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Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.Duties
Sales managers typically do the following:
Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.
Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.
Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.
Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.
Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.
The following are examples of types of sales managers:
Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.
Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.
Most sales managers have a bachelor’s degree and work experience as a sales representative.Education
Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.Work Experience in a Related Occupation
Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.
Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.Important Qualities
Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.
Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.
Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.
Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.
|Job Title||Company||Location||Start Date||Salary|
|Manager of Non-Retail Sales Workers||Electrolux Home Products, Inc.||Augusta, GA||Feb 23, 2010||$142,800|
|Southwest Retail Sales Manager||Azteca Milling L.P.||Redondo Beach, CA||Nov 04, 2016||$136,344|
|Northeast Retail Sales Manager||Azteca Milling L.P.||Silver Spring, MD||Apr 05, 2016||$120,598|
|Retail Sales Manager-On-Premise||Heineken USA, Inc.||Long Beach, NY||Dec 03, 2010||$86,445|
|Manager of Non-Retail Sales Worker||Orinco Corp||Nyack, NY||Dec 22, 2009||$85,000|
|Retail Sales Manager--Off-Premise||Heineken USA||Denver, CO||Feb 13, 2008||$81,411|
|Retail Sales Manager-Off-Premise||Heineken USA, Inc.||Denver, CO||Jan 29, 2010||$81,286|
|Retail Sales Manager||Bank of America N.A.||Chicago, IL||Sep 21, 2011||$76,794 -
|Interior Design and Retail Sales Manager||Thomas Retail Incorporated||Manchester, CT||Jun 27, 2010||$60,000|
|Managers of Non-Retail Sales Workers||Esperanza Healthcare Supply, LLC||South El Monte, CA||Dec 31, 2009||$57,893|
|Manager of Retail Sales||Go West Tours||San Francisco, CA||Apr 15, 2011||$57,000|
|Retail Sales Manager||Ok Beauty & Fashion||Columbus, GA||Feb 03, 2010||$56,349|
|Manager of Retail Sales Workers||Studyinamerica, LLC||Denver, CO||Mar 29, 2011||$56,000|
|Retail Sales Manager||ABH Corporation||Austell, GA||Oct 14, 2015||$52,000|
|Manager of Retail Sales Workers||Alexandria Service Station, Inc.||Alexandria, VA||Jan 07, 2010||$51,445|
|Managers of Retail Sales Workers||La Reata Musical||Penns Grove, NJ||Apr 06, 2010||$50,714|
|Manager of Retail Sales Workers||Femme de Carriere||Boston, MA||Jan 23, 2009||$50,000|
|Managers of Retail Sales Workers||Premium Petroleum Corp. DBA KK Food Mart||Katy, TX||Feb 17, 2010||$49,234|
|Manager of Retail Sales Workers||S Mobil||Palmdale, CA||Dec 11, 2009||$49,045|
|Retail/Wholesale Sales Manager||Rasul Enterprises, Inc.||Dallas, TX||Apr 26, 2011||$48,700|
|Retail Sales Manager||McKesson Corporation||Santa Fe Springs, CA||Sep 30, 2015||$48,455|
|Manager of Retail Sales Workers||Parkway Exxon||Woodbridge, VA||Nov 13, 2007||$44,720|
|Manager of Retail Sales||Maninder P.S. Lobona DBA 7-Eleven||Oxnard, CA||Jan 29, 2009||$44,077|
|Retail Sales Manager||Ocean City Boardwalk, Inc.||Ocean City, MD||Apr 03, 2009||$44,075|
|Managers of Non-Retail Sales Workers||Dani Collection, Inc.||Los Angeles, CA||Apr 07, 2010||$43,827|
|Manager, Retail Sales||Brother II Marathon||Chicago, IL||Jan 15, 2008||$43,410|
|Retail Sales Manager||SRI Ji Krupa, Inc.||Decatur, GA||Apr 01, 2009||$43,000|
|Manager of Retail Sales Workers||Herbs Party City Inc.||Woodbridge, VA||May 01, 2008||$42,786|
|Retail Sales Manager||HINA Food Mart, Inc.||Gainesville, GA||May 01, 2008||$42,411|
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