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Rural King overview

Industry
Retail
Revenue
Headquarters
Employees
6,400
Founded in
Website
Organization type
Private
Social media
Rural King is America's farm and home store that provides essentials to the communities they serve. It provides a broad range of necessities, essential goods, food, feed, seed, and other farm and home products. It planted its roots in Mattoon, Illinois in 1960. Since that time, Rural King has added over 100 stores in a thirteen-state area (Alabama, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, Florida, North Carolina, West Virginia, and Virginia). The heart of Rural King is the corporate office, distribution center, and flagship store, located in its city of origin, Mattoon Illinois.
The staff at Rural King come from unusually diverse demographic backgrounds. The company is 55.6% female and 25.7% ethnic minorities. Rural King employees are more likely to be members of the Republican Party than the Democratic Party, with 63.0% of employees identifying as members of the Republican Party. But those numbers could change quickly because the turnover rate at Rural King is relatively high. Employees at Rural King stay with the company for an average of 2.8 years before leaving.The average employee at Rural King makes $29,430 per year. In comparison, some of its highest paying competitors, like Tractor Supply, Natural Grocers, and Hobby Lobby, pay $35,699, $33,982, and $33,862, respectively.
A large retail company with 6,400 employees and an annual revenue of $1.0B, Rural King is headquartered in Illinois.

Rural King's mission statement

We live, love, and embrace a rural lifestyle, which is why we work hard to give the best price, quality, and service every day.

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2.7/5

Rural King employee reviews

Based on 13 ratings

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Job openings at Rural King
798 positions

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Rural King employee reviews

Rural King employee reviews
2.7/5

Based on 13 ratings

Work at Rural King? Share your experience.
Employee reviews
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3.0
A zippia user wrote a review on Dec 2024
Pros of working at Rural King

There was an amazing work community. Like a family.

Cons of working at Rural King

Management asn't very professional and didn't care about the needs of the workers.

Rural King benefits

Discount.

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3.0
A zippia user wrote a review on Dec 2023
Pros of working at Rural King

People

Cons of working at Rural King

They don't expect management to help out when busy. Product on trucks is always the same thing when we have holes on the shelves for months. Higher ups won't listen to their own employees. Cut a ton of jobs when they could have saved money elsewhere. Maybe the 2 million dollars they spend on popcorn and cut back on trucks we don't need everyday with the same product.

Rural King benefits

Not many

What do you like best about Rural King's CEO and the leadership team?

They think the way it worked 60 years ago still works. It dont.

How would you improve Rural King's culture?

I already mentioned it

What brings you the most joy at Rural King?

A couple people I work close with that have to pick up the slack from the unhelpful management

How does your compensation at Rural King compare to the industry average?

It could be better, but I know a lot worse

What's the diversity at Rural King like?

It's good

Is this useful?1 people found this review helpful
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2.0
A zippia user wrote a review on Nov 2023
Pros of working at Rural King

Working with great people

Cons of working at Rural King

Company culture has gotten worse

Rural King benefits

There are less benefits now compared to six years ago

What do you like best about Rural King's CEO and the leadership team?

Company seems to be going in reverse, as in downhill

How would you improve Rural King's culture?

Depends on location, some are very respectful, others are rude

How did you prepare for the Rural King interview?

Think twice before you actually take the job offer

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2.0
A zippia user wrote a review on Oct 2023
Pros of working at Rural King

The employees

Cons of working at Rural King

Management, the cast society of ideology

Rural King benefits

Decent prices. Pets can shop. The water is cheap. Employees are helpful.

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1.0
A zippia user wrote a review on Oct 2023
Pros of working at Rural King

Was a good company to work for a few years ago.

Cons of working at Rural King

6 years with company. You can be a very loyal hardworking person who has missed a handful of days in 6 yrs, an the can tell you something an turn around and do what they want to your family. Never have I ever had a job where they told you what a great employee you are an how hard you work an then come in and cut your hourly wage by $1.50 an hour. How is that Even legal?

Rural King benefits

Nothing now

Is this useful?1 people found this review helpful
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5.0
A zippia user wrote a review on May 2023
Pros of working at Rural King

The people, the pay, the job oppourtunities

Cons of working at Rural King

none at this time

Rural King benefits

real family atmosphere

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2.0
A zippia user wrote a review on Mar 2021
Pros of working at Rural King

My coworkers were nice.

Cons of working at Rural King

They were not good at scheduling whatsoever.

Rural King benefits

Discounted merchandise

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4.0
A zippia user wrote a review on Jan 2021
Pros of working at Rural King

Forklift operator. And being by myself most of three shift

Cons of working at Rural King

Lack Of commuication! And management thinking they know the problem before they hear you out

Rural King benefits

Health benefits!

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2.0
A zippia user wrote a review on Apr 2020
Pros of working at Rural King

The hours and pay were good

Cons of working at Rural King

The management did not handle issues well

Rural King benefits

The discounts

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4.0
A zippia user wrote a review on Oct 2019
Pros of working at Rural King

there were very friendly and nice people that worked there

Cons of working at Rural King

money

Rural King benefits

getting better at designs

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2.0
A zippia user wrote a review on Sep 2019
Pros of working at Rural King

I like the products/merchandise sold.

Cons of working at Rural King

Management extremely arrogant, micromanaging, bullying, small minded people.

Rural King benefits

Discount

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The team at Rural King

  • The founders of Rural King are Keith Beaird and Kermit Speer.
  • The key people at Rural King are Alex Melvin, Keith Beaird and Kermit Speer.
Key people
Alex Melvin
Keith Beaird
Kermit Speer

Rural King rankings

Rural King is ranked #42 on the Best Retail companies to work for in Illinois list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Rural King salaries

Average Rural King salary
$14.15
hourly
$29,430 yearly
Updated March 14, 2024

Rate Rural King's commitment to diversity and inclusion.

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Rural King diversity

9.7
Diversity score
We calculated Rural King’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Rural King’s workforce.
Rural King diversity summary. Zippia estimates Rural King's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Rural King's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Rural King's workforce.
  • Rural King has 6,400 employees.
  • 56% of Rural King employees are women, while 44% are men.
  • The most common ethnicity at Rural King is White (74%).
  • 9% of Rural King employees are Black or African American.
  • 8% of Rural King employees are Hispanic or Latino.
  • The average employee at Rural King makes $29,430 per year.
  • Rural King employees are most likely to be members of the republican party.
  • Employees at Rural King stay with the company for 2.8 years on average.

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Rural King financial performance

9.7
Performance score

Highest paying Rural King competitors

Compare Rural King salaries to competitors, including Tractor Supply, Natural Grocers, and Hobby Lobby. Employees at Tractor Supply earn the highest average yearly salary of $35,699. The salaries at Natural Grocers average $33,982 per year, and the salaries at Hobby Lobby come in at $33,862 per year.
RankCompanyAverage salaryJobs
1$35,6990
2$33,9820
3$33,8620
4$33,0710
5$32,7900
6$32,2470
7$31,1190
8$30,2160
9$30,1540
10$30,1380

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Zippia gives an in-depth look into the details of Rural King, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Rural King. The employee data is based on information from people who have self-reported their past or current employments at Rural King. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Rural King. The data presented on this page does not represent the view of Rural King and its employees or that of Zippia.

Rural King may also be known as or be related to Rural King and Rural King Supply.