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Become A Retail Sales Manager

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Working As A Retail Sales Manager

  • Performing for or Working Directly with the Public
  • Getting Information
  • Organizing, Planning, and Prioritizing Work
  • Communicating with Supervisors, Peers, or Subordinates
  • Resolving Conflicts and Negotiating with Others
  • Deal with People

  • Unpleasant/Angry People

  • $43,280

    Average Salary

What Does A Retail Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Retail Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Retail Sales Manager jobs

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Retail Sales Manager Career Paths

Retail Sales Manager
Director Of Sales Marketing Consultant Operations Manager
Branch Manager
6 Yearsyrs
Branch Manager Account Manager Territory Sales Manager
Commercial Sales Manager
8 Yearsyrs
Account Executive Regional Sales Manager
Director Of Sales
10 Yearsyrs
District Sales Manager Sales Manager General Manager
District Manager
7 Yearsyrs
Operations Manager Branch Manager Account Executive
District Sales Manager
7 Yearsyrs
Regional Sales Manager Marketing Director Sales Consultant
Finance Manager
7 Yearsyrs
Regional Sales Manager General Manager
Food Service Director
9 Yearsyrs
Account Executive Sales Manager
General Manager
7 Yearsyrs
District Manager District Sales Manager Sales Manager
General Sales Manager
8 Yearsyrs
Director Of Sales Operations Director Territory Manager
Market Manager
7 Yearsyrs
District Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Account Manager Operations Manager
Operations Director
9 Yearsyrs
Account Manager Account Executive Sales Manager
Operations Manager
7 Yearsyrs
District Manager Operations Manager
Plant Manager
11 Yearsyrs
General Manager Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Business Development Manager Service Director Assistant General Manager
Restaurant General Manager
5 Yearsyrs
Project Manager Construction Manager Operations Manager
Sales And Operations Manager
7 Yearsyrs
General Manager Account Executive
Sales Manager
5 Yearsyrs
Project Manager Owner/Manager Store Manager
Store Director
7 Yearsyrs
Operations Manager General Manager Account Executive
Territory Manager
7 Yearsyrs
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Retail Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Russian

  • German

  • Arabic

  • Mandarin

  • Chinese

  • Vietnamese

  • Hindi

  • Cantonese

  • Greek

  • Portuguese

  • Gujarati

  • Carrier

  • Italian

  • Urdu

  • Sami

  • Cherokee

  • Dutch

  • Sanskrit

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Retail Sales Manager

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Retail Sales Manager Education

Retail Sales Manager

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Real Retail Sales Manager Salaries

Job Title Company Location Start Date Salary
Manager of Non-Retail Sales Workers Electrolux Home Products, Inc. Augusta, GA Feb 23, 2010 $142,800
Southwest Retail Sales Manager Azteca Milling L.P. Redondo Beach, CA Nov 04, 2016 $136,344
Northeast Retail Sales Manager Azteca Milling L.P. Silver Spring, MD Apr 05, 2016 $120,598
Retail Sales Manager-On-Premise Heineken USA, Inc. Long Beach, NY Dec 03, 2010 $86,445
Manager of Non-Retail Sales Worker Orinco Corp Nyack, NY Dec 22, 2009 $85,000
Retail Sales Manager--Off-Premise Heineken USA Denver, CO Feb 13, 2008 $81,411
Retail Sales Manager-Off-Premise Heineken USA, Inc. Denver, CO Jan 29, 2010 $81,286
Retail Sales Manager Bank of America N.A. Chicago, IL Sep 21, 2011 $76,794 -
Interior Design and Retail Sales Manager Thomas Retail Incorporated Manchester, CT Jun 27, 2010 $60,000
Managers of Non-Retail Sales Workers Esperanza Healthcare Supply, LLC South El Monte, CA Dec 31, 2009 $57,893
Manager of Retail Sales Go West Tours San Francisco, CA Apr 15, 2011 $57,000
Retail Sales Manager Ok Beauty & Fashion Columbus, GA Feb 03, 2010 $56,349
Manager of Retail Sales Workers Studyinamerica, LLC Denver, CO Mar 29, 2011 $56,000
Retail Sales Manager ABH Corporation Austell, GA Oct 14, 2015 $52,000
Manager of Retail Sales Workers Alexandria Service Station, Inc. Alexandria, VA Jan 07, 2010 $51,445
Managers of Retail Sales Workers La Reata Musical Penns Grove, NJ Apr 06, 2010 $50,714
Manager of Retail Sales Workers Femme de Carriere Boston, MA Jan 23, 2009 $50,000
Managers of Retail Sales Workers Premium Petroleum Corp. DBA KK Food Mart Katy, TX Feb 17, 2010 $49,234
Manager of Retail Sales Workers S Mobil Palmdale, CA Dec 11, 2009 $49,045
Retail/Wholesale Sales Manager Rasul Enterprises, Inc. Dallas, TX Apr 26, 2011 $48,700
Retail Sales Manager McKesson Corporation Santa Fe Springs, CA Sep 30, 2015 $48,455
Manager of Retail Sales Workers Parkway Exxon Woodbridge, VA Nov 13, 2007 $44,720
Manager of Retail Sales Maninder P.S. Lobona DBA 7-Eleven Oxnard, CA Jan 29, 2009 $44,077
Retail Sales Manager Ocean City Boardwalk, Inc. Ocean City, MD Apr 03, 2009 $44,075
Managers of Non-Retail Sales Workers Dani Collection, Inc. Los Angeles, CA Apr 07, 2010 $43,827
Manager, Retail Sales Brother II Marathon Chicago, IL Jan 15, 2008 $43,410
Retail Sales Manager SRI Ji Krupa, Inc. Decatur, GA Apr 01, 2009 $43,000
Manager of Retail Sales Workers Herbs Party City Inc. Woodbridge, VA May 01, 2008 $42,786
Retail Sales Manager HINA Food Mart, Inc. Gainesville, GA May 01, 2008 $42,411

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Top Skills for A Retail Sales Manager


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Top Retail Sales Manager Skills

  1. Outstanding Customer Service
  2. Retail Sales
  3. Retail Store
You can check out examples of real life uses of top skills on resumes here:
  • Provided outstanding customer service by greeting and assisting customers.
  • Promoted from Assistant to Retail Sales Manager within first 6 months of service.
  • Operated and managed a retail store generating $75,000 in monthly sales revenue for this Fortune 500 company.
  • Coached my store managers and sales reps to achieve their personal and professional goals while working together to achieve team goals.
  • Established and monitored store work schedules and staffing issues to effectively manage payroll expenses.

Top Retail Sales Manager Employers

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