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Retail marketing manager demographics and statistics in the US

Retail marketing manager demographics research summary. Zippia estimates retail marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our retail marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail marketing managers after extensive research and analysis:

  • There are over 50,049 retail marketing managers currently employed in the United States.
  • 56.1% of all retail marketing managers are women, while 43.9% are men.
  • The average retail marketing manager age is 39 years old.
  • The most common ethnicity of retail marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
  • In 2022, women earned 93% of what men earned.
  • 10% of all retail marketing managers are LGBT.
  • Retail marketing managers are 57% more likely to work at private companies in comparison to public companies.
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Retail marketing manager demographics by:

Retail marketing manager gender statistics

56.1% of retail marketing managers are women and 43.9% of retail marketing managers are men.
  • Female, 56.1%
  • Male, 43.9%

Retail marketing manager gender ratio

GenderPercentages
Female56.1%
Male43.9%

Retail marketing manager gender pay gap

Women earn 93¢ for every $1 earned by men

male-income
Male income
$63,673
female-income
Female income
$59,420

Retail marketing manager gender ratio over time

This data breaks down the percentage of men and women in retail marketing manager positions over time. Currently, 56.1% of retail marketing managers are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Retail marketing manager gender ratio by year

YearMaleFemale
201064.14%35.86%
201163.79%36.21%
201264.43%35.57%
201364.36%35.64%
201462.49%37.51%
201562.00%38.00%
201661.87%38.13%
201760.81%39.19%
201846.21%53.79%
201945.12%54.88%
202043.53%56.47%
202143.91%56.09%

Retail marketing manager related jobs gender ratio

We compared retail marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.

Job titleMaleFemale
Catering Sales Manager19%81%
Director Of Admissions And Marketing20%80%
Media Traffic Manager20%80%
Retail Marketing Manager44%56%
Director Of Sales Engineering93%7%
Route Sales Manager94%6%
Sales Superintendent95%5%

Retail marketing manager demographics by race

The most common ethnicity among retail marketing managers is White, which makes up 74.6% of all retail marketing managers. Comparatively, 8.7% of retail marketing managers are Hispanic or Latino and 8.2% of retail marketing managers are Asian.
  • White, 74.6%
  • Hispanic or Latino, 8.7%
  • Asian, 8.2%
  • Unknown, 5.3%
  • Black or African American, 3.0%
  • American Indian and Alaska Native, 0.2%

Retail marketing manager race

Retail marketing manager racePercentages
White74.6%
Hispanic or Latino8.7%
Asian8.2%
Unknown5.3%
Black or African American3.0%
American Indian and Alaska Native0.2%

Retail marketing manager race and ethnicity over time

See how retail marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

Retail marketing manager race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201083.20%3.77%4.83%6.40%
201182.97%3.67%5.02%6.54%
201281.98%4.30%4.92%6.96%
201382.82%3.53%5.17%6.71%
201481.64%4.15%5.07%7.25%
201581.26%3.56%5.82%7.41%
201680.88%3.69%5.85%7.32%
201780.80%3.66%6.04%7.44%
201879.66%3.34%7.30%7.37%
201977.79%3.14%8.02%8.43%
202075.01%3.41%8.18%8.85%
202174.58%3.04%8.15%8.67%

Retail marketing manager wage gap by race

According to our data, asian retail marketing managers have the highest average salary compared to other ethnicities. Black or african american retail marketing managers have the lowest average salary at $59,421.
$72,000
$69,000
$66,000
$63,000
$60,000
$57,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$63,281
White$62,936
Black or African American$59,421
Asian$70,563
Hispanic or Latino$62,673

Average retail marketing manager age

See how the average age of retail marketing managers varies based on ethnicity and gender.
Male
Female

Retail marketing manager age by race and gender

RaceMale ageFemale age
Unknown37.536
White4037
Black or African American4537
Asian3936
Hispanic or Latino3934

Retail marketing manager age breakdown

The average age of retail marketing managers is 40+ years years old, representing 44% of the retail marketing manager population.

40+ years

30-40 years

20-30 years


Retail marketing manager age breakdown

Retail Marketing Manager YearsPercentages
40+ years44%
30-40 years39%
20-30 years17%

Retail marketing manager educational attainment

The most common degree for retail marketing managers is bachelor's degree, with 76% of retail marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 6%.
  • Bachelor's, 76%
  • Master's, 14%
  • Associate, 6%
  • High School Diploma, 2%
  • Other Degrees, 2%

Retail marketing managers by degree level

Retail marketing manager degreePercentages
Bachelor's76%
Master's14%
Associate6%
High School Diploma2%
Other Degrees2%

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Retail marketing manager wage gap by degree level

According to the data, retail marketing managers with a Doctorate degree earn more than those without, at $80,484 annually. With a Master's degree, retail marketing managers earn a median annual income of $76,357 compared to $65,785 for retail marketing managers with an Bachelor's degree.
$81,000
$78,000
$75,000
$72,000
$69,000
$66,000
$63,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$76,357
Bachelor's Degree$65,785
Doctorate Degree$80,484

Retail marketing manager employment statistics

Most retail marketing managers work for a private in the retail industry.

Company size where retail marketing managers work

Below, you can see the size of companies where retail marketing managers work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Retail marketing manager jobs by employer size

Company sizePercentages
< 50 employees4%
50 - 100 employees8%
100 - 500 employees13%
500 - 1,000 employees10%
1,000 - 10,000 employees29%
> 10,000 employees36%

Retail marketing manager jobs by company type

Employees with the retail marketing manager job title have their preferences when it comes to working for a company. For instance, most retail marketing managers prefer to work at private companies over public companies.

Education

Public

Private

Government

Retail marketing manager jobs by sector

Company typePercentages
Education2%
Public40%
Private57%
Government1%

Retail marketing manager jobs by industry

The most common industries for retail marketing managers are retail, manufacturing and technology.

Retail

Fortune 500

Manufacturing

Media

Technology

Retail marketing manager turnover and employment statistics

Retail marketing manager unemployment rate over time

The unemployment rate for retail marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

Retail marketing manager unemployment rate by year

YearRetail marketing manager unemployment rate
20107.47%
20116.19%
20125.30%
20134.87%
20143.70%
20153.36%
20163.08%
20172.97%
20183.34%
20193.54%
20204.71%
20214.59%

Average retail marketing manager tenure

The average retail marketing manager stays at their job for 1-2 years, based on the 920 retail marketing managers resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Retail marketing manager tenure statistics

Number of yearsPercentages
Less than 1 year12%
1-2 years44%
3-4 years17%
5-7 years15%
8-10 years6%
11+ years6%

Retail marketing manager LGBT ratio compared to similar jobs

Review the percent of retail marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Director Of Account Management7.25%171,713
Green Marketing Analyst9.54%70,376
Retail Marketing Manager9.86%-
911 Communications Manager16.11%19,666

Similar retail marketing manager jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Director Of Account Management7.25%171,713
Green Marketing Analyst9.54%70,376
911 Communications Manager16.11%19,666

Foreign languages spoken by retail marketing managers

The most common foreign language among retail marketing managers is Spanish at 42.6%. The second-most popular foreign language spoken is French at 21.3% and Portuguese is the third-most popular at 10.6%.
  • Spanish, 42.6%
  • French, 21.3%
  • Portuguese, 10.6%
  • Italian, 4.3%
  • Catalan, 2.1%
  • Other, 19.1%

Retail marketing manager languages spoken

Foreign languagePercentages
Spanish42.6%
French21.3%
Portuguese10.6%
Italian4.3%
Catalan2.1%
Other19.1%

Retail marketing manager jobs

Retail marketing manager location demographics

The amount you can make as a retail marketing manager can depend on where you live. For example, the highest salary of retail marketing managers is $113,583. Use our chart to find out where that salary is located.

Where do retail marketing managers earn the most?

Retail marketing managers earn the most in Rhode Island, where the average retail marketing manager salary is $82,658. The map here shows where retail marketing managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average salary

Which city has the most Retail Marketing Managers?

By looking through more than 920 resumes, we found that the most popular places for retail marketing managers are New York, NY and Atlanta, GA.
Number of Retail Marketing Managers

Retail marketing manager jobs by state

RankStateNumber of jobsAverage salary
1California8,513$72,975
2Texas4,968$55,704
3Florida4,286$58,358
4New York3,650$81,639
5Illinois3,368$58,918
6Pennsylvania2,818$60,989
7Georgia2,783$50,102
8North Carolina2,662$70,630
9Massachusetts2,587$60,481
10Ohio2,427$70,097
11Washington2,363$63,565
12Virginia2,334$62,367
13Michigan2,251$65,626
14New Jersey2,221$81,321
15Minnesota1,860$53,552
16Colorado1,753$48,418
17Indiana1,629$59,448
18Maryland1,622$67,126
19Arizona1,521$56,240
20Tennessee1,375$50,613
21Wisconsin1,344$62,921
22Missouri1,276$53,091
23Oregon1,129$70,098
24Kentucky1,088$51,825
25Utah1,087$53,449
26Connecticut1,019$75,571
27Alabama992$49,846
28South Carolina894$65,497
29Iowa862$54,190
30Arkansas729$62,139
31Kansas711$48,864
32Louisiana700$50,183
33Mississippi555$54,830
34Oklahoma535$49,241
35Nebraska511$46,376
36Nevada457$57,992
37New Mexico420$54,639
38Maine382$55,668
39Idaho364$52,235
40New Hampshire336$63,314
41West Virginia322$62,872
42District of Columbia306$74,406
43Delaware269$67,524
44Montana260$41,442
45North Dakota258$55,137
46Rhode Island232$82,658
47South Dakota228$45,146
48Hawaii221$58,777
49Vermont204$56,098
50Wyoming185$46,214
51Alaska185$47,163

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