Retail marketing manager demographics and statistics in the US
Retail marketing manager demographics research summary. Zippia estimates retail marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our retail marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail marketing managers after extensive research and analysis:
- There are over 50,049 retail marketing managers currently employed in the United States.
- 56.1% of all retail marketing managers are women, while 43.9% are men.
- The average retail marketing manager age is 39 years old.
- The most common ethnicity of retail marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 93% of what men earned.
- 10% of all retail marketing managers are LGBT.
- Retail marketing managers are 57% more likely to work at private companies in comparison to public companies.
On this page
Retail marketing manager demographics by:
Retail marketing manager gender statistics
56.1% of retail marketing managers are women and 43.9% of retail marketing managers are men.
- Female, 56.1%
- Male, 43.9%
Retail marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
Retail marketing manager gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$63,673
Female income
$59,420
Retail marketing manager gender ratio over time
This data breaks down the percentage of men and women in retail marketing manager positions over time. Currently, 56.1% of retail marketing managers are female.
Retail marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 64.14% | 35.86% |
| 2011 | 63.79% | 36.21% |
| 2012 | 64.43% | 35.57% |
| 2013 | 64.36% | 35.64% |
| 2014 | 62.49% | 37.51% |
| 2015 | 62.00% | 38.00% |
| 2016 | 61.87% | 38.13% |
| 2017 | 60.81% | 39.19% |
| 2018 | 46.21% | 53.79% |
| 2019 | 45.12% | 54.88% |
| 2020 | 43.53% | 56.47% |
| 2021 | 43.91% | 56.09% |
Retail marketing manager related jobs gender ratio
We compared retail marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Retail Marketing Manager | 44% | 56% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Retail marketing manager demographics by race
The most common ethnicity among retail marketing managers is White, which makes up 74.6% of all retail marketing managers. Comparatively, 8.7% of retail marketing managers are Hispanic or Latino and 8.2% of retail marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Retail marketing manager race
| Retail marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Retail marketing manager race and ethnicity over time
See how retail marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Retail marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Retail marketing manager wage gap by race
According to our data, asian retail marketing managers have the highest average salary compared to other ethnicities. Black or african american retail marketing managers have the lowest average salary at $59,421.
| Ethnicity | Salary |
|---|---|
| Unknown | $63,281 |
| White | $62,936 |
| Black or African American | $59,421 |
| Asian | $70,563 |
| Hispanic or Latino | $62,673 |
Average retail marketing manager age
See how the average age of retail marketing managers varies based on ethnicity and gender.
Male
Female
Retail marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Retail marketing manager age breakdown
The average age of retail marketing managers is 40+ years years old, representing 44% of the retail marketing manager population.
Retail marketing manager age breakdown
| Retail Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Retail marketing manager educational attainment
The most common degree for retail marketing managers is bachelor's degree, with 76% of retail marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 6%.
- Bachelor's, 76%
- Master's, 14%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 2%
Retail marketing managers by degree level
| Retail marketing manager degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 14% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Retail marketing manager jobs you might like
Retail marketing manager wage gap by degree level
According to the data, retail marketing managers with a Doctorate degree earn more than those without, at $80,484 annually. With a Master's degree, retail marketing managers earn a median annual income of $76,357 compared to $65,785 for retail marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $76,357 |
| Bachelor's Degree | $65,785 |
| Doctorate Degree | $80,484 |
Retail marketing manager employment statistics
Most retail marketing managers work for a private in the retail industry.
Company size where retail marketing managers work
Below, you can see the size of companies where retail marketing managers work.
Retail marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 36% |
Retail marketing manager jobs by company type
Employees with the retail marketing manager job title have their preferences when it comes to working for a company. For instance, most retail marketing managers prefer to work at private companies over public companies.
Retail marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 40% |
| Private | 57% |
| Government | 1% |
Retail marketing manager jobs by industry
The most common industries for retail marketing managers are retail, manufacturing and technology.
Retail marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Retail | 19% |
| Fortune 500 | 16% |
| Manufacturing | 13% |
| Media | 8% |
| Technology | 8% |
| Telecommunication | 6% |
| Professional | 5% |
| Finance | 5% |
| Hospitality | 4% |
| Automotive | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Education | 1% |
Retail marketing manager turnover and employment statistics
Retail marketing manager unemployment rate over time
The unemployment rate for retail marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Retail marketing manager unemployment rate by year
| Year | Retail marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average retail marketing manager tenure
The average retail marketing manager stays at their job for 1-2 years, based on the 920 retail marketing managers resumes in Zippia's database.
Retail marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 12% |
| 1-2 years | 44% |
| 3-4 years | 17% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 6% |
Retail marketing manager LGBT ratio compared to similar jobs
Review the percent of retail marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Account Management | 7.25% | 171,713 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Retail Marketing Manager | 9.86% | - |
| 911 Communications Manager | 16.11% | 19,666 |
Similar retail marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Account Management | 7.25% | 171,713 |
| Green Marketing Analyst | 9.54% | 70,376 |
| 911 Communications Manager | 16.11% | 19,666 |
Foreign languages spoken by retail marketing managers
The most common foreign language among retail marketing managers is Spanish at 42.6%. The second-most popular foreign language spoken is French at 21.3% and Portuguese is the third-most popular at 10.6%.
- Spanish, 42.6%
- French, 21.3%
- Portuguese, 10.6%
- Italian, 4.3%
- Catalan, 2.1%
- Other, 19.1%
Retail marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.6% |
| French | 21.3% |
| Portuguese | 10.6% |
| Italian | 4.3% |
| Catalan | 2.1% |
| Other | 19.1% |
