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Rodale Overview

Rodale, Inc. was an American publisher of health and wellness magazines, books, and digital properties. Rodale was headquartered in Emmaus, Pennsylvania and maintains a satellite office in New York City. It publishes health and wellness lifestyle magazines, including Men's Health and Prevention.
The staff at Rodale come from unusually diverse demographic backgrounds. The company is 53.8% female and 33.3% ethnic minorities. Despite its diversity in other areas, Rodale employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 87.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Rodale has great employee retention with staff members usually staying with the company for 4.6 years. The average employee at Rodale makes $73,196 per year. In comparison, some of its highest paying competitors, like Encyclopaedia Britannica, 1105 Media, and Reader's Digest, pay $84,015, $80,176, and $77,174, respectively.
Based in Pennsylvania, Rodale is a key player in the media industry with 1,200 employees and an annual revenue of $435.6M.

Industry

Publishing

Revenue

$435.6M

Employees

1,200

Founded in

1930

Headquarters

Emmaus, PA

Website

rodaleinc.com

Organization Type

Private

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The Team At Rodale

Key People
  • J. I. Rodale (founder)
  • Steven Murphy (CEO)
  • Maria Rodale (ceo)

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Rodale Rankings

Rodale is ranked #14 on the Best Media Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Rodale Salaries

How much does Rodale pay?
The national average salary for a Rodale employee in the United States is $73,196 per year. Employees in the top 10 percent can make over $150,000 per year, while employees at the bottom 10 percent earn less than $35,000 per year.
9.8
Salary Score
Average Employee Earnings

Rodale Salaries By Job Title

While the average employee salary at Rodale is $73,196, there is a big variation in pay depending on the role. Some of the positions that earn high wages at Rodale include group director, director, corporate communications, art director, and senior software engineer. A typical group director salary at Rodale is $237,954. Other roles at Rodale include public relations internship and customer service representative. A public relations internship at Rodale earns an average yearly salary of $29,443.
Job Title
Title
Average Salary
Group Director
Salary Range220k - 256k$238k$237,954
Director, Corporate Communications
Salary Range192k - 216k$204k$204,208
Art Director
Salary Range122k - 163k$141k$141,459
Senior Software Engineer
Salary Range120k - 144k$132k$131,744
Consumer Marketing Manager
Salary Range112k - 125k$119k$118,853
Project Manager
Salary Range101k - 134k$117k$116,706
Applications Developer
Salary Range98k - 116k$107k$106,975
Senior Designer
Salary Range77k - 120k$96k$96,387
Finance Analyst
Salary Range72k - 113k$91k$90,733
Front End Developer
Salary Range65k - 82k$73k$73,420
$44k
$256k

Rodale Careers

On average, employees at Rodale stay with the company for 4.6 years. Employees most commonly join Rodale after leaving Hearst. When they leave Rodale, they most frequently get their next job at Time Services Inc.

Average Length of Employment

Rodale
4.6 years
Bonnier
3.3 years
Conde Nast
3.3 years

Top Employers Before Rodale

Hearst
13.6 %

Top Employers After Rodale

Hearst
9.0 %

Rodale Employee Demographics

9.2
Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Rodale Employees Education

Of the 1,200 employees at Rodale, 12.5% attended New York University. Employees at Rodale most frequently majored in English, and most employees’ highest level of education is a Bachelors.

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Rodale Employee Political Affiliation

Rodale employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Rodale employee was by David Zinczenko. David Zinczenko donated $7,400 to the Democratic Party.

Employee Political Donations

NameJob TitlePartyDonation
David ZinczenkoSenior Vice President
David Zinczenko
Senior Vice President
Senior Vice President
Democratic Party
Democratic Party
$7,400Democratic Party
$7,400
Maria RodaleChief Executive Officer
Maria Rodale
Chief Executive Officer
Chief Executive Officer
Democratic Party
Democratic Party
$4,916Democratic Party
$4,916
David ZincenkoEditor
David Zincenko
Editor
Editor
Republican Party
Republican Party
$4,800Republican Party
$4,800
Steven MurphyPresident/Chief Executive Officer
Steven Murphy
President/Chief Executive Officer
President/Chief Executive Officer
Democratic Party
Democratic Party
$2,400Democratic Party
$2,400
Heather RodalePublishing
Heather Rodale
Publishing
Publishing
Democratic Party
Democratic Party
$1,000Democratic Party
$1,000
Adrienne KinneyDirector
Adrienne Kinney
Director
Director
Democratic Party
Democratic Party
$750Democratic Party
$750
Whitney JonesHuman Resources Coordinator
Whitney Jones
Human Resources Coordinator
Human Resources Coordinator
Democratic Party
Democratic Party
$500Democratic Party
$500
Anthony RodaleBoard Member
Anthony Rodale
Board Member
Board Member
Democratic Party
Democratic Party
$500Democratic Party
$500
Lawrence JustFinance Vice President
Lawrence Just
Finance Vice President
Finance Vice President
Democratic Party
Democratic Party
$500Democratic Party
$500
Jennifer SucovEditor
Jennifer Sucov
Editor
Editor
Democratic Party
Democratic Party
$250Democratic Party
$250
Show More

Rodale Financial Performance

9.7
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

$100M - $1B

Founded in

1930

Organization type

Private

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Rodale Competitors

Some of the competitors of Rodale are Encyclopaedia Britannica, 1105 Media, and Reader's Digest. The wages at Encyclopaedia Britannica average higher than the other similar companies, where the median salary is $84,015 per year. The salaries at 1105 Media average $80,176 per year, and the salaries at Reader's Digest come in at $77,174 per year.
Company
Average Salary
Encyclopdia Britannica Online
Salary Range59k - 117k$84k$84,015
1105 Media
Salary Range54k - 117k$80k$80,176
Reader's Digest
Salary Range54k - 109k$77k$77,174
Bonnier
Salary Range53k - 110k$77k$76,571

Penton

Salary Range52k - 103k$74k$73,573
Jobson Publishing
Salary Range49k - 104k$72k$72,142
Access Intelligence
Salary Range49k - 105k$72k$71,903
Martha Stewart
Salary Range47k - 106k$71k$70,907

TechTarget

Salary Range49k - 94k$68k$68,182
American Media
Salary Range45k - 96k$67k$66,615
$32k
$117k

Frequently Asked Questions about Rodale

When was Rodale founded?

Rodale was founded in 1930.

How many Employees does Rodale have?

Rodale has 1,200 employees.

How much money does Rodale make?

Rodale generates $435.6M in revenue.

What industry is Rodale in?

Rodale is in the publishing industry.

What type of company is Rodale?

Rodale is a private company.

Who are Rodale's competitors?

Rodale competitors include Martha Stewart, Bonnier, Conde Nast, Oxford University Press, Wiley, Meredith, TechTarget, American Media, Reader's Digest, Penton, Encyclopaedia Britannica, Hearst, A&E Networks, Jobson Publishing, Access Intelligence, 1105 Media, News Media, Macmillan Holdings, Los Angeles Times, Alloy Media Holdings.

Who works at Rodale?

J. I. Rodale (founder)

Steven Murphy (CEO)

Maria Rodale (ceo)

Where is Rodale's headquarters?

Rodale's headquarters is in Emmaus, PA.

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Rodale, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Rodale. The employee data is based on information from people who have self-reported their past or current employments at Rodale. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Rodale and its employees or that of Zippia.

Rodale may also be known as or be related to RODALE INC, Rodale, Rodale Inc, Rodale Inc. and Rodale, Inc.