 1,019 |
| 3 | New Jersey | $81,321 | $48,000 | 9,005,644 | 2,221 |
| 4 | California | $72,975 | $42,000 | 39,536,653 | 8,513 |
| 5 | North Carolina | $70,630 | $41,000 | 10,273,419 | 2,662 |
| 6 | Michigan | $65,626 | $36,000 | 9,962,311 | 2,251 |
| 7 | Ohio | $70,097 | $40,000 | 11,658,609 | 2,427 |
| 8 | Oregon | $70,098 | $35,000 | 4,142,776 | 1,129 |
| 9 | Rhode Island | $82,658 | $49,000 | 1,059,639 | 232 |
| 10 | Arkansas | $62,139 | $36,000 | 3,004,279 | 729 |
| 11 | Washington | $63,565 | $30,000 | 7,405,743 | 2,363 |
| 12 | Wisconsin | $62,921 | $34,000 | 5,795,483 | 1,344 |
| 13 | Maryland | $67,126 | $39,000 | 6,052,177 | 1,622 |
| 14 | Delaware | $67,524 | $40,000 | 961,939 | 269 |
| 15 | District of Columbia | $74,406 | $44,000 | 693,972 | 306 |
| 16 | Pennsylvania | $60,989 | $36,000 | 12,805,537 | 2,818 |
| 17 | West Virginia | $62,872 | $36,000 | 1,815,857 | 322 |
| 18 | South Carolina | $65,497 | $38,000 | 5,024,369 | 894 |
| 19 | Illinois | $58,918 | $32,000 | 12,802,023 | 3,368 |
| 20 | Indiana | $59,448 | $33,000 | 6,666,818 | 1,629 |
| 21 | Virginia | $62,367 | $37,000 | 8,470,020 | 2,334 |
| 22 | Massachusetts | $60,481 | $36,000 | 6,859,819 | 2,587 |
| 23 | North Dakota | $55,137 | $26,000 | 755,393 | 258 |
| 24 | Maine | $55,668 | $32,000 | 1,335,907 | 382 |
| 25 | Florida | $58,358 | $35,000 | 20,984,400 | 4,286 |
| 26 | New Hampshire | $63,314 | $37,000 | 1,342,795 | 336 |
| 27 | Utah | $53,449 | $29,000 | 3,101,833 | 1,087 |
| 28 | Kentucky | $51,825 | $30,000 | 4,454,189 | 1,088 |
| 29 | Mississippi | $54,830 | $32,000 | 2,984,100 | 555 |
| 30 | Nevada | $57,992 | $33,000 | 2,998,039 | 457 |
| 31 | Arizona | $56,240 | $33,000 | 7,016,270 | 1,521 |
| 32 | Texas | $55,704 | $33,000 | 28,304,596 | 4,968 |
| 33 | Vermont | $56,098 | $32,000 | 623,657 | 204 |
| 34 | Minnesota | $53,552 | $27,000 | 5,576,606 | 1,860 |
| 35 | Iowa | $54,190 | $29,000 | 3,145,711 | 862 |
| 36 | Hawaii | $58,777 | $51,000 | 1,427,538 | 221 |
| 37 | Wyoming | $46,214 | $24,000 | 579,315 | 185 |
| 38 | Tennessee | $50,613 | $29,000 | 6,715,984 | 1,375 |
| 39 | Colorado | $48,418 | $27,000 | 5,607,154 | 1,753 |
| 40 | New Mexico | $54,639 | $32,000 | 2,088,070 | 420 |
| 41 | Georgia | $50,102 | $29,000 | 10,429,379 | 2,783 |
| 42 | Idaho | $52,235 | $26,000 | 1,716,943 | 364 |
| 43 | Missouri | $53,091 | $30,000 | 6,113,532 | 1,276 |
| 44 | Alaska | $47,163 | $20,000 | 739,795 | 185 |
| 45 | Alabama | $49,846 | $29,000 | 4,874,747 | 992 |
| 46 | Kansas | $48,864 | $27,000 | 2,913,123 | 711 |
| 47 | Louisiana | $50,183 | $29,000 | 4,684,333 | 700 |
| 48 | Nebraska | $46,376 | $25,000 | 1,920,076 | 511 |
| 49 | Montana | $41,442 | $19,000 | 1,050,493 | 260 |
| 50 | Oklahoma | $49,241 | $28,000 | 3,930,864 | 535 |
| 51 | South Dakota | $45,146 | $23,000 | 869,666 | 228 |
Highest paying states for retail marketing managers
| Rank | State | Avg. Retail Marketing Manager Salary |
|---|---|---|
| 1 | New York | $81,639 |
| 2 | Connecticut | $75,571 |
| 3 | New Jersey | $81,321 |
| 4 | California | $72,975 |
| 5 | North Carolina | $70,630 |
| 6 | Michigan | $65,626 |
| 7 | Ohio | $70,097 |
| 8 | Oregon | $70,098 |
| 9 | Rhode Island | $82,658 |
| 10 | Arkansas | $62,139 |
| 11 | Washington | $63,565 |
| 12 | Wisconsin | $62,921 |
| 13 | Maryland | $67,126 |
| 14 | Delaware | $67,524 |
| 15 | District of Columbia | $74,406 |
| 16 | Pennsylvania | $60,989 |
| 17 | West Virginia | $62,872 |
| 18 | South Carolina | $65,497 |
| 19 | Illinois | $58,918 |
| 20 | Indiana | $59,448 |
| 21 | Virginia | $62,367 |
| 22 | Massachusetts | $60,481 |
| 23 | North Dakota | $55,137 |
| 24 | Maine | $55,668 |
| 25 | Florida | $58,358 |
| 26 | New Hampshire | $63,314 |
| 27 | Utah | $53,449 |
| 28 | Kentucky | $51,825 |
| 29 | Mississippi | $54,830 |
| 30 | Nevada | $57,992 |
| 31 | Arizona | $56,240 |
| 32 | Texas | $55,704 |
| 33 | Vermont | $56,098 |
| 34 | Minnesota | $53,552 |
| 35 | Iowa | $54,190 |
| 36 | Hawaii | $58,777 |
| 37 | Wyoming | $46,214 |
| 38 | Tennessee | $50,613 |
| 39 | Colorado | $48,418 |
| 40 | New Mexico | $54,639 |
| 41 | Georgia | $50,102 |
| 42 | Idaho | $52,235 |
| 43 | Missouri | $53,091 |
| 44 | Alaska | $47,163 |
| 45 | Alabama | $49,846 |
| 46 | Kansas | $48,864 |
| 47 | Louisiana | $50,183 |
| 48 | Nebraska | $46,376 |
| 49 | Montana | $41,442 |
| 50 | Oklahoma | $49,241 |
| 51 | South Dakota | $45,146 |
Expert opinions on the best states for retail marketing managers
Are there any particularly good places in the United States for retail marketing managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Retail marketing manager best states FAQs
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Updated January 8, 2025