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Retail sales lead vs retail sales manager

The differences between retail sales leads and retail sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a retail sales lead, becoming a retail sales manager takes usually requires 6-8 years. Additionally, a retail sales manager has an average salary of $48,678, which is higher than the $40,781 average annual salary of a retail sales lead.

The top three skills for a retail sales lead include math, sales floor and retail sales. The most important skills for a retail sales manager are retail sales, store operations, and store sales.

Retail sales lead vs retail sales manager overview

Retail Sales LeadRetail Sales Manager
Yearly salary$40,781$48,678
Hourly rate$19.61$23.40
Growth rate-5%
Number of jobs442,994353,765
Job satisfaction--
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 61%
Average age4346
Years of experience68

What does a retail sales lead do?

Retail sales leads are responsible for the recruitment and training of new sales team members, assisting the management in selling products, and creating sales reports. Some duties and responsibilities of a retail sales lead include customer services such as answering inquiries and complaints, providing assistance and product information, suggesting items and opinions. Such experiences are an advantage for them to be promoted if they perform their tasks effectively and efficiently.

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

Retail sales lead vs retail sales manager salary

Retail sales leads and retail sales managers have different pay scales, as shown below.

Retail Sales LeadRetail Sales Manager
Average salary$40,781$48,678
Salary rangeBetween $27,000 And $59,000Between $35,000 And $66,000
Highest paying CityBellevue, NEReno, NV
Highest paying stateRhode IslandPennsylvania
Best paying companyMicrosoftTalbots
Best paying industryProfessionalManufacturing

Differences between retail sales lead and retail sales manager education

There are a few differences between a retail sales lead and a retail sales manager in terms of educational background:

Retail Sales LeadRetail Sales Manager
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 61%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Southern California

Retail sales lead vs retail sales manager demographics

Here are the differences between retail sales leads' and retail sales managers' demographics:

Retail Sales LeadRetail Sales Manager
Average age4346
Gender ratioMale, 46.4% Female, 53.6%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 8.5% Unknown, 4.6% Hispanic or Latino, 18.0% Asian, 6.8% White, 61.4% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage9%7%

Differences between retail sales lead and retail sales manager duties and responsibilities

Retail sales lead example responsibilities.

  • Support payroll, company administration, managing of multiple location including schedules and projects.
  • Manage reports for data analysis including monetary reconciliation, payroll, and client tracking.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Train new employees to operate POS systems, activation programs, and communicate with customer service via phone or online methods.
  • Sanitize pet washes, clean store, take stock of pet supply items.
  • Create and execute numerous projects using PowerPoint to help develop a staff phone directory.
  • Show more

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Retail sales lead vs retail sales manager skills

Common retail sales lead skills
  • Math, 13%
  • Sales Floor, 11%
  • Retail Sales, 11%
  • Cash Handling, 8%
  • Product Knowledge, 7%
  • Customer Service, 6%
Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%