A retail specialist is also known as a retail salesperson or sales associate. Regardless of what name they are called, they help customers find services and products they want to buy. To do this, they explain the essential features of an offering and often demonstrate its uses to potential buyers.
Besides telling customers about products and services, they may also process orders, wrap purchases, collect customer data, or handle coupons. However, this job description varies from one retail store to another.
Since a retail specialist's job is flexible and entails a more hands-on approach, potential candidates may not need an educational background to qualify as a retail specialist. However, most stores restrict qualification to those with high-school diplomas to ensure the availability of basic skill sets. Retail specialists are front line workers and often collaborate with customer service to ensure a positive shopping experience for all customers.