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Working As A Retail Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $51,000

    Average Salary

What Does A Retail Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Retail Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Retail Sales Manager Career Paths

Retail Sales Manager
Account Executive Sales Manager Store Manager
Store Director
7 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Personal Banker Sales Specialist District Sales Manager
Division Sales Manager
8 Yearsyrs
Personal Banker Sales Specialist Regional Sales Manager
Area Sales Director
10 Yearsyrs
Personal Banker Consultant Product Manager
Market Development Manager
8 Yearsyrs
Wireless Consultant Sales Specialist District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Wireless Consultant Consultant Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
Wireless Consultant Team Leader Operations Director
Vice President Of Sales & Operations
11 Yearsyrs
Specialist Senior Sales Representative District Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Specialist Senior Sales Representative Director Of Sales
Director Of Sales & Service
10 Yearsyrs
Specialist Sales Leader Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Loan Officer Senior Account Executive National Sales Manager
International Sales Manager
6 Yearsyrs
Loan Officer Senior Account Executive Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
Sales Person Sales Team Leader Inside Sales Manager
Outside Sales Manager
6 Yearsyrs
Consultant Store Manager Market Manager
Market Sales Manager
6 Yearsyrs
Sales/Marketing National Account Manager Channel Manager/Sales Manager
Channel Account Manager
7 Yearsyrs
Sales Person Sales Supervisor Inside Sales Manager
Regional Sales Manager, Mid Atlantic Region
9 Yearsyrs
Loan Officer Senior Sales Representative Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
Sales Person Business Developer Business Development Sales Manager
Consulting Sales Manager
5 Yearsyrs
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Average Length of Employment
Retail Supervisor 3.0 years
Sales Supervisor 2.9 years
Hourly Sales Staff 2.1 years
Sales Associate 1.6 years
Top Careers Before Retail Sales Manager
Manager 4.4%
Cashier 3.1%
Top Careers After Retail Sales Manager
Manager 4.5%
Owner 3.7%

Do you work as a Retail Sales Manager?

Average Yearly Salary
$51,000
Show Salaries
$37,000
Min 10%
$51,000
Median 50%
$51,000
Median 50%
$51,000
Median 50%
$51,000
Median 50%
$51,000
Median 50%
$51,000
Median 50%
$51,000
Median 50%
$71,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
3.9 years
How much does a Retail Sales Manager make at top companies?
The national average salary for a Retail Sales Manager in the United States is $51,964 per year or $25 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $72,000.

The largest raises come from changing jobs.

See what's out there.

Real Retail Sales Manager Salaries

Job Title Company Location Start Date Salary
Manager of Non-Retail Sales Workers Electrolux Home Products, Inc. Feb 23, 2010 $142,800
Southwest Retail Sales Manager Azteca Milling L.P. Nov 04, 2016 $136,344
Northeast Retail Sales Manager Azteca Milling L.P. Apr 05, 2016 $120,598
Retail Sales Manager-On-Premise Heineken USA, Inc. Dec 03, 2010 $86,445
Manager of Non-Retail Sales Worker Orinco Corp Dec 22, 2009 $85,000
Retail Sales Manager--Off-Premise Heineken USA Feb 13, 2008 $81,411
Retail Sales Manager-Off-Premise Heineken USA, Inc. Jan 29, 2010 $81,286
Retail Sales Manager Bank of America N.A. Sep 21, 2011 $76,794 -
$94,000
Travel Retail Manager for Sales Las Travel GERA LLC Sep 18, 2015 $67,000
Travel Retail Manager for Sales Las Travel GERA LLC Sep 16, 2015 $67,000
Travel Retail Manager for Sales Las Travel Gear LLC Sep 01, 2015 $67,000
Interior Design and Retail Sales Manager Thomas Retail Incorporated Jun 27, 2010 $60,000
Managers of Non-Retail Sales Workers Esperanza Healthcare Supply, LLC Dec 31, 2009 $57,893
Manager of Retailsales Workers Korin Japanese Trading Corp May 29, 2009 $54,933
Manager of Retail Sales AJ Traders Inc. Nov 08, 2010 $53,560
Retail Sales Manager ABH Corporation Oct 14, 2015 $52,000
Manager of Retail Sales Workers Alexandria Service Station, Inc. Jan 07, 2010 $51,445
Managers of Retail Sales Workers La Reata Musical Apr 06, 2010 $50,714
Manager of Retail Sales Workers Femme de Carriere Jan 23, 2009 $50,000
Managers of Retail Sales Workers Premium Petroleum Corp. DBA KK Food Mart Feb 17, 2010 $49,234
Manager of Retail Sales Workers S Mobil Dec 11, 2009 $49,045
Retail Sales Manager Jay Umiyama, Inc. Dec 08, 2010 $45,000
Manager of Retail Sales Workers Parkway Exxon Nov 13, 2007 $44,720
Manager of Retail Sales Maninder P.S. Lobona DBA 7-Eleven Jan 29, 2009 $44,077
Retail Sales Manager Ocean City Boardwalk, Inc. Apr 03, 2009 $44,075
Managers of Non-Retail Sales Workers Dani Collection, Inc. Apr 07, 2010 $43,827
Manager, Retail Sales Brother II Marathon Jan 15, 2008 $43,410
Retail Sales Manager SRI Ji Krupa, Inc. Apr 01, 2009 $43,000
Manager of Retail Sales Workers Herbs Party City Inc. May 01, 2008 $42,786

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Top Skills for A Retail Sales Manager

  1. Retail Store
  2. Customer Service
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Directed operational and administrative management of an employee group consisting of 15 sales representatives in a retail store location.
  • Organized group meetings for sales associates to increase their involvement and commitment to our business model and providing extraordinary customer service.
  • Extricated relevant data to accurately forecast and support daily sales goals which resulted in exceeding monthly quotas.
  • Directed quality of personnel to provide customer service and inventory control through personnel recruitment, development and termination.
  • Coordinated with corporate training resources to recruit, train and prepare new loan officers for entry onto the sales floor.

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Average Salary:

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Top 10 Best States for Retail Sales Managers

  1. New Jersey
  2. New Hampshire
  3. Arkansas
  4. New York
  5. West Virginia
  6. Idaho
  7. Michigan
  8. Rhode Island
  9. Maine
  10. New Mexico
  • (2,405 jobs)
  • (530 jobs)
  • (581 jobs)
  • (3,653 jobs)
  • (334 jobs)
  • (355 jobs)
  • (2,010 jobs)
  • (267 jobs)
  • (327 jobs)
  • (514 jobs)

Retail Sales Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 9,527 Retail Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Retail Sales Manager Resume

View Resume Examples

Retail Sales Manager Demographics

Gender

Male

57.8%

Female

38.7%

Unknown

3.5%
Ethnicity

White

62.7%

Hispanic or Latino

15.3%

Black or African American

11.5%

Asian

6.4%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

60.1%

French

6.6%

Portuguese

4.1%

Chinese

3.7%

Russian

3.0%

German

3.0%

Mandarin

2.6%

Arabic

2.6%

Hindi

1.8%

Greek

1.8%

Italian

1.8%

Cantonese

1.5%

Vietnamese

1.1%

Japanese

1.1%

Hebrew

1.1%

Urdu

1.1%

Gujarati

0.7%

Korean

0.7%

Hawaiian

0.7%

Dakota

0.7%
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Retail Sales Manager Education

Schools

Pennsylvania State University

8.5%

Michigan State University

7.4%

Kaplan University

7.0%

Arizona State University

6.6%

University of Florida

5.9%

Strayer University

5.1%

Ashford University

5.1%

American InterContinental University

5.1%

University of Missouri - Saint Louis

4.8%

University of Houston

4.4%

Southern New Hampshire University

4.4%

University of South Florida

4.4%

Bellevue University

4.4%

Miami Dade College

4.0%

Grand Canyon University

4.0%

Ohio State University

4.0%

Temple University

3.7%

Ohio University -

3.7%

University of Georgia

3.7%

University of New Mexico

3.7%
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Majors

Business

42.9%

Marketing

8.0%

Management

5.8%

Psychology

5.1%

Communication

4.4%

Criminal Justice

3.5%

General Studies

3.4%

Computer Science

3.1%

Accounting

3.0%

Liberal Arts

2.5%

Finance

2.2%

Nursing

2.1%

Political Science

2.0%

English

1.9%

Graphic Design

1.9%

Information Technology

1.8%

Fine Arts

1.7%

Education

1.7%

Kinesiology

1.6%

General Sales

1.5%
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Degrees

Bachelors

46.1%

High School Diploma

19.0%

Associate

17.9%

Masters

7.6%

Certificate

4.9%

Diploma

3.0%

License

1.0%

Doctorate

0.4%
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Updated May 18, 2020