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According to company sources, RCC was one of the first cellular services to make a profit, doing so just four years after its founding in 1990.
1990: Rural Cellular Corporation (RCC) is incorporated; Richard P. Ekstrand is named president and CEO.
He left McCaw in 1991, but before his departure he already had begun his career as an entrepreneur.
Fairfield, California-based General Cellular Corporation, which had filed for bankruptcy in 1992 after accumulating more than $100 million in losses, was Stanton's target.
In July 1994, Stanton doubled the size of Pacific Northwest Cellular by combining it with General Cellular, at the time valued between $240 million and $275 million, according to documents filed with the Securities and Exchange Commission.
With assets exceeding $9 billion, McCaw Cellular merged with AT & T Corp. in 1994, a transaction valued at $11.5 billion that created AT & T Wireless Services.
Sales by the end of 1995--the company's first full year in business--reached $146 million.
In May 1996, Stanton turned to the public securities market as a means to pay down debt and to inject his company with a fresh supply of capital.
1996: VoiceStream PCS service becomes operational in six markets.
By 1999, the company offered service in 101 properties with licensed coverage of 9.1 million people.
In 1999 alone, Rural Cellular made 27.7 percent of its revenue off of roaming charges.
Operating revenue by the end of 2000 reached $475 million, more than three times the volume recorded two years earlier.
Expanded Services, Innovations, and a Potential Sale: 2000–01
A May 2001 Financial Times article announced that Rural Cellular was in fact seeking a buyer.
In late 2001, Dobson Communications revealed plans to sell a portion of the company to Verizon Wireless Inc., the nation's leading wireless operator.
In 2002, NPI's 38,000 subscribers enabled the company to generate $20 million in revenue.
As a sign of the changing times, the association officially changed its name in 2002 to the National Telecommunications Cooperative Association.
In August 2003, Dobson Communications became the sole owner of American Cellular.
By early 2004, Dobson Communications owned wireless operations in 16 states, operating in markets that were populated by 10.6 million people.
Another important broadband initiative for NTCA came in 2010 when the association and its rural allies launched a comprehensive Save Rural Broadband campaign to tout the critical need for broadband access for all Americans.
The Gig-Certified Smart Rural Community Provider™ designation was a rebrand of the Gig-Certified Provider program that NTCA launched in 2015 to recognize NTCA members capable of delivering gigabit service to the vast majority of locations in an exchange.
The Cybersecurity Act of 2015 established the Department of Homeland Security as the portal for cyber threat information sharing with the government.
The year 2017 marked a change in presidential administration, which included a greater emphasis on rural issues and the need to invest in infrastructure, including rural infrastructure.
In 2017, NTCA established a members-only Cybersecurity Working Group focused on policy.
The increased importance of broadband and the decline in traditional voice lines prompted NTCA in 2018 to change its dues formula so that dues would be based on broadband subscribers, rather than on voice lines, which had been the traditional method.
In 2019, NTCA celebrated both the 50th anniversary of the association’s Rural Broadband PAC, previously known as TECO, and the 25th anniversary of the Foundation for Rural Service.
Over the last decade, NTCA has focused on numerous key initiatives for rural telecom that remain a key focus in the 2020s.
© 2022, NTCA–The Rural Broadband Association All rights reserved.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| MPower Communications | 1995 | $150.6M | 750 | - |
| American Messaging | 2005 | $300.0M | 100 | - |
| Qwest | 1996 | $11.4B | 30,000 | - |
| Bell Atlantic Mobile Systems Inc | - | $20.0M | 50 | - |
| Cincinnati Bell | 1873 | $554.4M | 4,300 | 15 |
| Fairpoint Communications | 1991 | $824.4M | 3,300 | 5 |
| RCN | 1993 | $636.0M | 1,315 | 4 |
| Southern New England Telephone Company | 1878 | $350.0M | 2,700 | - |
| ITC DeltaCom Inc | 1997 | $11.0M | 25 | - |
| BullsEye Telecom | 1999 | $75.0M | 100 | - |
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Rural Cellular may also be known as or be related to Rural Cellular and Rural Cellular Corporation.