A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Revenue Manager||Staples, Inc.||Seattle, WA||Nov 11, 2013||$170,000|
|Senior Revenue Manager||Staples, Inc.||Framingham, MA||May 10, 2015||$170,000|
|Global Revenue Manager||QAD Inc.||Mount Laurel, NJ||Nov 04, 2016||$140,000|
|Global Revenue Manager||QAD Inc.||Philadelphia, PA||Nov 04, 2016||$140,000|
|Global Revenue Manager||QAD Inc.||Santa Barbara, CA||Jul 13, 2016||$140,000|
|Senior Revenue Recognition Manager||Cloudera||Palo Alto, CA||Jan 11, 2016||$135,000|
|Senior Revenue Recognition Manager||Cloudera, Inc.||Palo Alto, CA||Jun 29, 2015||$130,000 -
|Pre-Provision NET Revenue (Ppnr) Manager||Santander Bank, N.A.||Boston, MA||Aug 15, 2016||$130,000|
|Revenue Manager||Model N, Inc.||Redwood City, CA||Nov 02, 2016||$121,000|
|Revenue Manager||Model N, Inc.||CA||Feb 10, 2014||$117,000|
|Manager, Customer Revenue||Retail Convergence Com LP||Boston, MA||Sep 01, 2015||$115,700 -
|Manager, Customer Revenue||Retailconvergence.Com, LP||Boston, MA||Sep 01, 2015||$115,700 -
|Manager, Revenue Management||Delta Air Lines, Inc.||Atlanta, GA||Nov 22, 2013||$109,764|
|Manager, Revenue Management Analysis||Fedex Corporate Services, Inc.||Memphis, TN||Oct 16, 2016||$96,866 -
|Manager, Revenue Optimization||Six Continents Hotels Inc.||Atlanta, GA||May 15, 2014||$95,534 -
|Manager, Revenue Optimization||Six Continents Hotels Inc.||Atlanta, GA||Jul 01, 2013||$94,715 -
|Revenue Optimization Manager||Tripadvisor LLC||Needham, MA||Oct 05, 2015||$92,997 -
|Revenue Manager||Trulia Inc.||San Francisco, CA||Sep 15, 2014||$92,976 -
|Accounting Revenue Manager||Avalara, Inc.||Bainbridge Island, WA||Feb 06, 2016||$91,042|
|Division Pricing/Revenue Manager||Diageo North America||Addison, TX||Jun 28, 2016||$89,000 -
|Revenue Manager||Normandie LLC||New York, NY||Jul 29, 2011||$87,550|
|Manager, Revenue Accounting Automation||American Airlines, Inc.||Tempe, AZ||Aug 31, 2015||$67,997 -
|Revenue Manager||The Palms South Beach, Inc.||Miami Beach, FL||Sep 22, 2015||$67,500|
|Group Revenue Manager||MB Redevelopment Inc.||Miami Beach, FL||Dec 10, 2012||$65,677|
|Revenue Manager||PRTM Management Consultants, Inc.||Waltham, MA||Mar 11, 2011||$65,400|
|Revenue Manager||Venetian Casino Resort, LLC||Las Vegas, NV||Jul 16, 2015||$65,395|
|Revenue Management Manager||Lan Cargo S.A.||Miami, FL||Oct 15, 2016||$65,000|
|Revenue Cycle Manager||Westchester County Healthcare Corporation||Valhalla, NY||Sep 18, 2012||$65,000|
|Manager, Specialty Brand Centralized Revenue Mgmt.||Starwood Hotels & Resorts Worldwide, Inc.||Atlanta, GA||Jul 08, 2013||$63,800|
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