What does a retail sales lead do?

Retail sales leads are responsible for the recruitment and training of new sales team members, assisting the management in selling products, and creating sales reports. Some duties and responsibilities of a retail sales lead include customer services such as answering inquiries and complaints, providing assistance and product information, suggesting items and opinions. Such experiences are an advantage for them to be promoted if they perform their tasks effectively and efficiently.
Retail sales lead responsibilities
Here are examples of responsibilities from real retail sales lead resumes:
- Support payroll, company administration, managing of multiple location including schedules and projects.
- Manage reports for data analysis including monetary reconciliation, payroll, and client tracking.
- Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
- Train new employees to operate POS systems, activation programs, and communicate with customer service via phone or online methods.
- Sanitize pet washes, clean store, take stock of pet supply items.
- Create and execute numerous projects using PowerPoint to help develop a staff phone directory.
- Key customers sales into the POS register, customer returns, audits for the cash register on a daily basis.
- Advise pet parents on which companion are best for their lifestyle/personality and guide them in the setup/care of their new companion.
- Organize product displays to optimize profitability and maintain cleanliness.
- Develop strategic proposals using PowerPoint to address client marketing and advertising goals.
- Maintain inventory distribution, coordinating accurate pricing of merchandise and weekly sale information, promoting organization and proper floor management.
- Utilize proactive persuasive/retention skills to turn requests for disconnection or downgrade into sales and save opportunities by identifying customer needs.
- Contribute to the development of the store's Facebook page and support event planning.
- Create store page for Facebook and Instagram to bring in more customers, handle cash, and supervise other employees.
- Sell costumes, put together displays, try and get people to buy bracelets to raise money for spirit of children.
Retail sales lead skills and personality traits
We calculated that 13% of Retail Sales Leads are proficient in Math, Sales Floor, and Retail Sales. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Math skills.
We break down the percentage of Retail Sales Leads that have these skills listed on their resume here:
- Math, 13%
Created and led staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
- Sales Floor, 11%
Transported fruits and vegetables to sales floor, cleaned all areas of produce section, including stock area behind sales floor.
- Retail Sales, 11%
Opened/Closed store as manager-on-duty; relayed information from Retail Sales Manager.
- Cash Handling, 8%
Helped maintain/stock well-organized inventory Recognized for abilities in training, managing, and motivating staff, demonstrated positive responsibility for cash handling
- Product Knowledge, 7%
Developed strong relationships with clients by providing superior product knowledge and follow-through.
- Customer Service, 6%
Maintained relationships with customers -Merchandised new product according to company standards -Received two perfect customer service ratings by secret shoppers -Checked-in shipments
Most retail sales leads use their skills in "math," "sales floor," and "retail sales" to do their jobs. You can find more detail on essential retail sales lead responsibilities here:
Customer-service skills. The most essential soft skill for a retail sales lead to carry out their responsibilities is customer-service skills. This skill is important for the role because "retail sales workers must be responsive to the wants and needs of customers." Additionally, a retail sales lead resume shows how their duties depend on customer-service skills: "gained basic knowledge and skills in rendering customer service, maintained company resources, and developed sales techniques. "
Interpersonal skills. Another soft skill that's essential for fulfilling retail sales lead duties is interpersonal skills. The role rewards competence in this skill because "a friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people." According to a retail sales lead resume, here's how retail sales leads can utilize interpersonal skills in their job responsibilities: "created strong interpersonal, customer relations assisted upper management in training new employees. "
Math skills. This is an important skill for retail sales leads to perform their duties. For an example of how retail sales lead responsibilities depend on this skill, consider that "retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a retail sales lead: "conducted group/individual reading, math and science activities. ".
Selling skills. A big part of what retail sales leads do relies on "selling skills." You can see how essential it is to retail sales lead responsibilities because "retail sales workers must be persuasive when interacting with customers." Here's an example of how this skill is used from a resume that represents typical retail sales lead tasks: "drive both individual and team sales performance results by proactively implementing sales techniques and sharing with the team. "
The three companies that hire the most retail sales leads are:
- DICK'S Sporting Goods896 retail sales leads jobs
- Anderson Merchandisers365 retail sales leads jobs
- Hallmark Services Corporation109 retail sales leads jobs
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Retail sales lead vs. Assistant manager, sales
An assistant sales manager assists the sales manager in supervising the daily store operations. It is their responsibility to develop strategies to improve the store's profit, effectively resolve client's issues, and manage the recruitment of sales staff. They need to train and guide the sales staff to learn sales strategies to enhance their sales performance. Assistant sales managers must have strong management and leadership skills so they can do the duties of the sales managers in case of their absence. Candidates applying for the job should have excellent customer service skills and relevant experience in sales.
There are some key differences in the responsibilities of each position. For example, retail sales lead responsibilities require skills like "math," "cash handling," "basic math," and "punctuality." Meanwhile a typical assistant manager, sales has skills in areas such as "excellent interpersonal," "sales training," "store sales," and "payroll." This difference in skills reveals the differences in what each career does.
Assistant managers, sales tend to make the most money working in the manufacturing industry, where they earn an average salary of $36,707. In contrast, retail sales leads make the biggest average salary, $41,099, in the professional industry.assistant managers, sales tend to reach similar levels of education than retail sales leads. In fact, assistant managers, sales are 1.4% more likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Retail sales lead vs. Sales associate/manager
As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.
Each career also uses different skills, according to real retail sales lead resumes. While retail sales lead responsibilities can utilize skills like "math," "cash handling," "customer satisfaction," and "basic math," sales associate/managers use skills like "strong customer service," "payroll," "store sales," and "sales reports."
Sales associate/managers may earn a higher salary than retail sales leads, but sales associate/managers earn the most pay in the manufacturing industry with an average salary of $41,297. On the other hand, retail sales leads receive higher pay in the professional industry, where they earn an average salary of $41,099.In general, sales associate/managers achieve similar levels of education than retail sales leads. They're 0.8% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Retail sales lead vs. Lead retail consultant
A lead retail consultant spearheads consultation projects that aim to help clients optimize their daily retail operations. Their responsibilities entail conducting extensive market research and analyses, studying the target market and competitors, establishing objectives and guidelines, identifying the strengths and weaknesses of current procedures, and providing solutions against potential issues and concerns. Additionally, as a lead retail consultant, they have the duty to lead junior consultants in the joint effort to help clients achieve their short and long-term goals.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from retail sales lead resumes include skills like "math," "retail sales," "strong work ethic," and "work ethic," whereas a lead retail consultant is more likely to list skills in "dependability," "store sales," "operational policies," and "store opening. "
Lead retail consultants earn the best pay in the telecommunication industry, where they command an average salary of $44,241. Retail sales leads earn the highest pay from the professional industry, with an average salary of $41,099.When it comes to education, lead retail consultants tend to earn similar degree levels compared to retail sales leads. In fact, they're 0.6% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Retail sales lead vs. Sales supervisor
A sales supervisor is an individual who is responsible for the daily activities of sales representatives in promoting and selling a product by phone or email. He/She needs to track the weekly and monthly performances of his/her sales representatives. The minimum requirement of being a sales supervisor is a high school diploma. However, he/she is required to have two years of working experience. One of the skills required of a sales supervisor is to have the ability to multitask and time management.
Even though a few skill sets overlap between retail sales leads and sales supervisors, there are some differences that are important to note. For one, a retail sales lead might have more use for skills like "retail sales," "strong work ethic," "work ethic," and "retail environment." Meanwhile, some responsibilities of sales supervisors require skills like "sales training," "drive sales," "sales plan," and "store sales. "
In general, sales supervisors earn the most working in the manufacturing industry, with an average salary of $42,826. The highest-paying industry for a retail sales lead is the professional industry.sales supervisors reach similar levels of education compared to retail sales leads, in general. The difference is that they're 0.7% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.Types of retail sales lead
Updated January 8, 2025











