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Retail product manager vs product line manager

The differences between retail product managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a product line manager. Additionally, a product line manager has an average salary of $97,237, which is higher than the $82,334 average annual salary of a retail product manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a product line manager are product management, customer service, and PLM.

Retail product manager vs product line manager overview

Retail Product ManagerProduct Line Manager
Yearly salary$82,334$97,237
Hourly rate$39.58$46.75
Growth rate10%10%
Number of jobs190,770158,908
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Average age3939
Years of experience1010

Retail product manager vs product line manager salary

Retail product managers and product line managers have different pay scales, as shown below.

Retail Product ManagerProduct Line Manager
Average salary$82,334$97,237
Salary rangeBetween $48,000 And $139,000Between $52,000 And $178,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleON Semiconductor
Best paying industryRetailEnergy

Differences between retail product manager and product line manager education

There are a few differences between a retail product manager and a product line manager in terms of educational background:

Retail Product ManagerProduct Line Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Retail product manager vs product line manager demographics

Here are the differences between retail product managers' and product line managers' demographics:

Retail Product ManagerProduct Line Manager
Average age3939
Gender ratioMale, 49.6% Female, 50.4%Male, 78.8% Female, 21.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between retail product manager and product line manager duties and responsibilities

Retail product manager example responsibilities.

  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Develop and implement PowerPoint and Webinar sales training for all products.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Coordinate with the QA team to develop test plans.
  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Product line manager example responsibilities.

  • Lead Sr. VP staff to define a business partner program.
  • Hire 35 RN's as well to manage Alere business to support their CHF program.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Discuss various cloud base and on prem solution options to host the controller software.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Develop and implement the comprehensive GTM and marketing plans.
  • Show more

Retail product manager vs product line manager skills

Common retail product manager skills
  • Digital Marketing, 25%
  • Product Management, 14%
  • PowerPoint, 12%
  • Product Development, 7%
  • Product Lifecycle, 5%
  • POS, 4%
Common product line manager skills
  • Product Management, 7%
  • Customer Service, 6%
  • PLM, 5%
  • Project Management, 5%
  • Market Research, 4%
  • Market Trends, 4%

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