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The differences between retail marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Retail Marketing Manager | Marketing Manager | |
| Yearly salary | $62,972 | $104,550 |
| Hourly rate | $30.27 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Retail marketing managers and marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Marketing Manager | |
| Average salary | $62,972 | $104,550 |
| Salary range | Between $39,000 And $99,000 | Between $71,000 And $153,000 |
| Highest paying City | New York, NY | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a marketing manager in terms of educational background:
| Retail Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and marketing managers' demographics:
| Retail Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |