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The partners adopted the Ace name in 1927, and incorporated the following year.
1930: Hesse becomes president of the organization.
Elder and three partners quietly opened our first store in 1969 “out in the country” just outside the city limits of Chattanooga, Tennessee.
The company achieved national penetration in 1978, when it signed on members in the eastern United States.
By 1984, Ace's national advertising budget topped $10 million, most of which was spent on television spots.
During the “Blizzard of 1993” all Elder’s stores remain open for business, many operating without power and with managers staying overnight for several days.
These were the first of 14 retail support centers that came into being across the country by 1994.
1994: Ace launches its strategic plan for the next century.
As part of its plan to improve retail performance, Ace also announced that it would open its own stores in the Chicago area to test retail concepts, an objective it achieved in by 1995.
NHS also became the supplier in 1998 to the largest non-cooperative buying group for lumber and building materials in the United States.
In April 2000, Ace placed in-store kiosks in more than 1,000 stores, allowing customers immediate access to the web site.
The promulgation of the goals of Ace 2000 and The New Age of Ace exemplified two fundamental changes in the organization and the retail hardware industry.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Fallas | 1962 | $20.0M | 100 | - |
| Surf Style | 1990 | $1.2M | 25 | 61 |
| Ocean State Job Lot | 1977 | $700.0M | 5,003 | 35 |
| Craft Warehouse | - | $1.3M | 50 | - |
| The SM Store | - | $620.0M | 30,000 | 1 |
| Coast Guard Exchange System | 2009 | $200.0M | 1,200 | 50 |
| Shoe Station | 1984 | $17.0M | 25 | - |
| Modell's Sporting Goods | 1977 | $765.0M | 3,000 | - |
| Salvation Army Family Store | 1865 | $6.5M | 195 | 3 |
| Once Upon A Child | 1985 | $5.0M | 143 | 52 |
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Rockys Ace Hardware may also be known as or be related to Rocky's Ace Hardware and Rockys Ace Hardware.