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Roku history
Roku company history timeline
In December 2007, the Netflix Player was almost ready for launch, but Netflix CEO Reed Hastings pulled the plug.
A round of venture capital funding from Menlo Ventures was announced in October 2008.
In October 2009, Roku released two new models into its first-generation range: the Roku SD and the Roku HD-XR.
Another round of about $8.4 million was disclosed in 2009.
In 2010, Roku released updated versions of its lineup.
In July 2011, Roku released its second-generation players, consisting of the Roku 2 HD, Roku 2 XD and Roku 2 XS. All of the new models included 802.11n, a micro SD slot and Bluetooth.
In January 2012, Roku released its dongle-type player, the Streaming Stick.
In 2013, Roku launched its third-generation players.
In October 2015, the Roku 4 was released as an addition to the third-generation lineup.
In 2015, the company announced it would be sub-leasing the buildings in Los Gatos, California from Netflix.
In September 2016, Roku launched a whole new lineup of devices.
On September 28, 2017, the company held an initial public offering of stock and began trading on the Nasdaq exchange.
In October 2017, Roku launched a new Streaming Stick+, which came with an enhanced WiFi antenna.
According to Forbes, Roku had 41% of market share in 2018.
In July 2019 Roku started moving to a new headquarters in San Jose, with plans to vacate offices subleased from Netflix.
Some analyst estimates seem to think that 2020 will be the last year of losses before Roku begins to break even.
On January 8, 2021, Roku announced it would acquire rights to Quibi's content, for an amount less than $100 million, and that all of Quibi's 75 programs would be streamed on their platform on free ad-supported channels.
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Roku competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| 1998 | $350.0B | 139,995 | 5,501 | |
| Juniper Networks | 1996 | $5.1B | 9,400 | - |
| F5 | 1996 | $2.8B | 6,550 | 206 |
| Dell | 1984 | $95.6B | 165,000 | 184 |
| Oculus | 1994 | $24.0M | 326 | 6 |
| AT&T | 1983 | $122.3B | 230,000 | 3,988 |
| Citrix | 1989 | $3.2B | 9,000 | 6 |
| RealNetworks | 1994 | $156.2M | 1,060 | 2 |
| Netgear | 1996 | $673.8M | 1,008 | 13 |
| HP | 1939 | $53.6B | 53,000 | 559 |
Roku history FAQs
Zippia gives an in-depth look into the details of Roku, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Roku. The employee data is based on information from people who have self-reported their past or current employments at Roku. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Roku. The data presented on this page does not represent the view of Roku and its employees or that of Zippia.
Roku may also be known as or be related to ROKU, INC, Roku, Roku Inc and Roku, Inc.