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Retail product manager vs senior product marketing manager

The differences between retail product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $82,334 average annual salary of a retail product manager.

The top three skills for a retail product manager include digital marketing, product management and powerpoint. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Retail product manager vs senior product marketing manager overview

Retail Product ManagerSenior Product Marketing Manager
Yearly salary$82,334$128,471
Hourly rate$39.58$61.76
Growth rate10%10%
Number of jobs190,770168,205
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Average age3939
Years of experience1010

Retail product manager vs senior product marketing manager salary

Retail product managers and senior product marketing managers have different pay scales, as shown below.

Retail Product ManagerSenior Product Marketing Manager
Average salary$82,334$128,471
Salary rangeBetween $48,000 And $139,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleRoku
Best paying industryRetailTechnology

Differences between retail product manager and senior product marketing manager education

There are a few differences between a retail product manager and a senior product marketing manager in terms of educational background:

Retail Product ManagerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Retail product manager vs senior product marketing manager demographics

Here are the differences between retail product managers' and senior product marketing managers' demographics:

Retail Product ManagerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 49.6% Female, 50.4%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between retail product manager and senior product marketing manager duties and responsibilities

Retail product manager example responsibilities.

  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Develop and implement PowerPoint and Webinar sales training for all products.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Coordinate with the QA team to develop test plans.
  • Hire and task several industry experts to define customer requirements; manage collection and prioritization of customer requirements and overall VOC.

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Retail product manager vs senior product marketing manager skills

Common retail product manager skills
  • Digital Marketing, 25%
  • Product Management, 14%
  • PowerPoint, 12%
  • Product Development, 7%
  • Product Lifecycle, 5%
  • POS, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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