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What does a route sales driver do?

Updated January 8, 2025
7 min read
What does a route sales driver do

A route sales driver is the company driver in charge of distributing goods or products to customers on a specific route or area. In some companies or organizations, they are also tasked with the role of collecting payment for delivered goods and also keeping a record of it. Their duties and responsibilities include vehicle inspection and maintenance and keeping records of deliveries and payments.

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Route sales driver responsibilities

Here are examples of responsibilities from real route sales driver resumes:

  • Manage 100 stores as a DSD vendor, entailing presales, delivery and basic account management.
  • Obtain and keep current CDL.
  • Train new drivers and teach company procedures and if CDL need give written and road test.
  • Use effective communication and interpersonal skills when interacting with customers during pickup and/or delivery of packages.
  • Meet with customers, sales team to develop premier marketing, advertising and POS programs.
  • Distribute product to small business and large retail outlets using POS material and FIFO inventory techniques.
  • Sort packages by region, deliver packages to customers, handle cash-on-delivery payments, process business pickups, utilize DIAD board technology

Route sales driver skills and personality traits

We calculated that 17% of Route Sales Drivers are proficient in CDL, Customer Service, and DOT. They’re also known for soft skills such as Customer-service skills, Hand-eye coordination, and Math skills.

We break down the percentage of Route Sales Drivers that have these skills listed on their resume here:

  • CDL, 17%

    Achieved class A CDL license, responsible for safe operation of truck and performing daily DOT safety inspections on vehicle.

  • Customer Service, 14%

    Maintained an Excellent driving record, Accurate keeping of daily delivery accounts invoicing, Maintained Outstanding Customer Service relationship.

  • DOT, 13%

    Implemented company safety procedures and performing daily DOT inspections on company vehicles.

  • Customer Locations, 6%

    Delivered product daily as requested by customers and rotated/stocked inventory at customer locations.

  • Customer Complaints, 5%

    Demonstrated experience and resolving customer complaints and inquiries.

  • Pallet Jack, 5%

    Used forklift, lift gates, pallet jacks, hand and power maintenance tools for service or repair.

"cdl," "customer service," and "dot" are among the most common skills that route sales drivers use at work. You can find even more route sales driver responsibilities below, including:

Customer-service skills. To carry out their duties, the most important skill for a route sales driver to have is customer-service skills. Their role and responsibilities require that "when completing deliveries, drivers often interact with customers and should make a good impression to ensure repeat business." Route sales drivers often use customer-service skills in their day-to-day job, as shown by this real resume: "developed excellent working relationships with all customers and store management. "

Hand-eye coordination. Another soft skill that's essential for fulfilling route sales driver duties is hand-eye coordination. The role rewards competence in this skill because "drivers need to observe their surroundings at all times while operating a vehicle." According to a route sales driver resume, here's how route sales drivers can utilize hand-eye coordination in their job responsibilities: "store management coordination including inventory/stock control, record keeping and product delivery within established time frames. "

Math skills. Another skill that relates to the job responsibilities of route sales drivers is math skills. This skill is critical to many everyday route sales driver duties, as "because delivery truck drivers and driver/sales workers sometimes take payment, they must be able to count cash and make change quickly and accurately." This example from a resume shows how this skill is used: "check accuracy of all deliveries and perform accurate math computations. "

Sales skills. route sales driver responsibilities often require "sales skills." The duties that rely on this skill are shown by the fact that "driver/sales workers are expected to persuade customers to purchase new or different products." This resume example shows what route sales drivers do with sales skills on a typical day: "work with store management in accounts assigned to set up promotions, order product and promote sales of publications. "

Visual ability. A commonly-found skill in route sales driver job descriptions, "visual ability" is essential to what route sales drivers do. Route sales driver responsibilities rely on this skill because "to have a driver’s license, delivery truck drivers and driver/sales workers must be able to pass a state vision test." You can also see how route sales driver duties rely on visual ability in this resume example: "worked in conjunction with sales merchandisers and store management to ensure visually pleasing displays and product presentation. "

See the full list of route sales driver skills

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Compare different route sales drivers

Route sales driver vs. Merchandise distributor

A driver/merchandiser's role in society is to directly deliver products to customers on time, bearing good communication skills to interpret and relay messages and instructions. A driver/merchandiser is also tasked to check on the truck's condition, repair or replace damaged parts, and deliver it to reliable auto shops if the damage is severe. They must follow road guidelines and laws imposed by the state or city where they do the job.

We looked at the average route sales driver salary and compared it with the wages of a merchandise distributor. Generally speaking, merchandise distributors are paid $4,820 lower than route sales drivers per year.While their salaries may differ, the common ground between route sales drivers and merchandise distributors are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like inventory control, retail store, and hand trucks.

These skill sets are where the common ground ends though. The responsibilities of a route sales driver are more likely to require skills like "cdl," "customer service," "dot," and "customer locations." On the other hand, a job as a merchandise distributor requires skills like "sales floor," "merchandise product," "retail locations," and "increase sales." As you can see, what employees do in each career varies considerably.

The education levels that merchandise distributors earn slightly differ from route sales drivers. In particular, merchandise distributors are 6.7% more likely to graduate with a Master's Degree than a route sales driver. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

Route sales driver vs. Driver/merchandiser

A career as a driver/merchandiser brings a lower average salary when compared to the average annual salary of a route sales driver. In fact, driver/merchandisers salary is $16,841 lower than the salary of route sales drivers per year.A few skills overlap for route sales drivers and driver/merchandisers. Resumes from both professions show that the duties of each career rely on skills like "cdl," "dot," and "customer locations. "

In addition to the difference in salary, there are some other key differences worth noting. For example, route sales driver responsibilities are more likely to require skills like "customer service," "pallet jack," "routine maintenance," and "develop leads." Meanwhile, a driver/merchandiser has duties that require skills in areas such as "pre-trip," "merchandise product," "punctuality," and "cash handling." These differences highlight just how different the day-to-day in each role looks.

Driver/merchandisers may earn a lower salary than route sales drivers, but driver/merchandisers earn the most pay in the education industry with an average salary of $46,233. On the other hand, route sales drivers receive higher pay in the education industry, where they earn an average salary of $53,766.driver/merchandisers earn similar levels of education than route sales drivers in general. They're 0.3% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.

Route sales driver vs. Pizza delivery

An average pizza delivery eans a lower salary compared to the average salary of route sales drivers. The difference in salaries amounts to pizza deliveries earning a $10,836 lower average salary than route sales drivers.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from route sales driver resumes include skills like "cdl," "customer service," "dot," and "customer locations," whereas a pizza delivery is more likely to list skills in "customer service associates," "gps," "phone orders," and "general maintenance. "

When it comes to education, pizza deliveries tend to earn similar degree levels compared to route sales drivers. In fact, they're 0.0% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.

Route sales driver vs. Driver sales

Driver sales average a lower salary than the annual salary of route sales drivers. The difference is about $11,454 per year.While both route sales drivers and driver sales complete day-to-day tasks using similar skills like cdl, customer service, and customer locations, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A route sales driver uses "dot," "routine maintenance," "develop leads," and "customer accounts." Driver sales are more likely to have duties that require skills in "basic math," "pos," "phone calls," and "hazmat. "driver sales enjoy the best pay in the transportation industry, with an average salary of $38,773. For comparison, route sales drivers earn the highest salary in the education industry.The average resume of driver sales showed that they earn similar levels of education compared to route sales drivers. So much so that theyacirc;euro;trade;re 0.6% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.2%.

Types of route sales driver

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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