Post Job

Retail Sales Representative demographics and statistics in the US

Retail sales representative demographics research summary. Zippia estimates retail sales representative demographics and statistics in the United States by using a database of 30 million profiles. Our retail sales representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about retail sales representatives after extensive research and analysis:

  • There are over 68,586 retail sales representatives currently employed in the United States.
  • 45.4% of all retail sales representatives are women, while 54.6% are men.
  • The average retail sales representative age is 40 years old.
  • The most common ethnicity of retail sales representatives is White (56.4%), followed by Hispanic or Latino (20.9%), Black or African American (10.2%) and Asian (6.9%).
  • Retail sales representatives are most in-demand in Los Angeles, CA.
  • The manufacturing industry is the highest-paying for retail sales representatives.
  • 7% of all retail sales representatives are LGBT.
On This Page
Retail Sales Representative demographics by:

Retail Sales Representative gender statistics

45.4% of retail sales representatives are women and 54.6% of retail sales representatives are men.
  • Male, 54.6%
  • Female, 45.4%

Retail Sales Representative gender ratio

GenderPercentages
Male54.6%
Female45.4%

Retail Sales Representative gender pay gap

Women earn 95¢ for every $1 earned by men

male-income
Male Income
$39,428
female-income
Female Income
$37,605

Retail Sales Representative gender ratio over time

This data breaks down the percentage of men and women in retail sales representative positions over time. Currently, 45.4% of retail sales representatives are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Retail Sales Representative gender ratio by year

YearMaleFemale
201051.36%48.64%
201151.03%48.97%
201251.76%48.24%
201351.76%48.24%
201450.82%49.18%
201551.72%48.28%
201652.33%47.67%
201752.64%47.36%
201853.19%46.81%
201952.30%47.70%
202053.73%46.27%
202154.56%45.44%

Retail Sales Representative related jobs gender ratio

We compared retail sales representatives with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.

Job TitleMaleFemale
BRA Specialist6%94%
Clinique Consultant6%94%
Beauty Consultant6%94%
Retail Sales Representative55%45%
Cart Associate94%6%
Lumber Associate95%5%
Parts Counterman96%4%

Retail Sales Representative demographics by race

The most common ethnicity among retail sales representatives is White, which makes up 56.4% of all retail sales representatives. Comparatively, 20.9% of retail sales representatives are Hispanic or Latino and 10.2% of retail sales representatives are Black or African American.
  • White, 56.4%
  • Hispanic or Latino, 20.9%
  • Black or African American, 10.2%
  • Asian, 6.9%
  • Unknown, 5.1%
  • American Indian and Alaska Native, 0.5%

Retail Sales Representative Race

Retail Sales Representative RacePercentages
White56.4%
Hispanic or Latino20.9%
Black or African American10.2%
Asian6.9%
Unknown5.1%
American Indian and Alaska Native0.5%

Retail Sales Representative race and ethnicity over time

See how retail sales representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Retail Sales Representative race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201064.64%10.55%5.64%16.45%
201162.87%11.57%5.81%17.13%
201262.57%11.09%5.96%17.59%
201361.58%11.60%6.02%17.94%
201461.54%11.20%6.45%18.04%
201560.99%11.25%6.22%18.67%
201660.80%10.91%6.21%18.97%
201760.32%10.48%6.64%19.30%
201860.42%10.23%6.32%19.80%
201960.40%10.19%6.39%19.68%
202057.89%10.18%6.76%20.08%
202156.40%10.16%6.93%20.87%

Retail Sales Representative wage gap by race

According to our data, white retail sales representatives have the highest average salary compared to other ethnicities. Unknown retail sales representatives have the lowest average salary at $38,940.
$40,000
$39,000
$38,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$38,940
White$39,880
Black or African American$39,020
Asian$39,657
Hispanic or Latino$39,654

Average retail sales representative age

See how the average age of retail sales representatives varies based on ethnicity and gender.
Male
Female

Retail Sales Representative age by race and gender

RaceMale AgeFemale Age
Black or African American32.538
Unknown3731.5
Asian4047
Hispanic or Latino3031
White4343
American Indian and Alaska Native36.539

Retail Sales Representative age breakdown

The average age of retail sales representatives is 40+ years years old, representing 49% of the retail sales representative population.

40+ years

30-40 years

20-30 years


Retail Sales Representative age breakdown

Retail Sales Representative YearsPercentages
40+ years49%
30-40 years18%
20-30 years28%

Retail Sales Representative educational attainment

The most common degree for retail sales representatives is bachelor's degree, with 58% of retail sales representatives earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 16%.
  • Bachelor's, 58%
  • Associate, 17%
  • High School Diploma, 16%
  • Master's, 4%
  • Other Degrees, 5%

Retail Sales Representatives by degree level

Retail Sales Representative DegreePercentages
Bachelor's58%
Associate17%
High School Diploma16%
Master's4%
Other Degrees5%

Retail Sales Representative Jobs You Might Like

Retail Sales Representative wage gap by degree level

According to the data, retail sales representatives with a Master's degree earn more than those without, at $42,190 annually. With a Bachelor's degree, retail sales representatives earn a median annual income of $41,862 compared to $38,453 for retail sales representatives with an Associate degree.
$43,000
$42,000
$41,000
$40,000
$39,000
$38,000
$37,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Some College/ Associate Degree
EducationSalary
Master's Degree$42,190
High School Diploma or Less$37,555
Bachelor's Degree$41,862
Some College/ Associate Degree$38,453

Retail Sales Representative employment statistics

Most retail sales representatives work for a private in the retail industry.

Company size where retail sales representatives work

Below, you can see the size of companies where retail sales representatives work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Retail Sales Representative jobs by employer size

Company SizePercentages
< 50 employees5%
50 - 100 employees7%
100 - 500 employees11%
500 - 1,000 employees6%
1,000 - 10,000 employees31%
> 10,000 employees39%

Retail Sales Representative jobs by company type

Employees with the retail sales representative job title have their preferences when it comes to working for a company. For instance, most retail sales representatives prefer to work at private companies over public companies.

Education

Public

Private

Retail Sales Representative jobs by sector

Company TypePercentages
Education1%
Public42%
Private57%
Government0%

Retail Sales Representative jobs by industry

The most common industries for retail sales representatives are retail, manufacturing and telecommunication.

Retail

Fortune 500

Manufacturing

Telecommunication

Professional

Retail Sales Representative industry statistics

Retail Sales Representative turnover and employment statistics

Retail Sales Representative unemployment rate over time

The unemployment rate for retail sales representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
  • Unemployment rate

Retail Sales Representative unemployment rate by year

YearRetail Sales Representative Unemployment Rate
201011.74%
201110.94%
20129.82%
20138.89%
20147.55%
20157.02%
20166.27%
20176.04%
20185.79%
20195.48%
20208.30%
20218.88%

Average retail sales representative tenure

The average retail sales representative stays at their job for 1-2 years, based on the 14,548 retail sales representatives resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Retail Sales Representative tenure statistics

Number of yearsPercentages
Less than 1 year23%
1-2 years41%
3-4 years15%
5-7 years11%
8-10 years4%
11+ years6%

Retail Sales Representative LGBT ratio compared to similar jobs

Review the percent of retail sales representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job TitleLGBTJob Openings
Production Counter3.66%60,347
Parts Lister3.76%22,868
Front Counter Cashier5.05%114,227
Retail Sales Representative7.10%-

Similar retail sales representative jobs LGBT demographics

ProfessionPercentages of LGBT Job Openings
Production Counter3.66%60,347
Parts Lister3.76%22,868
Front Counter Cashier5.05%114,227

Foreign languages spoken by retail sales representatives

The most common foreign language among retail sales representatives is Spanish at 71.2%. The second-most popular foreign language spoken is French at 4.4% and German is the third-most popular at 2.9%.
  • Spanish, 71.2%
  • French, 4.4%
  • German, 2.9%
  • Portuguese, 2.6%
  • Chinese, 2.4%
  • Other, 16.5%

Retail Sales Representative languages spoken

Foreign LanguagePercentages
Spanish71.2%
French4.4%
German2.9%
Portuguese2.6%
Chinese2.4%
Other16.5%

Retail Sales Representative Jobs

Retail Sales Representative location demographics

Where do retail sales representatives earn the most?

Retail sales representatives earn the most in Maine, where the average retail sales representative salary is $58,698. The map here shows where retail sales representatives earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average Salary

Which city has the most Retail Sales Representatives?

By looking through more than 14,548 resumes, we found that the most popular places for retail sales representatives are New York, NY and Houston, TX.
Number of Retail Sales Representatives

Retail Sales Representative jobs by state

RankStateNumber of JobsAverage Salary
1California15,409$42,430
2Texas10,094$35,440
3Florida9,881$33,737
4Pennsylvania7,483$40,121
5New York6,641$47,384
6Illinois6,455$36,663
7Ohio6,246$36,430
8Georgia5,262$33,718
9North Carolina5,220$33,284
10New Jersey5,104$47,196
11Massachusetts4,571$54,661
12Virginia4,220$36,643
13Michigan4,005$36,236
14Indiana3,514$34,100
15Tennessee3,321$32,982
16Washington3,093$48,440
17Arizona3,028$38,138
18Maryland3,017$38,236
19Colorado2,857$39,542
20Minnesota2,824$38,482
21Wisconsin2,734$37,312
22Missouri2,499$32,940
23South Carolina2,437$33,840
24Alabama2,429$32,969
25Oregon2,324$46,219
26Kentucky2,163$32,180
27Connecticut1,926$47,228
28Utah1,776$38,842
29Iowa1,761$35,361
30Louisiana1,583$34,239
31Kansas1,373$34,007
32Arkansas1,311$34,944
33Oklahoma1,298$35,010
34Mississippi1,082$35,261
35New Hampshire1,063$52,565
36Nevada984$38,117
37Nebraska943$34,315
38Idaho915$43,384
39New Mexico809$36,360
40West Virginia756$32,796
41Rhode Island719$57,878
42Maine686$58,698
43Montana608$43,622
44Delaware606$42,981
45Vermont403$52,954
46District of Columbia369$43,055
47South Dakota363$41,553
48North Dakota352$44,501
49Hawaii312$46,589
50Wyoming279$38,924
51Alaska252$46,380

Where are retail sales representatives in high demand?

Retail sales representatives are in high demand in Los Angeles, CA. There are currently 42 job openings for retail sales representatives here. We looked over job openings to determine where in the country retail sales representatives are in the most demand.
Jobs Openings

Retail Sales Representative Demographics FAQs

Search for retail sales representative jobs