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Become A Retail Sales Manager

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Working As A Retail Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $60,017

    Average Salary

What Does A Retail Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Retail Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Do you work as a Retail Sales Manager?

Retail Sales Manager Jobs

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Retail Sales Manager Career Paths

Retail Sales Manager
District Sales Manager Sales Manager Director Of Sales
Area Sales Director
11 Yearsyrs
Territory Manager National Sales Manager Local Sales Manager
Digital Sales Manager
10 Yearsyrs
District Manager District Sales Manager Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Regional Sales Manager Director Of Sales
Director Of Sales & Service
10 Yearsyrs
Account Manager Operations Manager Outside Sales Representative
Director, Inside Sales
6 Yearsyrs
Account Manager Account Executive Regional Sales Manager
Division Sales Manager
8 Yearsyrs
Operations Manager Branch Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Regional Sales Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Branch Manager Sales Consultant Internet Sales Manager
Finance And Insurance Manager
6 Yearsyrs
Account Executive Office Manager General Manager
General Manager/Director
9 Yearsyrs
Personal Banker Branch Manager Market Manager
Market Sales Manager
6 Yearsyrs
General Manager Specialist Merchandiser
Merchandising Manager
5 Yearsyrs
Operations Manager Outside Sales Representative
Outside Sales Manager
6 Yearsyrs
Account Executive Sales Manager General Manager
Regional General Manager
8 Yearsyrs
District Sales Manager Regional Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Personal Banker Loan Processor Processing Manager
Sales Support Manager
6 Yearsyrs
Branch Manager District Sales Manager Merchandising Manager
Store Director
7 Yearsyrs
General Manager Account Manager
Territory Account Manager
8 Yearsyrs
District Manager Operations Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
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Do you work as a Retail Sales Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Coach 2.9 years
Retail Sales Lead 2.4 years
Retail Sales Clerk 2.2 years
Top Employers Before
Manager 4.3%
Top Employers After
Manager 4.1%
Owner 3.7%

Do you work as a Retail Sales Manager?

Retail Sales Manager Demographics

Gender

Male

59.4%

Female

39.0%

Unknown

1.6%
Ethnicity

White

63.5%

Hispanic or Latino

14.7%

Black or African American

11.2%

Asian

6.6%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

59.8%

French

4.5%

Russian

3.4%

Chinese

3.4%

German

3.4%

Arabic

3.4%

Hindi

2.8%

Mandarin

2.8%

Portuguese

2.8%

Vietnamese

1.7%

Cantonese

1.7%

Greek

1.7%

Urdu

1.7%

Gujarati

1.1%

Hawaiian

1.1%

Dakota

1.1%

Carrier

1.1%

Italian

1.1%

Japanese

1.1%

Sami

0.6%
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Retail Sales Manager Education

Schools

University of Phoenix

29.0%

Arizona State University

5.6%

Liberty University

5.6%

Michigan State University

4.5%

Strayer University

4.5%

Pennsylvania State University

4.0%

American InterContinental University

3.8%

University of Toledo

3.5%

Southern New Hampshire University

3.5%

Ball State University

3.5%

Ohio University -

3.3%

Ashford University

3.3%

Temple University

3.3%

Marshall University

3.3%

University of Wisconsin - Milwaukee

3.3%

University of Missouri - Columbia

3.3%

Kaplan University

3.3%

Indiana Wesleyan University

3.3%

University of South Florida

3.0%

Missouri State University

3.0%
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Majors

Business

43.2%

Marketing

8.5%

Management

6.0%

Communication

5.1%

Psychology

4.1%

Criminal Justice

3.2%

General Studies

2.9%

Accounting

2.9%

Education

2.8%

Human Resources Management

2.5%

Computer Science

2.4%

Finance

2.2%

General Sales

2.1%

Liberal Arts

2.1%

Political Science

2.0%

English

1.8%

Graphic Design

1.7%

Health Care Administration

1.6%

Elementary Education

1.5%

Fine Arts

1.5%
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Degrees

Bachelors

43.7%

Other

29.6%

Masters

11.1%

Associate

10.8%

Certificate

3.1%

Doctorate

0.7%

Diploma

0.7%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Retail Sales Manager Salaries

Job Title Company Location Start Date Salary
Manager of Non-Retail Sales Workers Electrolux Home Products, Inc. Augusta, GA Feb 23, 2010 $142,800
Southwest Retail Sales Manager Azteca Milling L.P. Redondo Beach, CA Nov 04, 2016 $136,344
Northeast Retail Sales Manager Azteca Milling L.P. Silver Spring, MD Apr 05, 2016 $120,598
Retail Sales Manager-On-Premise Heineken USA, Inc. Long Beach, NY Dec 03, 2010 $86,445
Manager of Non-Retail Sales Worker Orinco Corp Nyack, NY Dec 22, 2009 $85,000
Retail Sales Manager--Off-Premise Heineken USA Denver, CO Feb 13, 2008 $81,411
Retail Sales Manager-Off-Premise Heineken USA, Inc. Denver, CO Jan 29, 2010 $81,286
Retail Sales Manager Bank of America N.A. Chicago, IL Sep 21, 2011 $76,794 -
$94,000
Travel Retail Manager for Sales Las Travel Gear LLC Miami, FL Sep 01, 2015 $67,000
Travel Retail Manager for Sales Las Travel GERA LLC Miami, FL Sep 18, 2015 $67,000
Travel Retail Manager for Sales Las Travel GERA LLC Miami, FL Sep 16, 2015 $67,000
Interior Design and Retail Sales Manager Thomas Retail Incorporated Manchester, CT Jun 27, 2010 $60,000
Managers of Non-Retail Sales Workers Esperanza Healthcare Supply, LLC South El Monte, CA Dec 31, 2009 $57,893
Manager of Retailsales Workers Korin Japanese Trading Corp New York, NY May 29, 2009 $54,933
Manager of Retail Sales AJ Traders Inc. Woodbridge, VA Nov 08, 2010 $53,560
Retail Sales Manager ABH Corporation Austell, GA Oct 14, 2015 $52,000
Manager of Retail Sales Workers Alexandria Service Station, Inc. Alexandria, VA Jan 07, 2010 $51,445
Managers of Retail Sales Workers La Reata Musical Penns Grove, NJ Apr 06, 2010 $50,714
Manager of Retail Sales Workers Femme de Carriere Boston, MA Jan 23, 2009 $50,000
Managers of Retail Sales Workers Premium Petroleum Corp. DBA KK Food Mart Katy, TX Feb 17, 2010 $49,234
Manager of Retail Sales Workers S Mobil Palmdale, CA Dec 11, 2009 $49,045
Retail Sales Manager Jay Umiyama, Inc. TN Dec 08, 2010 $45,000
Manager of Retail Sales Workers Parkway Exxon Woodbridge, VA Nov 13, 2007 $44,720
Manager of Retail Sales Maninder P.S. Lobona DBA 7-Eleven Oxnard, CA Jan 29, 2009 $44,077
Retail Sales Manager Ocean City Boardwalk, Inc. Ocean City, MD Apr 03, 2009 $44,075
Managers of Non-Retail Sales Workers Dani Collection, Inc. Los Angeles, CA Apr 07, 2010 $43,827
Manager, Retail Sales Brother II Marathon Chicago, IL Jan 15, 2008 $43,410
Retail Sales Manager SRI Ji Krupa, Inc. Decatur, GA Apr 01, 2009 $43,000
Manager of Retail Sales Workers Herbs Party City Inc. Woodbridge, VA May 01, 2008 $42,786

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Top Skills for A Retail Sales Manager

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  1. Retail Store
  2. Customer Service
  3. Sales Reps
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented standard operating procedures in five retail stores.
  • Delivered quality customer service by performing higher than the corporate average and gaining recognition from corporate headquarters.
  • Coached my store managers and sales reps to achieve their personal and professional goals while working together to achieve team goals.
  • Managed all payroll transactions, audited sales-paperwork daily for accuracy, and directed daily cash handling and accounts payable activity.
  • Integrate activities of the distribution network, merchandising and demonstrator teams, and administrative personnel to ensure total customer satisfaction.

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Top 10 Best States for Retail Sales Managers

  1. New Hampshire
  2. Delaware
  3. Rhode Island
  4. New Jersey
  5. New York
  6. North Carolina
  7. Michigan
  8. Colorado
  9. Virginia
  10. Pennsylvania
  • (530 jobs)
  • (247 jobs)
  • (267 jobs)
  • (2,405 jobs)
  • (3,653 jobs)
  • (2,468 jobs)
  • (2,010 jobs)
  • (1,657 jobs)
  • (2,247 jobs)
  • (3,001 jobs)

Top Retail Sales Manager Employers

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Jobs From Top Retail Sales Manager Employers

Retail Sales Manager Videos

A Day in the Life - Retail Sales Manager

Retail Inventory and Sales Manager Overview

Career Advice on becoming a Finance Manager by Sarah B (Full Version)

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