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Roku salaries
Roku salary estimate
$160,877yearly
Roku Salary Insights
At Roku, the salary landscape reveals significant disparities based on job roles and locations. The average salary is $160,877, but top positions command much higher pay. For instance, partners can earn around $248,907, while software engineering managers average $218,333. In contrast, entry-level roles such as staffing coordinators offer an average of $40,384.
Departmental Salary Variations
Salary also varies across departments. The business development department leads with an average of $190,979, followed by engineering at $168,187. In contrast, finance positions average around $123,508, indicating a disparity in compensation strategies.
Comparison with Competitors
When compared to competitors, Roku's salaries are competitive. For example, Google employees earn an average of $140,774, while Netgear employees average $134,655. Understanding these figures can help prospective employees gauge their earning potential and make informed career decisions in the tech industry.
Highest paying jobs at Roku
The highest paying jobs at Roku are partner, software engineering manager, director of user experience, and director program management. Partner jobs at Roku earn an average yearly salary of $248,907, Roku software engineering manager jobs average $218,333, and Roku director of user experience jobs average $205,890.
The lowest paying Roku roles include staffing coordinator and human resources assistant. Roku staffing coordinator average salary is $40,384 per year. So while the average Roku salary is $160,877 there is a big variation in pay depending on the role.
Highest paying jobs at Roku
| Rank | Job title | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | Partner | $248,907 | $119.67 |
| 2 | Software Engineering Manager | $218,333 | $104.97 |
| 3 | Director Of User Experience | $205,890 | $98.99 |
| 4 | Director Program Management | $200,610 | $96.45 |
| 5 | Senior Software Engineer | $179,839 | $86.46 |
| 6 | Senior Data Scientist | $173,478 | $83.40 |
| 7 | Quality Assurance Manager | $167,196 | $80.38 |
| 8 | Data Engineer | $158,262 | $76.09 |
| 9 | Visual Designer | $144,864 | $69.65 |
| 10 | Job Developer | $137,579 | $66.14 |
| 11 | User Experience Designer | $134,602 | $64.71 |
| 12 | Business Analyst | $121,350 | $58.34 |
| 13 | Technical Analyst | $119,066 | $57.24 |
| 14 | Technical Writer | $64,499 | $31.01 |
| 15 | Quality Assurance Internship | $53,023 | $25.49 |
| 16 | Human Resources Assistant | $40,575 | $19.51 |
| 17 | Staffing Coordinator | $40,385 | $19.42 |
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Average Roku salary by state
Roku pays the highest salaries in California due to higher costs of living and competition in the state.
| Rank | State | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | California | $175,429 | $84.34 |
| 2 | New York | $155,067 | $74.55 |
| 3 | Massachusetts | $149,654 | $71.95 |
| 4 | Illinois | $143,155 | $68.82 |
| 5 | Connecticut | $142,343 | $68.43 |
| 6 | Michigan | $140,333 | $67.47 |
| 7 | Texas | $133,877 | $64.36 |
How much does Roku pay by location?
Highest paying Roku locations
| Rank | Location | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | San Jose, CA | $179,817 | $86.45 |
| 2 | New York, NY | $155,292 | $74.66 |
| 3 | Boston, MA | $149,904 | $72.07 |
| 4 | Austin, TX | $133,561 | $64.21 |
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Roku salaries by department
Salaries at Roku vary depending on the department you work in. Roku salaries in the business development department are the highest with an average salary of $190,979. Employees in the engineering department at Roku receive relatively high salaries as well, with an average salary of $168,187 per year. Departments that don't pay as well at Roku include the finance and the plant/manufacturing organizational functions, with employees earning average salaries of $123,508 and $134,656, respectively.
Average Roku salary by department
| Rank | Department | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | Business Development | $190,979 | $91.82 |
| 2 | Engineering | $168,187 | $80.86 |
| 3 | Marketing | $156,843 | $75.41 |
| 4 | IT | $150,600 | $72.40 |
| 5 | Art/Design | $140,458 | $67.53 |
| 6 | Plant/Manufacturing | $134,657 | $64.74 |
| 7 | Finance | $123,509 | $59.38 |
How much does Roku pay by department?
Best paying Roku engineering salaries
| Rank | Position | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | Engineering Director | $238,685 | $114.75 |
| 2 | Software Engineering Manager | $218,333 | $104.97 |
| 3 | Application Manager | $182,471 | $87.73 |
| 4 | Senior Software Engineer | $179,839 | $86.46 |
| 5 | Senior Data Scientist | $173,478 | $83.40 |
| 6 | Data Engineer | $158,262 | $76.09 |
| 7 | Technical Analyst | $119,066 | $57.24 |
Best paying Roku plant/manufacturing salaries
| Rank | Position | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | Quality Assurance Manager | $167,196 | $80.38 |
| 2 | Senior Quality Assurance Engineer | $145,010 | $69.72 |
Best paying Roku marketing salaries
| Rank | Position | Average Roku salary | Hourly rate |
|---|---|---|---|
| 1 | Product Management Director | $231,923 | $111.50 |
| 2 | Director Of Digital Marketing | $202,760 | $97.48 |
| 3 | Senior Product Manager | $194,651 | $93.58 |
| 4 | Senior Manager Of Marketing | $172,622 | $82.99 |
| 5 | Business Analyst | $121,350 | $58.34 |
| 6 | Content Analyst | $71,219 | $34.24 |
Roku competitors’ average salaries
Average salaries at Roku competitors, like Google, Netgear, and F5, vary. Google employees earn the highest salaries, with an average yearly salary of $140,774. The average salary at Netgear is $134,655 per year, and the average salary at F5 is $122,454 per year.
Highest paying Roku competitors
| Rank | Company name | Zippia score | Average salary |
|---|---|---|---|
| 1 | 4.8 | $140,774 | |
| 2 | Netgear | 4.8 | $134,655 |
| 3 | F5 | 4.6 | $122,454 |
| 4 | Juniper Networks | 4.2 | $120,409 |
| 5 | Cadence Design Systems | 4.7 | $115,840 |
| 6 | Citrix | 4.6 | $114,526 |
| 7 | Brightcove | 4.5 | $114,373 |
| 8 | RealNetworks | 4.2 | $112,285 |
| 9 | Sonos | 3.8 | $105,325 |
| 10 | HP | 4.9 | $102,566 |
| 11 | Dell | 4.8 | $98,219 |
| 12 | Digital Convergence Technologies | 3.6 | $93,396 |
| 13 | Cybersource | 4.6 | $88,389 |
| 14 | Savi Technology | 4.4 | $87,069 |
| 15 | Digimarc | 4.6 | $86,704 |
| 16 | Oculus | 4.5 | $83,086 |
| 17 | Nimblefish Technologies | 3.7 | $80,323 |
| 18 | Paycor | 4.6 | $78,677 |
| 19 | Verizon Communications | 4.7 | $58,561 |
| 20 | AT&T | 4.6 | $47,201 |
Recently added Roku salaries
| Job | Location | Date added | Salary |
|---|---|---|---|
| Senior ADS Business Development Manager-Strategic Ad Partnerships | New York, NY | 06/27/2025 | $202,000 |
| Senior Manager, Content Distribution | New York, NY | 06/27/2025 | $195,000 |
| Senior Manager, Content Distribution | San Jose, CA | 06/27/2025 | $195,000 |
| Partner Engineer | San Jose, CA | 06/26/2025 | $90,000 |
| Software Engineer | San Jose, CA | 06/21/2025 | $130,000 |
What employees say about salary at Roku
Smaller teams are awesome, lots of independence, initiative, opportunities to drive your own projects
Higher management doesn't see to have a good plan, manage and conduct business by trial and error, hiring goals are random, then jump on the laying off bandwagon because everyone else in the tech industry is doing it, as if people were chess pieces.
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Zippia gives an in-depth look into the details of Roku, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Roku. The employee data is based on information from people who have self-reported their past or current employments at Roku. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Roku. The data presented on this page does not represent the view of Roku and its employees or that of Zippia.