How to hire a retail product manager

How to hire a retail product manager, step by step

Here's a step-by-step retail product manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a retail product manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new retail product manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your retail product manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a retail product manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A retail product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, retail product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of retail product managers.

   Type of Retail Product Manager	Description	Hourly rate
   Retail Product Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$23-66
   Brand Marketing Manager	A brand marketing manager is a professional who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media... Show more	$30-62
   Product Director	The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services... Show more	$50-101

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Product Management
   • PowerPoint
   • Product Development
   • Product Lifecycle
   • POS
   • Competitive Analysis
   • Saas
   • Inventory Management
   • Product Launches
   • Process Improvement
   • Market Trends
   • Market Research
   • Pricing Strategy

   Check all skills

   Responsibilities:

   • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
   • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
   • Develop and implement PowerPoint and Webinar sales training for all products.
   • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
   • Coordinate with the QA team to develop test plans.
   • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

   More retail product manager duties

3. Make a budget

   Including a salary range in your retail product manager job description helps attract top candidates to the position. A retail product manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a retail product manager in Kentucky may be lower than in California, and an entry-level retail product manager usually earns less than a senior-level retail product manager. Additionally, a retail product manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average retail product manager salary

   $82,334yearly

   $39.58 hourly rate

   ---

   Entry-level retail product manager salary

   $48,000 yearly salary

   Updated December 19, 2025

   Average retail product manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$109,829	$53
   2	Massachusetts	$97,704	$47
   3	Washington	$94,778	$46
   4	Texas	$84,236	$41
   5	New Jersey	$82,803	$40
   6	Nevada	$82,236	$40
   7	Delaware	$80,793	$39
   8	Pennsylvania	$80,081	$39
   9	New York	$79,997	$38
   10	Maryland	$73,939	$36
   11	Illinois	$72,500	$35
   12	Virginia	$72,080	$35
   13	New Hampshire	$71,830	$35
   14	Utah	$71,679	$34
   15	Michigan	$68,180	$33
   16	North Carolina	$68,044	$33
   17	Louisiana	$66,985	$32
   18	Ohio	$66,940	$32
   19	Georgia	$64,694	$31
   20	South Carolina	$62,743	$30

   Average retail product manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$127,958	$61.52	81
   2	Expedia Group	$113,024	$54.34	92
   3	Citi	$112,966	$54.31	31
   4	Wachovia Securities	$112,809	$54.24
   5	Levi Strauss & Co.	$112,578	$54.12	23
   6	Deloitte	$95,238	$45.79	1,205
   7	Amazon	$92,724	$44.58	738
   8	Oracle	$91,098	$43.80	2,846
   9	Sony Electronics	$90,915	$43.71	11
   10	PlayStation	$84,759	$40.75	11
   11	Yale University	$81,524	$39.19	1
   12	Popular	$81,275	$39.07	2
   13	ITW Evercoat	$81,185	$39.03
   14	Advantage Solutions	$79,310	$38.13	1,268
   15	Kohler Co.	$78,948	$37.96	16
   16	Zions Ban	$78,249	$37.62
   17	California Bank of Commerce	$77,180	$37.11
   18	Club Demonstration Services	$75,796	$36.44
   19	Matrix Service Company	$75,788	$36.44
   20	Tompkins Insurance	$74,765	$35.94

4. Writing a retail product manager job description

   A retail product manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a retail product manager job description:

   Retail product manager job description example

   As a Retail Warehouse Associate, you'll be part of an energetic and efficient team dedicated to delivering tech products from the store's warehouse to our customers when, where and how they need it. Together, we'll retrieve and ship products, restock shelves and take inventory to ensure a great shopping experience. When the situation calls for it, you'll also directly assist customers and collaborate with other employees on the salesfloor.
   What you'll do
   Unload trucks and record store inventory Prepare products to be shipped to other stores and costumers' homes Stock shelves and organize merchandise displays to help customers see what's possible and quickly purchase products Follow established safety guidelines while operating store equipment Replenish products daily to ensure they're fully stocked on the sales floor Ensure products are properly secured to reduce loss and eliminate hazards Process online orders and assist other employees with store pickup orders
   Basic Qualifications
   Working and thriving in a fast-paced, team-oriented environment Working a flexible schedule that matches your availability (weekends, nights, holidays, etc.) Maneuvering up to 100 pounds with or without accommodation
   Why you'll love it here
   
   We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
   
   Our benefits include:
   Competitive pay Generous employee discount Financial savings and retirement resources Support for your physical and mental well-being
   About us
   
   As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.
   
   Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
   
   Additional Job Information
   
   Join our team!
   
   While you're busy delivering on our belief of making technology work for our customers, we're working to ensure you are rewarded for your passion, energy and commitment. Our pay for performance philosophy rewards results and offers you opportunities to grow in your career and increase your earning potential.
   
   Ready? Let's do this!
   
   If you are ready to make a difference in the lives of our customers and employees, click on the apply button below. The application will take about 15 minutes to complete and if you meet the requirements, you can expect to hear from us within 24-72 hours.
   
   Not ready to apply? Connect with us on LinkedIn, Facebook, or Twitter.
   
   Benefits
   
   Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

   Copy this example

   

5. Post your job

   To find the right retail product manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with retail product managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit retail product managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your retail product manager job on Zippia to find and recruit retail product manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting retail product managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new retail product manager

   Once you've found the retail product manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new retail product manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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