Retail representative demographics and statistics in the US
Retail representative demographics research summary. Zippia estimates retail representative demographics and statistics in the United States by using a database of 30 million profiles. Our retail representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail representatives after extensive research and analysis:
- There are over 5,710 retail representatives currently employed in the United States.
- 56.4% of all retail representatives are women, while 43.6% are men.
- The average retail representative age is 40 years old.
- The most common ethnicity of retail representatives is White (58.1%), followed by Hispanic or Latino (18.5%), Black or African American (10.7%) and Asian (6.8%).
- In 2022, women earned 97% of what men earned.
- 7% of all retail representatives are LGBT.
- Retail representatives are 59% more likely to work at private companies in comparison to public companies.
On this page
Retail representative demographics by:
Retail representative gender statistics
56.4% of retail representatives are women and 43.6% of retail representatives are men.
- Female, 56.4%
- Male, 43.6%
Retail representative gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
Retail representative gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$32,639
Female income
$31,621
Retail representative gender ratio over time
This data breaks down the percentage of men and women in retail representative positions over time. Currently, 56.4% of retail representatives are female.
Retail representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.48% | 59.52% |
| 2011 | 40.17% | 59.83% |
| 2012 | 40.86% | 59.14% |
| 2013 | 40.87% | 59.13% |
| 2014 | 39.96% | 60.04% |
| 2015 | 40.83% | 59.17% |
| 2016 | 41.42% | 58.58% |
| 2017 | 41.73% | 58.27% |
| 2018 | 42.26% | 57.74% |
| 2019 | 41.39% | 58.61% |
| 2020 | 42.79% | 57.21% |
| 2021 | 43.61% | 56.39% |
Retail representative related jobs gender ratio
We compared retail representatives with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Retail Representative | 44% | 56% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Retail representative demographics by race
The most common ethnicity among retail representatives is White, which makes up 58.1% of all retail representatives. Comparatively, 18.5% of retail representatives are Hispanic or Latino and 10.7% of retail representatives are Black or African American.
- White, 58.1%
- Hispanic or Latino, 18.5%
- Black or African American, 10.7%
- Asian, 6.8%
- Unknown, 5.4%
- American Indian and Alaska Native, 0.5%
Retail representative race
| Retail representative race | Percentages |
|---|---|
| White | 58.1% |
| Hispanic or Latino | 18.5% |
| Black or African American | 10.7% |
| Asian | 6.8% |
| Unknown | 5.4% |
| American Indian and Alaska Native | 0.5% |
Retail representative race and ethnicity over time
See how retail representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Retail representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 66.28% | 11.05% | 5.48% | 14.09% |
| 2011 | 64.51% | 12.07% | 5.65% | 14.78% |
| 2012 | 64.22% | 11.58% | 5.80% | 15.23% |
| 2013 | 63.23% | 12.09% | 5.85% | 15.58% |
| 2014 | 63.18% | 11.70% | 6.29% | 15.68% |
| 2015 | 62.64% | 11.74% | 6.06% | 16.32% |
| 2016 | 62.44% | 11.41% | 6.05% | 16.61% |
| 2017 | 61.96% | 10.97% | 6.48% | 16.94% |
| 2018 | 62.07% | 10.73% | 6.16% | 17.45% |
| 2019 | 62.05% | 10.69% | 6.23% | 17.33% |
| 2020 | 59.54% | 10.68% | 6.60% | 17.72% |
| 2021 | 58.05% | 10.65% | 6.76% | 18.52% |
Retail representative wage gap by race
According to our data, white retail representatives have the highest average salary compared to other ethnicities. Unknown retail representatives have the lowest average salary at $32,368.
| Ethnicity | Salary |
|---|---|
| Unknown | $32,368 |
| White | $32,888 |
| Black or African American | $32,412 |
| Asian | $32,765 |
| Hispanic or Latino | $32,764 |
Average retail representative age
See how the average age of retail representatives varies based on ethnicity and gender.
Male
Female
Retail representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Retail representative age breakdown
The average age of retail representatives is 40+ years years old, representing 49% of the retail representative population.
Retail representative age breakdown
| Retail Representative Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Retail representative educational attainment
The most common degree for retail representatives is bachelor's degree, with 44% of retail representatives earning that degree. The second and third most common degree levels are associate degree degree at 22% and associate degree degree at 21%.
- Bachelor's, 44%
- Associate, 22%
- High School Diploma, 21%
- Diploma, 6%
- Other Degrees, 7%
Retail representatives by degree level
| Retail representative degree | Percentages |
|---|---|
| Bachelor's | 44% |
| Associate | 22% |
| High School Diploma | 21% |
| Diploma | 6% |
| Other Degrees | 7% |
Retail representative jobs you might like
Retail representative wage gap by degree level
According to the data, retail representatives with a Master's degree earn more than those without, at $34,152 annually. With a Bachelor's degree, retail representatives earn a median annual income of $33,974 compared to $32,096 for retail representatives with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $34,152 |
| High School Diploma or Less | $31,592 |
| Bachelor's Degree | $33,974 |
| Some College/ Associate Degree | $32,096 |
Retail representative employment statistics
Most retail representatives work for a private in the retail industry.
Company size where retail representatives work
Below, you can see the size of companies where retail representatives work.
Retail representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 34% |
Retail representative jobs by company type
Employees with the retail representative job title have their preferences when it comes to working for a company. For instance, most retail representatives prefer to work at private companies over public companies.
Retail representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 38% |
| Private | 59% |
| Government | 1% |
Retail representative jobs by industry
The most common industries for retail representatives are retail, manufacturing and hospitality.
Retail representative industry statistics
| Industry | Percentages |
|---|---|
| Retail | 24% |
| Fortune 500 | 16% |
| Manufacturing | 11% |
| Hospitality | 8% |
| Professional | 8% |
| Telecommunication | 4% |
| Finance | 4% |
| Technology | 4% |
| Non Profits | 3% |
| Media | 2% |
| Construction | 2% |
| Health Care | 2% |
| Energy | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Retail representative turnover and employment statistics
Retail representative unemployment rate over time
The unemployment rate for retail representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Retail representative unemployment rate by year
| Year | Retail representative unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average retail representative tenure
The average retail representative stays at their job for 1-2 years, based on the 3,498 retail representatives resumes in Zippia's database.
Retail representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 33% |
| 3-4 years | 13% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 6% |
Retail representative LGBT ratio compared to similar jobs
Review the percent of retail representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Counter Associate | 3.66% | 394,083 |
| Parts Puller | 3.76% | 22,952 |
| Cashier/Dishwasher | 5.05% | 122,739 |
| Retail Representative | 7.10% | - |
Similar retail representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Counter Associate | 3.66% | 394,083 |
| Parts Puller | 3.76% | 22,952 |
| Cashier/Dishwasher | 5.05% | 122,739 |
Foreign languages spoken by retail representatives
The most common foreign language among retail representatives is Spanish at 68.1%. The second-most popular foreign language spoken is French at 6.6% and Chinese is the third-most popular at 3.3%.
- Spanish, 68.1%
- French, 6.6%
- Chinese, 3.3%
- Arabic, 3.3%
- Portuguese, 2.2%
- Other, 16.5%
Retail representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 68.1% |
| French | 6.6% |
| Chinese | 3.3% |
| Arabic | 3.3% |
| Portuguese | 2.2% |
| Other | 16.5% |
