Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jun 24, 2016||$150,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jul 21, 2014||$145,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Feb 06, 2014||$140,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jun 02, 2014||$140,000|
|SAP Fi/Co & Revenue Analyst||Connect World LLC||San Ramon, CA||Sep 21, 2015||$126,630|
|Revenue Insight Analyst||Google, Inc.||Mountain View, CA||Jan 04, 2016||$115,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Sep 26, 2013||$115,000 -
|Revenue Insight Analyst||Google Inc.||Mountain View, CA||Apr 23, 2015||$115,000|
|Revenue Insight Analyst||Google Inc.||Mountain View, CA||Feb 03, 2014||$115,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jul 09, 2016||$114,800|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jan 16, 2015||$112,000|
|Revenue Insights Analyst||Google Inc.||Mountain View, CA||Jan 12, 2015||$112,000|
|Senior Revenue Science Analyst||Fedex Corporate Services||Memphis, TN||Jun 17, 2016||$90,938 -
|SR. Revenue Analyst||Fortinet, Inc.||Sunnyvale, CA||Apr 18, 2016||$90,000|
|SR. Revenue Analyst||Fortinet, Inc.||Sunnyvale, CA||Nov 09, 2016||$88,000|
|SR. Revenue Analyst||Fortinet, Inc.||Sunnyvale, CA||Aug 18, 2015||$88,000|
|Senior Revenue Analyst||Mitel (Delaware) Inc.||Richardson, TX||May 10, 2016||$87,150|
|Senior Revenue Analyst||JDS Uniphase Corporation||Milpitas, CA||Apr 01, 2014||$85,068|
|Senior Revenue Analyst||JDS Uniphase Corporation||Milpitas, CA||Jan 04, 2014||$85,068|
|Senior Revenue Analyst||Successfactors, Inc.||South San Francisco, CA||Jun 03, 2013||$85,000|
|Revenue Analyst||Fleetcor Tech Operating Co LLC||Norcross, GA||Sep 19, 2013||$65,062|
|Revenue Recovery Analyst||Mineral Estate Operations LLC||Addison, TX||Jan 11, 2015||$65,000|
|Revenue Analyst||Fleetcor Technologies Operating Company LLC||Norcross, GA||Sep 15, 2016||$65,000|
|Revenue Cycle Analyst||Data Marshall Inc.||NY||Sep 25, 2013||$64,000|
|Revenue Analyst||Caterpillar Inc.||Oak Creek, WI||Dec 01, 2015||$63,912|
|Revenue Analyst||NCL Corporation Ltd.||Miami, FL||Jun 08, 2015||$63,036|
|Revenue Analyst||Travel Tripper, LLC||New York, NY||Jan 04, 2016||$62,500|
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