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Retail Sales Representative skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Frederik Beuk,
Joseph Hancock
Retail Sales Representative Example Skills
Below we've compiled a list of the most critical retail sales representative skills. We ranked the top skills for retail sales representatives based on the percentage of resumes they appeared on. For example, 30.2% of retail sales representative resumes contained retail sales as a skill. Continue reading to find out what skills a retail sales representative needs to be successful in the workplace.

15 retail sales representative skills for your resume and career

1. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how retail sales representatives use retail sales:
  • Retail Sales Representative on dedicated retail team representing major chocolate manufacturer at national grocery and regional independent retailers.
  • Served as a conduit between Reynolds management and Retail Sales Managers/Owners in reference to contract management/monitoring requirements.

2. Retail Store

Here's how retail sales representatives use retail store:
  • Managed merchandising for retail store/inventories/daily reconciliations.
  • Planned retail store routes and monthly coverage that maximized account penetration and territory call activity.

3. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how retail sales representatives use pos:
  • Analyzed Store POS data in order to validate merchandising strategy effectiveness.
  • Developed company training POS, tutorial and informational materials.

4. Store Management

Here's how retail sales representatives use store management:
  • Provide excellent customer service and professional relationship with store management, associates and other distributing companies to help meet client objectives.
  • Maintained professional relationships with individual store management teams to ensure cooperation and trust while representing the client.

5. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how retail sales representatives use customer relationships:
  • Manage customer relationships and keep customers satisfied by providing exceptional customer service while looking for additional sales opportunities and referrals.
  • Negotiated with retail managers by presenting fact-based store presentations to achieve win-win results and forge strong long-term customer relationships.

6. Broadband

Here's how retail sales representatives use broadband:
  • Exceeded monthly sales quotas by selling wireless technology and services including smart phones, tablet computers, and mobile broadband services.
  • Finished among top five sales reps monthly at busiest Central Ohio location in small business accounts and mobile broadband sales.

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7. Resourcefulness

Here's how retail sales representatives use resourcefulness:
  • Used my passion for technology and resourcefulness to generate sales.
  • Used passion for technology and resourcefulness to generate sales.

8. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how retail sales representatives use customer service:
  • Provide an exceptional customer service experience resulting in satisfied customers and building rapport for repeat business and lifelong customers.
  • Maintained excellent customer service and consistently met quality and accuracy goal of company to enhance the company reputation.

9. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how retail sales representatives use product knowledge:
  • Assisted customers with merchandise selection while providing extensive product knowledge -Basic merchandising skills formulated and reflected seasonal trends and buying behaviors
  • Shared product knowledge with customers while making personal recommendations.-Created strategies to develop and expand existing customer sales.

10. Sales Objectives

Here's how retail sales representatives use sales objectives:
  • Cultivated a network of influential contacts at all levels of internal and external customers to achieve sales objectives within assigned territory.
  • Exceeded customer experience and sales objectives by providing superior service.

11. Retail Environment

A retail environment can be defined as the environment in which things are sold on a commercial scale. It is the sum of the variables and forces inside and outside the company that can influence retail decisions. Businesses in this sector sell a wide range of products to consumers and companies, ranging from groceries, clothing, hardware, household items, and office supplies.

Here's how retail sales representatives use retail environment:
  • Assisted and encourage customers in selecting and purchasing required products in a retail environment.
  • Provided top-tier customer service experience in a retail environment while consistently exceeding sales quota.

12. Excellent Interpersonal

Here's how retail sales representatives use excellent interpersonal:
  • Backed by excellent interpersonal skills and a commitment to costumer service.
  • Provided excellent interpersonal and communication to customers of T-Mobile's products, features and plans.

13. Telecommunication

Here's how retail sales representatives use telecommunication:
  • Created residential business opportunities and maintained customer support for Voice, Video, and Data Telecommunication Services.
  • Identified, sold and supported wireless telecommunication and data solutions to consumer and business customers.

14. Sales Process

Here's how retail sales representatives use sales process:
  • Worked closely with company executives to identify new business opportunities and routinely participated in sales process.
  • Improved sales processes by providing customers with superior ordering execution.

15. Cell Phones

It has many names like mobile phone, cell phone, handphone, cellular phone, or handphone, sometimes shortened to simply mobile, is a portable telephone that can receive and make calls over an (RF) radio frequency network even when the user is not stationary. To simplify, a cell phone is a device with access to a cellular radio system enabling it to be operated over a wide area, while the user remains within a telephone service area.

Here's how retail sales representatives use cell phones:
  • Assisted customers with purchasing, setting up and use of cell phones, smart phones, and calling plans.
  • Resolved billing questions and disputes and provided technical support for all Sprint supported cell phones and wireless devices.
top-skills

What skills help Retail Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What Retail Sales Representative skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What technical skills for a Retail Sales Representative stand out to employers?

Joseph HancockJoseph Hancock LinkedIn Profile

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

Technologically savvy is necessary, so what will set you apart are your soft skills, patience, the ability to think beyond yourself. Again, don't be ethnocentric, be multi-centric. I believe technology only exposes us to a virtual world of acceptance, and really if you are going to be sales, you need to be cultured beyond the computer and social media. Understand others and their needs, be a person who tells the potential employer how you are going to go the extra mile to care for customers and make sure their needs are met through your excellent customers service skills (and give solid examples). Most importantly, know what you are selling and realize that the person you are talking to, might know more than you! There have been so many times I walk into a retail store only to have the store associate or manager talk to me as if I know nothing about the product they are selling. Ask your customers questions do not just talk at them, talk with them.

What soft skills should all Retail Sales Representatives possess?

Sonya DiPalma Ph.D.Sonya DiPalma Ph.D. LinkedIn Profile

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

List of retail sales representative skills to add to your resume

Retail Sales Representative Skills

The most important skills for a retail sales representative resume and required skills for a retail sales representative to have include:

  • Retail Sales
  • Retail Store
  • POS
  • Store Management
  • Customer Relationships
  • Broadband
  • Resourcefulness
  • Customer Service
  • Product Knowledge
  • Sales Objectives
  • Retail Environment
  • Excellent Interpersonal
  • Telecommunication
  • Sales Process
  • Cell Phones
  • Call Planning
  • Customer Accounts
  • Troubleshoot
  • Sales Techniques
  • Sales Floor
  • Retail Accounts
  • Customer Inquiries
  • Business Accounts
  • Product Demonstrations
  • Customer Issues
  • Customer Complaints
  • Giveaways
  • Sales Presentations
  • Billing Issues
  • Upselling
  • Inventory Control
  • Wireless Products
  • Bill Payments
  • Smartphones
  • Inventory Management
  • Customer Payments
  • Incremental Sales
  • Store Appearance
  • Cash Drawers
  • Equipment Functions
  • Sales Contracts
  • Mobile Phones
  • Contract Renewals
  • Store Displays
  • Competitive Trends
  • Charge Slips

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.