Revital U CEO and leadership

I am an enterprising Health & Wellness Consumer Products executive known for driving revenue and profitability while maintaining a strong consumer focus to drive competitive marketplace performance in the Direct Selling industry. Consistently successful in large organizations, start-up environments and Private Equity owned return-on-investment focused ventures.

With a unique combination of educational background - an MBA and MS in Life Sciences, and extensive experience in Nutritional Supplements, Meal Replacements, Sports Nutrition, Functional Foods, Natural Skincare & Eco-Friendly Homecare businesses, I have progressively led teams to achieve success in both large organizations and start-up environments.

I have led business strategy development, implementation and team building with full P&L responsibility creating robust innovation pipelines, driving revenue growth and building brands in over 50 countries spanning North America, Europe, Africa and Asia Pacific.

Highly regarded as a visionary and diligent performer with a strong work ethic, I am a team builder and inspiring leader with contagious optimism. I approach my work with a game-changing attitude and a desire to make a true impact on the organization and a transformative impact on our customers. I am also a frequent and highly sought-after international speaker instilling belief and credibility for products and business to audiences large and small.

I am especially adept at:

► Defining the strategic agenda and driving execution, fostering a results focused and enjoyable company culture.

► Creating robust innovation pipelines and bringing to market high demand science-based consumer products.

► Leading cross-functional and international executive teams to develop brands, practices and procedures holding full P&L responsibility with a data-driven, analytical approach.

My core skills include: New Business Development, Strategic Planning and Oversight, Product Innovation R&D, Sales, Marketing, Product Management, Operations, and Finance.

Mr. Haefner has a considerable background in finance, marketing, funding, sales and operations both nationally and internationally. Bob has extensive experience in both the private and public sectors including a diverse background in acquisitions, mergers, franchising, licensing and emerging businesses.

Mr. Haefner has been integral in the training and development of numerous entrepreneurs, franchisees, agents, and business owners.

Specialties: CPA, CFE, Franchise Center of Excellence graduate, IFA, YPA, DMA