How to hire a retail marketing manager

How to hire a retail marketing manager, step by step

Here's a step-by-step retail marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a retail marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new retail marketing manager
• Step 8: Go through the hiring process checklist

What does a retail marketing manager do?

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1. Identify your hiring needs

   First, determine the employments status of the retail marketing manager you need to hire. Certain retail marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A retail marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, retail marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents retail marketing manager salaries for various positions.

   Type of Retail Marketing Manager	Description	Hourly rate
   Retail Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$18-47
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Channel Marketing
   • PowerPoint
   • ROI
   • Brand Marketing
   • Retail Sales
   • Integrated Marketing
   • CRM
   • POS
   • Competitive Analysis
   • Market Research
   • Retail Store
   • Brand Positioning

   Check all skills

   Responsibilities:

   • Lead the CRM lifecycle from purchase to service.
   • Manage store signage program including design, custom options and co-op incentives.
   • Lead cross-platform rebranding with aesthetic continuity, fresh content and increase video use.
   • Lead internal recognition of how RMD is complimentary but additive to more traditional functions within CPG manufacturing.
   • Implement logistics and manufacturing solutions, manage product assortment, pricing and proprietary packaging.
   • Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.

   More retail marketing manager duties

3. Make a budget

   Including a salary range in your retail marketing manager job description is one of the best ways to attract top talent. A retail marketing manager can vary based on:

   • Location. For example, retail marketing managers' average salary in montana is 50% less than in rhode island.
   • Seniority. Entry-level retail marketing managers 61% less than senior-level retail marketing managers.
   • Certifications. A retail marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a retail marketing manager's salary.

   Average retail marketing manager salary

   $62,972yearly

   $30.27 hourly rate

   ---

   Entry-level retail marketing manager salary

   $39,000 yearly salary

   Updated January 20, 2026

   Average retail marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$81,648	$39
   2	New Jersey	$81,280	$39
   3	California	$78,702	$38
   4	Connecticut	$75,525	$36
   5	District of Columbia	$74,448	$36
   6	North Carolina	$71,055	$34
   7	Oregon	$69,257	$33
   8	Delaware	$67,771	$33
   9	Maryland	$67,110	$32
   10	Virginia	$64,249	$31
   11	Washington	$64,092	$31
   12	Pennsylvania	$61,154	$29
   13	Massachusetts	$60,462	$29
   14	Illinois	$59,290	$29
   15	Florida	$58,483	$28
   16	Arizona	$56,246	$27
   17	Texas	$55,884	$27
   18	Vermont	$55,375	$27
   19	Georgia	$50,041	$24
   20	Colorado	$48,025	$23

   Average retail marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$128,027	$61.55	218
   2	Sonos	$106,449	$51.18	6
   3	Twitter	$102,837	$49.44	1
   4	Amundi	$100,571	$48.35
   5	Citi	$92,317	$44.38	19
   6	Amazon	$89,773	$43.16	391
   7	Edelman Financial Engines	$89,396	$42.98	1
   8	Intel	$81,660	$39.26	8
   9	Subaru	$80,573	$38.74	2
   10	USG	$80,233	$38.57	6
   11	Forever 21	$74,162	$35.65
   12	New York University	$71,820	$34.53
   13	InnerWorkings Inc.	$68,508	$32.94
   14	KPMG LLP	$67,921	$32.65	134
   15	Wayfair	$66,219	$31.84	49
   16	Serta Simmons Bedding	$65,682	$31.58
   17	Volt Systems LLC	$64,423	$30.97
   18	H-E-B	$63,834	$30.69	10
   19	VOLCOM	$62,589	$30.09
   20	Onnit	$61,473	$29.55	2

4. Writing a retail marketing manager job description

   A retail marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a retail marketing manager job description:

   Retail marketing manager job description example

   Flik Independent School Dining has been the innovator of private and independent school foodservice to 220 communities during the past four decades. Our dedicated team of associates are committed to providing quality foodservice every time. Meals prepared from fresh ingredients support local and sustainable agricultural practices. We go above and beyond foodservice by offering nutrition education programs that empower students to make healthy choices on a daily basis. By providing wholesome meals in conjunction with nutrition education, we're equipping students with the tools needed to live a happy, healthy life. That's Nourishing a Brighter Future!
   Apply to Flik today!
   
   Flik Independent School Dining is a member of Compass Group USA
   
   Click here to Learn More about the Compass Story
   
   Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
   
   Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. *Los Angeles applicants: Compass Group will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box ordinance)
   
   Associates at Flik Independent School Dining are offered many fantastic benefits.
   
   * Medical
   * Dental
   * Vision
   * Life Insurance/ AD
   * Disability Insurance
   * Retirement Plan
   * Paid Time Off
   * Holiday Time Off (varies by site/state)
   * Associate Shopping Program
   * Health and Wellness Programs
   * Discount Marketplace
   * Identity Theft Protection
   * Pet Insurance
   * Commuter Benefits
   * Employee Assistance Program
   * Flexible Spending Accounts (FSAs)
   
   
   FISD
   
   STEPHANIE FREER
   
   [[req_classification]]
   
   Nearest Major Market: White Plains
   
   Nearest Secondary Market: New York City
   
   Job Segment: Food Service, Hospitality, Retail

   Copy this example

   

5. Post your job

   There are a few common ways to find retail marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find retail marketing manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with retail marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new retail marketing manager

   Once you've found the retail marketing manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new retail marketing manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a retail marketing manager?