What Does A Retail Operation Manager Do?

A retail operation manager is a professional who is responsible for managing the daily operations of retail stores while maintaining their physical space tidy and organized. Retail operation manager must ensure proper staffing at all stores as well as train employees to enhance their job performance and retention. They are required to conduct inventory analysis to ensure optimal stock levels. Retail operation managers must also visit retail locations so that they can evaluate the sales performance and level of customer satisfaction of each store.

Here are examples of responsibilities from real retail operation manager resumes representing typical tasks they are likely to perform in their roles.

  • Work to build and maintain Client/Retailer partnerships while managing ongoing client goals and KPI objectives.
  • Lead a team of 100 distributor customers in the wholesale building products market covering a three state territory.
  • Manage photo lab operations in multi-unit retail locations throughout multiple geographies.
  • Manage sales, profit and operational expenses for designate sales territory.
  • Manage day-to-day store operations including inventory management, sales generation, and payroll.
  • Manage scheduling and payroll for team; conduct performance evaluations, promotions and terminations when necessary.
  • Monitor KPI's and adjust the focus of improvement efforts as necessary to meet target goals.
  • Monitor all orders, shipments, service, inventory, and points of sale (POS) to maximize open-to-buy.
  • Process information/merchandise through German POS register system.
  • Advance to increasingly responsible positions, culminating in management role with full oversight of store operations.
Retail Operation Manager Traits
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Leadership skills directly correlate with a person's ability to lead others toward success or an accomplishment.
Management skills directly correlate with a person's ability to communicate and lead others while being able to solve problems..

Retail Operation Manager Overview

Perhaps the hardest question to answer when deciding on a career as a retail operation manager is "should I become a retail operation manager?" You might find this info to be helpful. When compared to other jobs, retail operation manager careers are projected to have a growth rate described as "as fast as average" at 6% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a retail operation manager by 2028 is 150,600.

A retail operation manager annual salary averages $82,080, which breaks down to $39.46 an hour. However, retail operation managers can earn anywhere from upwards of $50,000 to $134,000 a year. This means that the top-earning retail operation managers make $84,000 more than the lowest-earning ones.

Once you've become a retail operation manager, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a manager, co-manager, manager, center operations, and store manager.

Retail Operation Manager Jobs You Might Like

Retail Operation Manager Skills and Personality Traits

We calculated that 13% of Retail Operation Managers are proficient in POS, Store Management, and Ensure Compliance. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.

We break down the percentage of Retail Operation Managers that have these skills listed on their resume here:

  • POS, 13%

    Retail IT Lead - monitor and coordinate all IT projects impacting Retail Stores, including POS, AS400, RTR initiatives.

  • Store Management, 12%

    Collaborated with client leadership to develop, promote and launch new store service programs targeting industry-specific retailers and manufacturers.

  • Ensure Compliance, 9%

    Review all standard of sales performance procedures to ensure compliance with company's business code of conduct.

  • Retail Operations, 9%

    Oversee Retail Operations-wide efforts to increase effectiveness and/or efficiency enabling the organization to achieve its strategic goals.

  • Retail Sales, 8%

    Charged with creating a team of 15 Retail Sales Merchandisers to increase market share for Kraft Foods in the C-Store channel.

  • Payroll, 7%

    Managed scheduling and payroll for team; conducted performance evaluations, promotions and terminations when necessary.

Some of the skills we found on retail operation manager resumes included "pos," "store management," and "ensure compliance." We have detailed the most important retail operation manager responsibilities below.

  • The most important skills for a retail operation manager to have in this position are communication skills. In this excerpt that we gathered from a retail operation manager resume, you'll understand why: "top executives must be able to communicate clearly and persuasively" According to resumes we found, communication skills can be used by a retail operation manager in order to "oversee creation and implementation of operations, communications, training, loss prevention, maintenance and safety processes for stores. "
  • While it may not be the most important skill, we found that many retail operation manager duties rely on leadership skills. This example from a retail operation manager explains why: "top executives must be able to lead an organization successfully by coordinating policies, people, and resources." This resume example is just one of many ways retail operation managers are able to utilize leadership skills: "provided leadership and direction throughout the launch of the 7-11 retail business. "
  • Another skill that is quite popular among retail operation managers is management skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a retail operation manager resume: "top executives must shape and direct the operations of an organization" This example from a resume shows how this skill is used: "drive all safety initiatives and collaborate with loss prevention management staff. "
  • A retail operation manager responsibilities sometimes require "problem-solving skills." The responsibilities that rely on this skills are shown by this resume excerpt: "top executives need to identify and resolve issues within an organization" This resume example shows how this skill is used by retail operation managers: "resolved customer complaints through effective follow-through, increasing customer satisfaction and patronage. "
  • Yet another important skill that a retail operation manager must demonstrate is "time-management skills." Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals. This is clearly demonstrated in this example from a retail operation manager who stated: "improved pos transaction times and store layout displays. "
  • See the full list of retail operation manager skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a retail operation manager. We found that 66.3% of retail operation managers have graduated with a bachelor's degree and 7.8% of people in this position have earned their master's degrees. While most retail operation managers have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every seven retail operation managers were not college graduates.

    Those retail operation managers who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for retail operation managers include a management degree or a communication degree.

    Once you're ready to become a retail operation manager, you should explore the companies that typically hire retail operation managers. According to retail operation manager resumes that we searched through, retail operation managers are hired the most by Hudson Group, Ulta Beauty, and Deloitte. Currently, Hudson Group has 154 retail operation manager job openings, while there are 89 at Ulta Beauty and 24 at Deloitte.

    But if you're interested in companies where you might earn a high salary, retail operation managers tend to earn the biggest salaries at Google, Amazon.com, and Sears Holdings. Take Google for example. The median retail operation manager salary is $139,737. At Amazon.com, retail operation managers earn an average of $125,311, while the average at Sears Holdings is $114,205. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on retail operation manager salaries across the United States.

    We also looked into companies who hire retail operation managers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Abercrombie & Fitch, Starbucks, and Deloitte.

    The three companies that hire the most prestigious retail operation managers are:

      What Managers Do

      Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.

      We looked at the average retail operation manager annual salary and compared it with the average of a manager. Generally speaking, managers receive $7,605 higher pay than retail operation managers per year.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both retail operation managers and managers positions are skilled in pos, store management, and retail sales.

      These skill sets are where the common ground ends though. A retail operation manager responsibility is more likely to require skills like "ensure compliance," "retail operations," "operational procedures," and "food service." Whereas a manager requires skills like "procedures," "communication," "food safety," and "powerpoint." Just by understanding these different skills you can see how different these careers are.

      On average, managers reach similar levels of education than retail operation managers. Managers are 2.8% less likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Co-Manager?

      A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules. They also evaluate progress, produce the necessary documentation, maintain a record of data, identify issues and opportunities, and assist in coordinating with other employees. A co-manager may also have the task of hiring and training new workforce members, enforcing policies and regulations at all times.

      Now we're going to look at the co-manager profession. On average, co-managers earn a $22,901 higher salary than retail operation managers a year.

      A similarity between the two careers of retail operation managers and co-managers are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "pos," "store management," and "retail sales. "

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that retail operation manager responsibilities requires skills like "ensure compliance," "retail operations," "operational procedures," and "food service." But a co-manager might use skills, such as, "food safety," "presentation standards," "visual standards," and "financial performance."

      It's been discovered that co-managers earn higher salaries compared to retail operation managers, but we wanted to find out where co-managers earned the most pay. The answer? The retail industry. The average salary in the industry is $86,295. Additionally, retail operation managers earn the highest paychecks in the retail with an average salary of $71,692.

      When it comes to the differences in education between the two professions, co-managers tend to reach lower levels of education than retail operation managers. In fact, they're 6.5% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.

      How a Manager, Center Operations Compares

      The duties of a manager of center operations depend on one's industry of employment. Typically, their responsibilities revolve around overseeing business operations, setting targets, assessing the workforce's performance, and performing corrective measures on any issues or concerns. Moreover, there are also instances where they have to produce progress reports, devise strategies for optimal business performance, delegate tasks, and even manage the budget. As a manager, it is crucial to lead and encourage the team to reach goals and sales targets while implementing the company's policies and regulations.

      The third profession we take a look at is manager, center operations. On an average scale, these workers bring in higher salaries than retail operation managers. In fact, they make a $20,820 higher salary per year.

      While looking through the resumes of several retail operation managers and managers, center operations we discovered that both professions have similar skills. These similarities include skills such as "ensure compliance," "inventory control," and "customer service," but they differ when it comes to other required skills.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a retail operation manager is likely to be skilled in "pos," "store management," "retail operations," and "retail sales," while a typical manager, center operations is skilled in "procedures," "infrastructure," "workforce," and "osha."

      Additionally, managers, center operations earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $109,514. Additionally, retail operation managers earn an average salary of $71,692 in the retail industry.

      When it comes to education, managers, center operations tend to earn higher education levels than retail operation managers. In fact, they're 10.2% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.

      Description Of a Store Manager

      A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

      Now, we'll look at store managers, who generally average a lower pay when compared to retail operation managers annual salary. In fact, the difference is about $31,272 per year.

      While their salaries may vary, retail operation managers and store managers both use similar skills to perform their jobs. Resumes from both professions include skills like "pos," "store management," and "retail sales. "

      Each job requires different skills like "ensure compliance," "retail operations," "operational procedures," and "food service," which might show up on a retail operation manager resume. Whereas store manager might include skills like "performance management," "company assets," "hard-working," and "company goals."

      Store managers reach lower levels of education when compared to retail operation managers. The difference is that they're 7.3% more likely to earn a Master's Degree less, and 0.4% less likely to graduate with a Doctoral Degree.