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The differences between retail marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Retail Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $62,972 | $91,940 |
| Hourly rate | $30.27 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Retail marketing managers and brand marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Brand Marketing Manager | |
| Average salary | $62,972 | $91,940 |
| Salary range | Between $39,000 And $99,000 | Between $64,000 And $131,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Morgan Lewis | |
| Best paying industry | Technology | Media |
There are a few differences between a retail marketing manager and a brand marketing manager in terms of educational background:
| Retail Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and brand marketing managers' demographics:
| Retail Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |