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Become A Retail Representative

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Working As A Retail Representative

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $83,158

    Average Salary

What Does A Retail Representative Do At Crossmark

* Schedules tasks on weekly basis to meet execution objectives
* Executes retail merchandising tasks as scheduled
* Performs stores/tasks in efficient/cost effective manner
* Accurately reports all completed retail tasks via the appropriate designated systems on the day the work is performed.
* Communicates effectively with store personnel regarding tasks, sales activities, promotions, and client/sales plan objectives
* Completes required training and certification programs.
* Engage every work day with CROSSMARK’S communication tools for the purpose of accurately planning, reporting, and reviewing work.
* Ability to implement retail schematics and merchandising materials as assigned.
* Flexibility to participate in team scheduled tasks and clients work-withs.
* Dedicated to providing excellent customer service and to develop a professional working relationship with store management, associates and other merchandising companies to effectively meet company and client objectives.
* Insures proper maintenance on all company equipment.
* Follows company policies, procedures, and position responsibilities.
* This role is not expected to exceed more than 24 hours per week, although the company does maintain the discretion to change the role based on the needs of the business and/or the client

What Does A Retail Representative Do At GGP

* Proactively identify, develop relationships with, and guide 1) promising E-retailers; 2) emerging U
* S. brands; 3) retailers/franchises with a national scope; and 4) wholesalers in opening retail stores in select GGP malls.
* Develop new business via telephone, cold calling, canvassing, trade publications and mass communication such as email and social media.
* Educate and inform prospective retailers about the benefits of operating a retail store within GGP.
* Provide critical research, information and insights on the retail industry.
* Conduct feasibility assessment of emerging brands, startups and new concepts.
* Guide viable new retailers through a strategic planning process to achieve a successful store opening –business planning, market strategy, mall location analysis, operational guidance, etc… Expose them to all possible resources to assist
* with their in-mall store strategy.
* Develop clear and effective written proposals/quotations for current and prospective customers.
* Manage deals through all stages from cold-calling, lease negotiation, visual requirements, legal documentation and store opening.
* Be the subject matter expert on e-commerce, emerging retail brands, and pop-up retail.
* Provide guidance to upper management, local leasing representatives and center management teams.
* Oversee and monitor monthly and year to date progress, troubleshoot, identify problems, and work to develop solutions.
* Analyze and clearly communicate income variances to budget, goal and prior year regarding accounts and personal productivity.
* Communicate effectively and persuasively with prospective tenants.
* Communicate effectively to local, regional and corporate employees of various levels.
* Cultivate and maintain strong and positive and professional relationships, internally and externally, at all times.
* Ensure all reports and databases are maintained and submitted by due dates.
* Make recommendations for improvements or develop new processes and methods of communications.
* Ensures that all visual merchandising requirements and standards are met for all national, regional, and local deals.
* Clear understanding of merchandising, consumer needs and trends.
* Develop strategic business plans.
* Ensure that GGP standards/best practices are in place.
* Attend appropriate ICSC and GGP seminars, conventions, trainings, and meetings.
* Other duties as assigned

What Does A Retail Representative Do At Crossmark


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How To Become A Retail Representative

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.


Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.


Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.


Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Retail Representative jobs

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Retail Representative Career Paths

Retail Representative
Retail Supervisor Operations Manager General Manager
Account Manager
5 Yearsyrs
Delivery Driver Operations Manager General Manager
Area Manager
7 Yearsyrs
Retail Sales Merchandiser Retail Supervisor General Manager
Area Supervisor
5 Yearsyrs
Retail Sales Merchandiser Sales/Marketing Event Coordinator
Assistant General Manager
5 Yearsyrs
Retail Sales Representative Account Executive
Business Development Manager
9 Yearsyrs
Delivery Driver Service Technician Operations Manager
Business Manager
7 Yearsyrs
Account Manager Sales Manager
Director Of Sales
10 Yearsyrs
Territory Manager Sales Manager General Manager
District Manager
7 Yearsyrs
Retail Merchandiser Retail Sales Merchandiser Sales/Marketing
District Sales Manager
7 Yearsyrs
Territory Manager Account Manager Sales Manager
General Sales Manager
8 Yearsyrs
Reset Merchandiser Merchandiser Sales Manager
Market Manager
7 Yearsyrs
Reset Merchandiser Retail Merchandiser Merchandising Specialist
Merchandising Manager
5 Yearsyrs
Sales Manager General Manager Account Manager
National Account Manager
8 Yearsyrs
Account Representative Territory Manager Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Retail Merchandiser Sales/Marketing
Sales Manager
5 Yearsyrs
Account Manager Account Executive
Senior Account Executive
6 Yearsyrs
Retail Sales Representative Account Manager
Senior Account Manager
7 Yearsyrs
Sales Manager Office Manager Sales Consultant
Senior Sales Representative
5 Yearsyrs
Retail Supervisor General Manager Account Executive
Territory Manager
7 Yearsyrs
Account Representative Sales Consultant Sales Manager
Territory Sales Manager
7 Yearsyrs
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Retail Representative Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Chinese

  • Portuguese

  • German

  • French

  • Mandarin

  • Tagalog

  • Vietnamese

  • Braille

  • Japanese

  • Hindi

  • Cantonese

  • Russian

  • Korean

  • Arabic

  • Italian

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Retail Representative

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Retail Representative Education

Retail Representative

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Top Skills for A Retail Representative


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Top Retail Representative Skills

  1. Outstanding Customer Service
  2. Merchandise Displays
  3. Store Management
You can check out examples of real life uses of top skills on resumes here:
  • Received numerous awards for Outstanding Customer Service.
  • Implemented new merchandise displays and maintained existing displays.
  • Communicate with store management regarding assigned tasks/sales promotions and client objectives.
  • Communicated effectively with store personnel regarding tasks, sales activities, promotions, and client sales plan objectives.
  • Managed my assigned territory to consistently exceed all standards for merchandising and productivity, while frequently traveling to mentor new hires.

Top Retail Representative Employers

Retail Representative Videos

A Look Inside: Retail Careers | AT&T

A Day in the Life of a Sales Rep