How much do you really sell in a day? How many pairs of sunglasses can you really sell and still keep a store afloat?
Depending on which store I was at and the season/weather... a good sunny day at the beach store would net us$ $4-6k in sales easily. A rainy day though could literally go by without a visitor. The profit margins at SGH are huge. They own virtually every brand in the store, now including Oakley, and thus the markup is massive. Thing is, since it's their product, you really can't find it wholesale for all that much cheaper.
What percentage of customers come in, try them on, take down the product code and leave so that they can buy them much cheaper online?
Roughly 15%. Its honestly annoying because well walk them through the whole process and theyll act like they are going to make a sale. Then suddenly they take a picture of the UPC and model number and walk out. Of that 15%, about half of them come back because they bought the wrong product online, or it was a fake, non-polarized, etc.
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