Post job

Retail product manager vs marketing account manager

The differences between retail product managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a marketing account manager. Additionally, a retail product manager has an average salary of $82,334, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Retail product manager vs marketing account manager overview

Retail Product ManagerMarketing Account Manager
Yearly salary$82,334$67,983
Hourly rate$39.58$32.68
Growth rate10%10%
Number of jobs190,770163,297
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Retail product manager vs marketing account manager salary

Retail product managers and marketing account managers have different pay scales, as shown below.

Retail Product ManagerMarketing Account Manager
Average salary$82,334$67,983
Salary rangeBetween $48,000 And $139,000Between $50,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyAppleAmerican Tower
Best paying industryRetailEnergy

Differences between retail product manager and marketing account manager education

There are a few differences between a retail product manager and a marketing account manager in terms of educational background:

Retail Product ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Retail product manager vs marketing account manager demographics

Here are the differences between retail product managers' and marketing account managers' demographics:

Retail Product ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 49.6% Female, 50.4%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between retail product manager and marketing account manager duties and responsibilities

Retail product manager example responsibilities.

  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Develop and implement PowerPoint and Webinar sales training for all products.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Coordinate with the QA team to develop test plans.
  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Retail product manager vs marketing account manager skills

Common retail product manager skills
  • Digital Marketing, 25%
  • Product Management, 14%
  • PowerPoint, 12%
  • Product Development, 7%
  • Product Lifecycle, 5%
  • POS, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

Browse executive management jobs