Baird Overview

Financial Services
Founded In
Organization Type
Baird is an employee-owned wealth management, capital markets, asset management and private equity firm on a mission to provide the best financial advice and service to their clients and be the best place to work for our associates. With offices and operating affiliates in the United States, Europe and Asia, thwy're dedicated to providing the best investment advice and service to their individual, institutional, corporate and municipal clients.
The staff at Baird come from unusually diverse demographic backgrounds. The company is 49.8% female and 31.4% ethnic minorities. Baird employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 56.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Baird seem to be happy. The company has great employee retention with staff members usually staying for 4.5 years. The average employee at Baird makes $69,071 per year. Pay at Baird is significantly lower than some of its highest paying competitors, like CME Group, Goldman Sachs, and Jefferies, which pay $110,123, $108,830, and $106,326, respectively.
A large finance company with 4,500 employees and an annual revenue of $2.3B, Baird is headquartered in Milwaukee, WI.

The Organization’s Mission

To provide the best financial advice and service to our clients and be the best place to work for our associates.


Employee Reviews

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Job Openings
102 Positions
Average Salary
$69,071 yearly

Baird Reviews

Employee Reviews

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Employee Reviews

Jan 2021

Company culture, work life balance, and flat corporate structure. There is great focus on personal development and individual stake in the company; as evidenced by a terrific company stock program


Location. Milwaukee has harsh winters and suffers from the usual problems of a major urban center. Although there are many conveniences and benefits to working in a big city the congestion and crime outweigh them.


Remote work. Being able to avoid traffic, parking costs, and having the ability to take care of home needs; without losing productivity is a real blessing.

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The Culture At Baird

Information provided by the company

The Team At Baird

Key People

Steven Booth

Robert Baird

Eric Baird

Baird Rankings

Baird is ranked #22 on the Best Companies to Work For in Wisconsin list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Baird Salaries

Salary Score
The national average salary for a Baird employee in the United States is $69,071 per year. Employees in the top 10 percent can make over $134,000 per year, while employees at the bottom 10 percent earn less than $35,000 per year.
Average Baird Salary
$33.21 hourly
Updated March 16, 2023
Average Employee Earnings

Baird Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Baird Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Baird. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Baird has 4,500 employees.

  • 50% of Baird employees are women, while 50% are men.

  • The most common ethnicity at Baird is White (69%).

  • 12% of Baird employees are Hispanic or Latino.

  • 10% of Baird employees are Black or African American.

  • The average employee at Baird makes $69,071 per year.

  • Baird employees are most likely to be members of the republican party.

  • On average, employees at Baird stay with the company for 4.5 years.

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Baird Employee Political Affiliation

Baird employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Baird employee was by Paul Purcell. Paul Purcell donated $178,900 to the Republican Party.



Republican Party

56.7 %

Democratic Party

41.3 %

Minnesota Democratic–Farmer–Labor Party

1.3 %


0.7 %
Employee Political Donations
NameJob TitlePartyDonation
Paul PurcellChief Executive OfficerRepublican Party$178,900
Charles BrickmanPrivate Equity InternshipRepublican Party$48,500
Renee FabickTraining ManagerRepublican Party$35,600
Andrew BrickmanPartnerRepublican Party$27,800
Randolph LyonInvestment BankerRepublican Party$25,500
James BellInvestment BankerRepublican Party$17,500
Greg IngramManaging DirectorRepublican Party$15,000
Jill DockingBrokerDemocratic Party$14,400
Steven BoothInvestment BankerRepublican Party$13,500
Glen HackmannLawyerDemocratic Party$11,900
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Baird Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

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Baird Subsidiaries

Subsidiaries to Baird include Northwestern Mutual. Employees at the parent company, Baird, earn $69,071 whereas employees at Northwestern Mutual earn $49,484, on average.
Average Salarydesc
Northwestern Mutual
Salary Range36k - 66k$49k$49,484

Highest Paying Baird Competitors

Some of the competitors of Baird are CME Group, Goldman Sachs, and Jefferies. The average salaries at CME Group rank the highest, with their employees earning an average salary of $110,123 per year. The salaries at Goldman Sachs average $108,830 per year, and the salaries at Jefferies come in at $106,326 per year.

Frequently Asked Questions about Baird

When was Baird founded?

Baird was founded in 1919.

How many Employees does Baird have?

Baird has 4,500 employees.

How much money does Baird make?

Baird generates $2.3B in revenue.

What industry is Baird in?

Baird is in the financial services industry.

What is Baird's mission?

Baird's mission statement is "To provide the best financial advice and service to our clients and be the best place to work for our associates."

What type of company is Baird?

Baird is a private company.

Who are Baird's competitors?

Baird competitors include Morgan Stanley, Stifel Financial, The Vanguard Group, Piper Jaffray, William Blair, Charles Schwab, Edward Jones, Citi, CME Group, Primerica, Jefferies, Merrill Lynch, Raymond James Financial, HSBC Bank, Houlihan Lokey, Cowen, Oppenheimer & Co, J.P. Turner, Goldman Sachs, Northwestern Mutual.

Who works at Baird?

Steven Booth (President & Chief Executive Officer)

Robert Baird (Founder)

Eric Baird (Founder)

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Zippia gives an in-depth look into the details of Baird, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Baird. The employee data is based on information from people who have self-reported their past or current employments at Baird. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Baird. The data presented on this page does not represent the view of Baird and its employees or that of Zippia.

Baird may also be known as or be related to Baird, Baird Holding Company, Robert W Baird & Co Incorporated, Robert W. Baird & Co., Robert W. Baird & Co. Inc., Robert W. Baird & Co. Incorporated and Robert W. Baird & Co., Inc. (Equity).