Retail sales lead demographics and statistics in the US
Retail sales lead demographics research summary. Zippia estimates retail sales lead demographics and statistics in the United States by using a database of 30 million profiles. Our retail sales lead estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail sales leads after extensive research and analysis:
- There are over 2,297,272 retail sales leads currently employed in the United States.
- 53.6% of all retail sales leads are women, while 46.4% are men.
- The average retail sales lead age is 42 years old.
- The most common ethnicity of retail sales leads is White (61.4%), followed by Hispanic or Latino (18.0%), Black or African American (8.5%) and Asian (6.8%).
- Retail sales leads are most in-demand in Columbus, OH.
- The professional industry is the highest-paying for retail sales leads.
- Bellevue, NE pays an annual average wage of $54,376, the highest in the US.
- In 2022, women retail sales leads earned 92% of what men earned.
- 9% of all retail sales leads are LGBT.
- Wisconsin is the best state for retail sales leads to live.
- Retail sales leads are 57% more likely to work at private companies in comparison to public companies.
On this page
Retail sales lead demographics by:
Retail sales lead gender statistics
53.6% of retail sales leads are women and 46.4% of retail sales leads are men.
- Female, 53.6%
- Male, 46.4%
Retail sales lead gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
Retail sales lead gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$45,475
Female income
$41,924
Retail sales lead gender ratio over time
This data breaks down the percentage of men and women in retail sales lead positions over time. Currently, 53.6% of retail sales leads are female.
Retail sales lead gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 46.56% | 53.44% |
| 2011 | 46.69% | 53.31% |
| 2012 | 46.13% | 53.87% |
| 2013 | 45.83% | 54.17% |
| 2014 | 45.70% | 54.30% |
| 2015 | 46.46% | 53.54% |
| 2016 | 45.97% | 54.03% |
| 2017 | 45.58% | 54.42% |
| 2018 | 45.10% | 54.90% |
| 2019 | 44.58% | 55.42% |
| 2020 | 45.44% | 54.56% |
| 2021 | 46.41% | 53.59% |
Retail sales lead related jobs gender ratio
We compared retail sales leads with similar job titles to see how gender ratios vary. As you can see, service/parts director and assistant golf professional have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetic Counter Manager | 8% | 92% |
| Category Supervisor | 9% | 91% |
| Softlines Supervisor | 9% | 91% |
| Retail Sales Lead | 46% | 54% |
| Lumber Sales Supervisor | 92% | 8% |
| Assistant Golf Professional | 93% | 7% |
| Service/Parts Director | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Retail sales lead demographics by race
The most common ethnicity among retail sales leads is White, which makes up 61.4% of all retail sales leads. Comparatively, 18.0% of retail sales leads are Hispanic or Latino and 8.5% of retail sales leads are Black or African American.
- White, 61.4%
- Hispanic or Latino, 18.0%
- Black or African American, 8.5%
- Asian, 6.8%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.7%
Retail sales lead race
| Retail sales lead race | Percentages |
|---|---|
| White | 61.4% |
| Hispanic or Latino | 18.0% |
| Black or African American | 8.5% |
| Asian | 6.8% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.7% |
Retail sales lead race and ethnicity over time
See how retail sales lead racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Retail sales lead race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 68.17% | 8.49% | 5.88% | 15.36% |
| 2011 | 67.98% | 8.38% | 6.05% | 15.25% |
| 2012 | 67.35% | 8.52% | 6.05% | 15.42% |
| 2013 | 66.95% | 8.74% | 6.21% | 15.49% |
| 2014 | 66.22% | 8.90% | 6.03% | 16.46% |
| 2015 | 66.16% | 8.50% | 6.32% | 16.57% |
| 2016 | 65.91% | 8.56% | 6.17% | 16.74% |
| 2017 | 64.91% | 8.69% | 6.31% | 17.12% |
| 2018 | 65.14% | 8.50% | 6.32% | 17.15% |
| 2019 | 65.19% | 8.42% | 6.43% | 17.17% |
| 2020 | 62.73% | 8.19% | 6.34% | 17.64% |
| 2021 | 61.44% | 8.49% | 6.79% | 17.97% |
Retail sales lead wage gap by race
According to our data, white retail sales leads have the highest average salary compared to other ethnicities. Black or african american retail sales leads have the lowest average salary at $44,336.
| Ethnicity | Salary |
|---|---|
| Unknown | $45,709 |
| White | $46,173 |
| Black or African American | $44,336 |
| Asian | $45,376 |
| Hispanic or Latino | $45,806 |
Average retail sales lead age
See how the average age of retail sales leads varies based on ethnicity and gender.
Male
Female
Retail sales lead age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 39 | 41.5 |
| Unknown | 38 | 39 |
| Asian | 43 | 41 |
| Hispanic or Latino | 36 | 37 |
| White | 43 | 43 |
| American Indian and Alaska Native | 39.5 | 43 |
Retail sales lead age breakdown
The average age of retail sales leads is 40+ years years old, representing 56% of the retail sales lead population.
Retail sales lead age breakdown
| Retail Sales Lead Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 27% |
| 20-30 years | 16% |
Retail sales lead educational attainment
The most common degree for retail sales leads is bachelor's degree, with 42% of retail sales leads earning that degree. The second and third most common degree levels are high school diploma degree at 26% and high school diploma degree at 19%.
- Bachelor's, 42%
- High School Diploma, 26%
- Associate, 19%
- Diploma, 6%
- Other Degrees, 7%
Retail sales leads by degree level
| Retail sales lead degree | Percentages |
|---|---|
| Bachelor's | 42% |
| High School Diploma | 26% |
| Associate | 19% |
| Diploma | 6% |
| Other Degrees | 7% |
Retail sales lead jobs you might like
Retail sales lead wage gap by degree level
According to the data, retail sales leads with a Master's degree earn more than those without, at $52,017 annually. With a Bachelor's degree, retail sales leads earn a median annual income of $47,354 compared to $41,241 for retail sales leads with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $52,017 |
| High School Diploma or Less | $39,861 |
| Bachelor's Degree | $47,354 |
| Some College/ Associate Degree | $41,241 |
Retail sales lead employment statistics
Most retail sales leads work for a private in the retail industry.
Company size where retail sales leads work
Below, you can see the size of companies where retail sales leads work.
Retail sales lead jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 6% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 3% |
| 1,000 - 10,000 employees | 37% |
| > 10,000 employees | 39% |
Retail sales lead jobs by company type
Employees with the retail sales lead job title have their preferences when it comes to working for a company. For instance, most retail sales leads prefer to work at private companies over public companies.
Retail sales lead jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 42% |
| Private | 57% |
| Government | 0% |
Retail sales lead jobs by industry
The most common industries for retail sales leads are retail, manufacturing and telecommunication.
Retail sales lead industry statistics
| Industry | Percentages |
|---|---|
| Retail | 51% |
| Fortune 500 | 14% |
| Manufacturing | 6% |
| Telecommunication | 5% |
| Hospitality | 4% |
| Professional | 3% |
| Technology | 3% |
| Media | 2% |
| Health Care | 2% |
| Non Profits | 2% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Finance | 1% |
| Real Estate | 1% |
Retail sales lead turnover and employment statistics
Retail sales lead unemployment rate over time
The unemployment rate for retail sales leads between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Retail sales lead unemployment rate by year
| Year | Retail sales lead unemployment rate |
|---|---|
| 2010 | 6.45% |
| 2011 | 5.96% |
| 2012 | 5.46% |
| 2013 | 4.50% |
| 2014 | 3.77% |
| 2015 | 3.25% |
| 2016 | 2.89% |
| 2017 | 2.61% |
| 2018 | 2.61% |
| 2019 | 2.31% |
| 2020 | 3.91% |
| 2021 | 4.44% |
Average retail sales lead tenure
The average retail sales lead stays at their job for 1-2 years, based on the 19,590 retail sales leads resumes in Zippia's database.
Retail sales lead tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 35% |
| 3-4 years | 12% |
| 5-7 years | 10% |
| 8-10 years | 4% |
| 11+ years | 6% |
Retail sales lead LGBT ratio compared to similar jobs
Review the percent of retail sales leads that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Sales Associate Sporting Goods | 7.09% | 208,081 |
| Senior Sales Coordinator | 7.23% | 34,579 |
| Finance Service Specialist | 7.29% | 131,509 |
| Front Counter Attendant | 8.34% | 93,837 |
| Retail Sales Lead | 9.10% | - |
| Travel Agent | 12.49% | 34,166 |
Similar retail sales lead jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Sales Associate Sporting Goods | 7.09% | 208,081 |
| Senior Sales Coordinator | 7.23% | 34,579 |
| Finance Service Specialist | 7.29% | 131,509 |
| Front Counter Attendant | 8.34% | 93,837 |
| Travel Agent | 12.49% | 34,166 |
Foreign languages spoken by retail sales leads
The most common foreign language among retail sales leads is Spanish at 66.9%. The second-most popular foreign language spoken is French at 7.2% and Italian is the third-most popular at 3.7%.
- Spanish, 66.9%
- French, 7.2%
- Italian, 3.7%
- Arabic, 2.9%
- Portuguese, 2.6%
- Other, 16.7%
Retail sales lead languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 66.9% |
| French | 7.2% |
| Italian | 3.7% |
| Arabic | 2.9% |
| Portuguese | 2.6% |
| Other | 16.7% |
