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Retail sales manager vs senior sales associate

The differences between retail sales managers and senior sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior sales associate has an average salary of $53,906, which is higher than the $48,678 average annual salary of a retail sales manager.

The top three skills for a retail sales manager include retail sales, store operations and store sales. The most important skills for a senior sales associate are customer service, product knowledge, and phone calls.

Retail sales manager vs senior sales associate overview

Retail Sales ManagerSenior Sales Associate
Yearly salary$48,678$53,906
Hourly rate$23.40$25.92
Growth rate5%-
Number of jobs353,765420,823
Job satisfaction--
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 54%
Average age4641
Years of experience8-

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

What does a senior sales associate do?

A senior sales associate is responsible for overseeing the operations in a retail establishment's sales floor. They reach out to customers and respond to inquiries, help them obtain the product they are looking for, or recommend other goods should it be necessary. As a senior sales associate, they are in charge of mentoring less experienced colleagues and shaping them into more competent workforce members. They must also implement sales policies and regulations, devise strategies to reach sales targets, find new opportunities to strengthen client base, produce reports, and maintain inventory.

Retail sales manager vs senior sales associate salary

Retail sales managers and senior sales associates have different pay scales, as shown below.

Retail Sales ManagerSenior Sales Associate
Average salary$48,678$53,906
Salary rangeBetween $35,000 And $66,000Between $22,000 And $128,000
Highest paying CityReno, NVSan Francisco, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyTalbotsGoldman Sachs
Best paying industryManufacturingPharmaceutical

Differences between retail sales manager and senior sales associate education

There are a few differences between a retail sales manager and a senior sales associate in terms of educational background:

Retail Sales ManagerSenior Sales Associate
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern California-

Retail sales manager vs senior sales associate demographics

Here are the differences between retail sales managers' and senior sales associates' demographics:

Retail Sales ManagerSenior Sales Associate
Average age4641
Gender ratioMale, 61.2% Female, 38.8%Male, 46.3% Female, 53.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 19.8% Asian, 7.4% White, 56.3% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between retail sales manager and senior sales associate duties and responsibilities

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Senior sales associate example responsibilities.

  • Manage organizational standards, cleanliness of store and safety procedures/policies; manage and maintain store appearance, provide exceptional customer service.
  • Operate POS and administrative computer systems.
  • Receive new product and incorporate it into current inventory via POS inventory management system.
  • Maintain retail garden center through daily cleanliness and product up-keep and display including pruning/dead-heading product.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Retail sales manager vs senior sales associate skills

Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%
Common senior sales associate skills
  • Customer Service, 17%
  • Product Knowledge, 10%
  • Phone Calls, 9%
  • Customer Satisfaction, 8%
  • Cleanliness, 6%
  • PowerPoint, 6%

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