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What is a retail operation manager and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Eric Olsen,
Kerem Cakirer Ph.D.
introduction image

A retail operation manager is an individual responsible for overseeing the day-to-day operations of a retail store or chain. They manage staff, inventory, and customer service to ensure that the business runs smoothly. Their duties include hiring and training employees, setting sales goals, creating schedules, monitoring inventory levels, and implementing marketing strategies. Retail operation managers also analyze data to identify trends and make informed decisions about product offerings and pricing.

What general advice would you give to a retail operation manager?

Eric OlsenEric Olsen LinkedIn profile

Professor, Industrial Technology and Packaging, Orfalea College of Business

Times of change are also times of great opportunities. We are going to need new technical solutions to address problems we are just learning about. You have to lean into the issues. Don't be a technologist - be a problem solver. That is why we also emphasize soft skills like lean six sigma, teamwork, and change management.
ScoreRetail Operation ManagerUS Average
Salary
6.0

Avg. Salary $76,518

Avg. Salary $59,228

Stability level
9.6

Growth rate 6%

Growth rate 0.3%

Diversity
3.5
Race

American Indian and Alaska Native 0.47%

Asian 6.36%

Black or African American 6.18%

Hispanic or Latino 15.19%

Unknown 4.34%

White 67.46%

Gender

female 43.19%

male 56.81%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress level
9.6

Stress level is very high

7.1 - high

Complexity level
9.2

Complexity level is advanced

7 - challenging

Work life balance
3.6

Work life balance is poor

6.4 - fair

What are the pros and cons of being a retail operation manager?

Pros

  • Competitive salary and benefits

  • Chance to work with a diverse group of people

  • Exposure to a wide variety of products and merchandise

  • Opportunity to develop customer service and sales skills

  • Potential for bonuses or commission based on store performance

Cons

  • Long hours, including evenings and weekends

  • High stress environment, especially during peak shopping seasons

  • Dealing with difficult customers and managing complaints

  • Constant pressure to meet sales targets and KPIs

  • Potential for burnout due to the fast-paced nature of the job

Retail operation manager career paths

Key steps to become a retail operation manager

  1. Explore retail operation manager education requirements

    Most common retail operation manager degrees

    Bachelor's

    66.3 %

    Associate

    15.1 %

    Master's

    7.8 %
  2. Start to develop specific retail operation manager skills

    SkillsPercentages
    POS14.14%
    Retail Operations10.61%
    Payroll9.16%
    Store Sales8.35%
    Retail Store7.89%
  3. Complete relevant retail operation manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New retail operation managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a retail operation manager based on U.S. Bureau of Labor Statistics data and data from real retail operation manager resumes.
  4. Research retail operation manager duties and responsibilities

    • Work to build and maintain Client/Retailer partnerships while managing ongoing client goals and KPI objectives.
    • Manage photo lab operations in multi-unit retail locations throughout multiple geographies.
    • Manage day-to-day store operations including inventory management, sales generation, and payroll.
    • Manage scheduling and payroll for team; conduct performance evaluations, promotions and terminations when necessary.
  5. Prepare your retail operation manager resume

    When your background is strong enough, you can start writing your retail operation manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a retail operation manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable retail operation manager resume templates

    Build a professional retail operation manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your retail operation manager resume.
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
    Retail Operation Manager Resume
  6. Apply for retail operation manager jobs

    Now it's time to start searching for a retail operation manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first retail operation manager job

Zippi

Are you a retail operation manager?

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Average retail operation manager salary

The average retail operation manager salary in the United States is $76,518 per year or $37 per hour. Retail operation manager salaries range between $47,000 and $124,000 per year.

Average retail operation manager salary
$76,518 Yearly
$36.79 hourly

What am I worth?

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How do retail operation managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Retail operation manager reviews

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A zippia user wrote a review on Jul 2022
Pros

Helping my stores and employees achieve there goals

Cons

Only one day off no time for family


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A zippia user wrote a review on Apr 2022
Pros

I have leadership skills I always hire employees who like to work in a team I like to see sales increase and love to see the best customer service is given

Cons

In reality, i do not complain as its who i am


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A zippia user wrote a review on Jun 2020
Cons

I don't like it when moral is low and nothing seems to perk employees up to become more productive at work.

Pros

Educating employees and getting everyone on the same mindset about what it takes for a company to succeed.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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