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Rodale Overview

Rodale is an American publisher of health and wellness magazines, books, and digital properties. It publishes health and wellness lifestyle magazine brands, including Men's Health Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. Through a broad portfolio of best-in-class brands, Rodale reaches over 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City, on Third Avenue.
The staff at Rodale come from unusually diverse demographic backgrounds. The company is 55.9% female and 33.3% ethnic minorities. Despite its diversity in other areas, Rodale employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 87.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Rodale has great employee retention with staff members usually staying with the company for 5.5 years. The average employee at Rodale makes $67,923 per year. In comparison, some of its highest paying competitors, like Martha Stewart Living Omnimedia, American Media, and Bonnier, pay $88,858, $76,368, and $73,318, respectively.
Based in Pennsylvania, Rodale is a key player in the media industry with 1,200 employees and an annual revenue of $435.6M.







Founded in



Emmaus, PA



Organization Type


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The Team At Rodale

Key People

Maria Rodale

J. I. Rodale

Rodale Company Rankings

Rodale is ranked #11 on the Best Media Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Rodale Salaries

Salary Score
The national average salary for a Rodale employee in the United States is $67,923 per year. Employees in the top 10 percent can make over $131,000 per year, while employees at the bottom 10 percent earn less than $35,000 per year.
Average Rodale Salary
$67,923 yearly
$32.66 hourly
Updated July 11, 2022
10 %
90 %
Average Employee Earnings

Highest Paying Jobs At Rodale

Rank  Job Title  Avg. Salary  Hourly Rate  
1Group Director$149,939$72
2Senior Software Engineer$133,289$64
3Applications Developer$124,947$60
4Senior Designer$123,406$59
5Front End Developer$117,778$57
6Director, Corporate Communications$113,562$55
7Project Manager$110,694$53
9Consumer Marketing Manager$104,199$50
10Art Director$92,526$44
11Graphic Designer$91,100$44
12Digital Specialist$89,179$43
13Finance Analyst$86,129$41
14Online Producer$82,905$40
15Research Associate$77,476$37
16Sales Planner$69,555$33
17Assistant Editor$68,917$33
18Production Analyst$62,883$30
19Associate Editor$61,149$29
20Marketing Coordinator$48,408$23

Rodale Demographics Summary

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Rodale Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Rodale. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Rodale has 1,200 employees.

  • 56% of Rodale employees are women, while 44% are men.

  • The most common ethnicity at Rodale is White (67%), followed by Hispanic or Latino (13%) and Black or African American (11%).

  • Rodale employees are most likely to be members of the democratic party.

  • On average, employees at Rodale stay with the company for 5.5 years.

  • The average employee at Rodale makes $67,923 per year.

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Rodale Employee Political Affiliation

Rodale employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Rodale employee was by David Zinczenko. David Zinczenko donated $7,400 to the Democratic Party.


Democratic Party

87.5 %

Republican Party

12.5 %

Employee Political Donations

Name  Job Title  Party  Donation  
David ZinczenkoSenior Vice PresidentDemocratic Party$7,400
Maria RodaleChief Executive OfficerDemocratic Party$4,916
David ZincenkoEditorRepublican Party$4,800
Steven MurphyPresident/Chief Executive OfficerDemocratic Party$2,400
Sean BumgarnerDesign DirectorDemocratic Party$2,105
Heather RodalePublisherDemocratic Party$1,000
Adrienne KinneyDirectorDemocratic Party$750
Whitney JonesHuman Resources CoordinatorDemocratic Party$500
Anthony RodaleBoard MemberDemocratic Party$500
Jennifer SucovEditorDemocratic Party$250
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Rodale Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

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Rodale Competitors

Some of the competitors of Rodale are Martha Stewart Living Omnimedia, American Media, and Bonnier. The wages at Martha Stewart Living Omnimedia average higher than the other similar companies, where the median salary is $88,858 per year. The salaries at American Media average $76,368 per year, and the salaries at Bonnier come in at $73,318 per year.
Average Salarydesc
Martha Stewart Living Omnimedia
Salary Range63k - 123k$89k$88,858
American Media
Salary Range53k - 108k$76k$76,368
Salary Range54k - 98k$73k$73,318
John Wiley & Sons
Salary Range49k - 91k$67k$66,976

Fairchild Fashion Media

Salary Range45k - 93k$65k$65,361

Advance Publications

Salary Range43k - 96k$65k$64,635
Crain Communications
Salary Range44k - 90k$64k$63,658
Meredith Corporation
Salary Range40k - 83k$58k$58,026
Oxford University Press
Salary Range37k - 73k$53k$52,607

New York Magazine

Salary Range36k - 73k$52k$51,828

Frequently Asked Questions about Rodale

When was Rodale founded?

Rodale was founded in 1930.

How many Employees does Rodale have?

Rodale has 1,200 employees.

How much money does Rodale make?

Rodale generates $435.6M in revenue.

What industry is Rodale in?

Rodale is in the publishing industry.

What type of company is Rodale?

Rodale is a private company.

Who are Rodale's competitors?

Rodale competitors include Meredith Corporation, Los Angeles Times, New York Magazine, Boston Herald, Advance Publications, Gannett, Sunset, Graham Holdings, Washington Plaza Hot, Men's Health, Martha Stewart Living Omnimedia, Bonnier, Oxford University Press, Condé Nast, American Media, John Wiley & Sons, Fairchild Fashion Media, D Magazine, Crain Communications, Us Weekly.

Who works at Rodale?

Maria Rodale (Chairman/CEO)

J. I. Rodale (Founder)

Where is Rodale's headquarters?

Rodale's headquarters is in Emmaus, PA.

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Zippia gives an in-depth look into the details of Rodale, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Rodale. The employee data is based on information from people who have self-reported their past or current employments at Rodale. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Rodale. The data presented on this page does not represent the view of Rodale and its employees or that of Zippia.

Rodale may also be known as or be related to Rodale, Rodale Inc, Rodale Inc. and Rodale, Inc.