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Become A Revenue Manager

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Working As A Revenue Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,164

    Average Salary

What Does A Revenue Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Revenue Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Revenue Manager Jobs

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Revenue Manager Career Paths

Revenue Manager
Senior Manager Marketing Director
Brand Director
11 Yearsyrs
Finance Manager Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Managing Director Business Developer
Business Development Sales Manager
9 Yearsyrs
Director Of Sales And Marketing Business Development Director
Director Of Account Management
11 Yearsyrs
General Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Director Of Sales And Marketing Account Director
Director, National Accounts
12 Yearsyrs
Senior Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Contracts Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Director Of Sales Marketing Vice President
Executive Vice President Marketing
13 Yearsyrs
General Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Business Manager National Account Manager
Global Account Manager
9 Yearsyrs
Manager Finance Planning And Analysis Sales And Operations Manager
International Sales Manager
7 Yearsyrs
Controller Finance Consultant
Manager Finance Planning And Analysis
8 Yearsyrs
Business Manager Business Operations Manager
Manager Of Business Services
8 Yearsyrs
Director Of Sales Development Director
National Director
9 Yearsyrs
Finance Manager Business Development Manager
Regional Business Manager
10 Yearsyrs
Area Director Marketing Director
Regional Marketing Director
7 Yearsyrs
Controller Finance Director
Senior Director Of Finance
14 Yearsyrs
Area Director Business Development Director
Solutions Director
13 Yearsyrs
Contracts Manager Category Manager
Trade Marketing Manager
7 Yearsyrs
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Do you work as a Revenue Manager?

Revenue Manager Demographics

Gender

Female

58.4%

Male

39.7%

Unknown

1.9%
Ethnicity

White

60.7%

Hispanic or Latino

16.3%

Black or African American

11.1%

Asian

7.8%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

45.5%

French

15.6%

German

7.8%

Italian

3.9%

Portuguese

2.6%

Chinese

2.6%

Carrier

2.6%

Russian

2.6%

Polish

2.6%

Korean

2.6%

Croatian

2.6%

Comanche

1.3%

Vietnamese

1.3%

Cantonese

1.3%

Serbian

1.3%

Mandarin

1.3%

Cheyenne

1.3%

Arabic

1.3%
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Revenue Manager Education

Schools

University of Phoenix

21.1%

Cornell University

11.5%

Southern New Hampshire University

6.2%

University of Central Florida

5.3%

Temple University

4.3%

Georgia State University

4.3%

Washington State University

4.3%

Arizona State University

3.8%

Texas Tech University

3.8%

Pennsylvania State University

3.8%

University of Nevada - Las Vegas

3.3%

San Francisco State University

3.3%

University of Florida

3.3%

Florida International University

3.3%

Florida State University

3.3%

Kaplan University

3.3%

San Jose State University

2.9%

University of Maryland - University College

2.9%

Texas State University

2.9%

San Diego State University

2.9%
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Majors

Business

37.0%

Accounting

12.2%

Finance

7.9%

Health Care Administration

7.6%

Management

7.2%

Hospitality Management

6.7%

Marketing

2.9%

Psychology

2.0%

Communication

1.9%

Political Science

1.9%

Human Resources Management

1.8%

Criminal Justice

1.6%

Education

1.3%

Public Administration

1.3%

Computer Information Systems

1.2%

International Business

1.1%

General Studies

1.1%

Economics

1.1%

Computer Science

1.0%

Nursing

1.0%
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Degrees

Bachelors

41.8%

Masters

24.7%

Other

18.5%

Associate

8.3%

Certificate

4.2%

Diploma

1.2%

Doctorate

1.1%

License

0.2%
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Job type you want
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Part Time
Internship
Temporary

Real Revenue Manager Salaries

Job Title Company Location Start Date Salary
Senior Revenue Manager Staples, Inc. Seattle, WA Nov 11, 2013 $170,000
Senior Revenue Manager Staples, Inc. Framingham, MA May 10, 2015 $170,000
Global Revenue Manager QAD Inc. Mount Laurel, NJ Nov 04, 2016 $140,000
Global Revenue Manager QAD Inc. Philadelphia, PA Nov 04, 2016 $140,000
Global Revenue Manager QAD Inc. Santa Barbara, CA Jul 13, 2016 $140,000
Senior Revenue Recognition Manager Cloudera Palo Alto, CA Jan 11, 2016 $135,000
Senior Revenue Recognition Manager Cloudera, Inc. Palo Alto, CA Jun 29, 2015 $130,000 -
$160,000
Pre-Provision NET Revenue (Ppnr) Manager Santander Bank, N.A. Boston, MA Aug 15, 2016 $130,000
Revenue Manager Model N, Inc. Redwood City, CA Nov 02, 2016 $121,000
Revenue Manager Model N, Inc. CA Feb 10, 2014 $117,000
Manager, Customer Revenue Retail Convergence Com LP Boston, MA Sep 01, 2015 $115,700 -
$127,000
Manager, Customer Revenue Retailconvergence.Com, LP Boston, MA Sep 01, 2015 $115,700 -
$127,000
Manager, Revenue Management Delta Air Lines, Inc. Atlanta, GA Nov 22, 2013 $109,764
Manager, Revenue Management Analysis Fedex Corporate Services, Inc. Memphis, TN Oct 16, 2016 $96,866 -
$140,000
Manager, Revenue Optimization Six Continents Hotels Inc. Atlanta, GA May 15, 2014 $95,534 -
$164,270
Manager, Revenue Optimization Six Continents Hotels Inc. Atlanta, GA Jul 01, 2013 $94,715 -
$164,270
Revenue Optimization Manager Tripadvisor LLC Needham, MA Oct 05, 2015 $92,997 -
$103,000
Revenue Manager Trulia Inc. San Francisco, CA Sep 15, 2014 $92,976 -
$117,000
Accounting Revenue Manager Avalara, Inc. Bainbridge Island, WA Feb 06, 2016 $91,042
Division Pricing/Revenue Manager Diageo North America Addison, TX Jun 28, 2016 $89,000 -
$99,000
Revenue Manager Normandie LLC New York, NY Jul 29, 2011 $87,550
Manager, Revenue Accounting Automation American Airlines, Inc. Tempe, AZ Aug 31, 2015 $67,997 -
$109,005
Revenue Manager The Palms South Beach, Inc. Miami Beach, FL Sep 22, 2015 $67,500
Group Revenue Manager MB Redevelopment Inc. Miami Beach, FL Dec 10, 2012 $65,677
Revenue Manager PRTM Management Consultants, Inc. Waltham, MA Mar 11, 2011 $65,400
Revenue Manager Venetian Casino Resort, LLC Las Vegas, NV Jul 16, 2015 $65,395
Revenue Management Manager Lan Cargo S.A. Miami, FL Oct 15, 2016 $65,000
Revenue Cycle Manager Westchester County Healthcare Corporation Valhalla, NY Sep 18, 2012 $65,000
Manager, Specialty Brand Centralized Revenue Mgmt. Starwood Hotels & Resorts Worldwide, Inc. Atlanta, GA Jul 08, 2013 $63,800

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Top Skills for A Revenue Manager

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  1. Financial Statements
  2. Revenue Cycle
  3. Revenue Management
You can check out examples of real life uses of top skills on resumes here:
  • Managed financial transactions, owned general ledger account validation, and produced financial statements for the Cargo Revenue Accounting department.
  • Maintained consistent/strong presence/awareness of Revenue Cycle call center operations to include abandonment rates and availability.
  • Facilitated staff training and development sessions on revenue management processes and tools, standardizing service delivery across the organization.
  • Reviewed all reports and billings for correctness, presentation and compliance with established agency and outside regulatory policies.
  • Executed pricing changes that enabled the hotel to achieve 12.5% year-over-year revenue growth vs. single-digit growth from peer properties.

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Top 10 Best States for Revenue Managers

  1. California
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. New York
  8. Arkansas
  9. District of Columbia
  10. Pennsylvania
  • (8,188 jobs)
  • (996 jobs)
  • (1,279 jobs)
  • (171 jobs)
  • (1,257 jobs)
  • (2,227 jobs)
  • (3,115 jobs)
  • (172 jobs)
  • (340 jobs)
  • (1,091 jobs)

Top Revenue Manager Employers

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