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Become A Retail Representative

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Working As A Retail Representative

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $80,356

    Average Salary

What Does A Retail Representative Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become A Retail Representative

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Retail Representative Jobs

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Retail Representative Career Paths

Retail Representative
Delivery Driver Service Technician General Manager
Area Manager
7 Yearsyrs
Field Representative Specialist Operation Supervisor
Assistant General Manager
5 Yearsyrs
Field Representative Territory Manager Product Manager
Brand Manager
5 Yearsyrs
Retail Sales Representative Account Executive
Business Development Manager
9 Yearsyrs
Account Manager Sales Manager
Director Of Sales
10 Yearsyrs
Territory Manager Regional Sales Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Retail Supervisor Operations Manager General Manager
District Manager
7 Yearsyrs
Retail Merchandiser Delivery Driver Sales Consultant
District Sales Manager
7 Yearsyrs
Reset Merchandiser Retail Merchandiser Retail Sales Representative
Market Manager
7 Yearsyrs
Reset Merchandiser Merchandiser
Merchandising Manager
5 Yearsyrs
Account Representative Sales Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Territory Manager Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Retail Sales Merchandiser Sales/Marketing Account Manager
Relationship Manager
6 Yearsyrs
Account Representative Specialist Account Manager
Sales Account Manager
6 Yearsyrs
Delivery Driver Sales Consultant Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Account Manager Account Executive
Sales Manager
5 Yearsyrs
Retail Sales Merchandiser Retail Merchandiser
Sales/Marketing
5 Yearsyrs
Retail Sales Representative Account Manager
Senior Account Manager
7 Yearsyrs
Retail Supervisor Retail Operation Manager General Manager
Territory Manager
7 Yearsyrs
Retail Merchandiser Sales/Marketing Sales Manager
Territory Sales Manager
7 Yearsyrs
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Do you work as a Retail Representative?

Retail Representative Demographics

Gender

Female

56.2%

Male

42.0%

Unknown

1.8%
Ethnicity

White

63.4%

Hispanic or Latino

14.8%

Black or African American

11.2%

Asian

7.3%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

67.2%

Chinese

4.7%

Portuguese

3.1%

German

3.1%

French

3.1%

Tagalog

3.1%

Mandarin

3.1%

Vietnamese

1.6%

Japanese

1.6%

Braille

1.6%

Hindi

1.6%

Cantonese

1.6%

Korean

1.6%

Arabic

1.6%

Italian

1.6%
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Retail Representative Education

Schools

University of Phoenix

13.1%

Liberty University

7.7%

University of Central Florida

6.9%

Grand Valley State University

5.4%

University of Missouri - Saint Louis

5.4%

Southern New Hampshire University

5.4%

Western Michigan University

5.4%

Grand Canyon University

5.4%

Michigan State University

4.6%

Saginaw Valley State University

4.6%

Strayer University

4.6%

Community College of Rhode Island

4.6%

Arizona State University

3.8%

University of Memphis

3.8%

Northeastern University

3.8%

Ashford University

3.1%

Temple University

3.1%

University of Northern Iowa

3.1%

Pennsylvania State University

3.1%

Rhode Island College

3.1%
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Majors

Business

34.0%

Marketing

7.9%

Criminal Justice

5.5%

General Studies

5.4%

Psychology

4.2%

Management

3.9%

Health Care Administration

3.9%

Communication

3.6%

Computer Science

3.4%

Accounting

3.4%

Sociology

3.1%

Nursing

2.8%

Liberal Arts

2.8%

Medical Assisting Services

2.7%

Education

2.4%

Graphic Design

2.4%

Information Technology

2.2%

Computer Information Systems

2.2%

English

2.1%

Political Science

2.1%
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Degrees

Bachelors

37.1%

Other

34.6%

Associate

14.2%

Masters

7.2%

Certificate

4.3%

Diploma

1.7%

License

0.8%

Doctorate

0.2%
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How Would You Rate The Salary Of a Retail Representative?

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Top Skills for A Retail Representative

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  1. Customer Service
  2. New Merchandise
  3. Store Shelves
You can check out examples of real life uses of top skills on resumes here:
  • Provide prompt resolution to customer inquiries by providing appropriate and accurate information, using the highest quality customer service standards.
  • Implemented new merchandise displays and maintained existing displays.
  • Cultivate a professional working relationship with store management, associates and other merchandising companies to effectively meet company and client objectives.
  • Communicated with store personnel, upper level management and other retail representatives
  • Train Associates in different retail stores like Best Buy on New Electronic products coming out or that have already been released.

How Would You Rate Working As a Retail Representative?

Are you working as a Retail Representative? Help us rate Retail Representative as a Career.

Top Retail Representative Employers

Jobs From Top Retail Representative Employers

Retail Representative Videos

A Look Inside: Retail Careers | AT&T

A Day in the Life of a Sales Rep

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