The Culture At Rural King

(900 Jobs)
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Rural King Overview

Rural King is America's farm and home store that provides essentials to the communities they serve. It provides a broad range of necessities, essential goods, food, feed, seed, and other farm and home products. It planted its roots in Mattoon, Illinois in 1960. Since that time, Rural King has added over 100 stores in a thirteen-state area (Alabama, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, Florida, North Carolina, West Virginia, and Virginia). The heart of Rural King is the corporate office, distribution center, and flagship store, located in its city of origin, Mattoon Illinois.
The staff at Rural King come from unusually diverse demographic backgrounds. The company is 53.1% female and 25.7% ethnic minorities. Rural King employees are more likely to be members of the Republican Party than the Democratic Party, with 63.0% of employees identifying as members of the Republican Party. But those numbers could change quickly because the turnover rate at Rural King is relatively high. Employees at Rural King stay with the company for an average of 2.6 years before leaving. The average employee at Rural King makes $28,696 per year. Pay at Rural King is significantly lower than some of its highest paying competitors, like Tobacco Superstore, Tractor Supply, and Von Maur, which pay $44,756, $43,347, and $41,718, respectively.
Based in Illinois, Rural King is a small retail company with only 25 employees and an annual revenue of $1.0B.







Founded in



Mattoon, IL


Organization Type


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Rural King Employee Reviews

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Zippia UserMarch 2021


Zippia Official LogoZippia UserMarch 2021

What Do You Like About Working There?

My coworkers were nice.

What DON'T You Like About Working There?

They were not good at scheduling whatsoever.

What Are Your Favorite Benefits/Perks?

Discounted merchandise
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Zippia UserJanuary 2021


Zippia Official LogoZippia UserJanuary 2021

What Do You Like About Working There?

Forklift operator. And being by myself most of three shift

What DON'T You Like About Working There?

Lack Of commuication! And management thinking they know the problem before they hear you out

What Are Your Favorite Benefits/Perks?

Health benefits!
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Zippia UserApril 2020


Zippia Official LogoZippia UserApril 2020

What Do You Like About Working There?

The hours and pay were good

What DON'T You Like About Working There?

The management did not handle issues well

What Are Your Favorite Benefits/Perks?

The discounts
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Zippia UserOctober 2019


Zippia Official LogoZippia UserOctober 2019

What Do You Like About Working There?

there were very friendly and nice people that worked there

What DON'T You Like About Working There?


What Are Your Favorite Benefits/Perks?

getting better at designs
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Zippia UserSeptember 2019


Zippia Official LogoZippia UserSeptember 2019

What Do You Like About Working There?

I like the products/merchandise sold.

What DON'T You Like About Working There?

Management extremely arrogant, micromanaging, bullying, small minded people.

What Are Your Favorite Benefits/Perks?

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The Team At Rural King

  • Keith Beaird (Founder)
  • Kermit Speer (Founder)

Rural King Company Rankings

Rural King is ranked #90 on the Best Retail Companies to Work For in Illinois list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Rural King Salaries

How much does Rural King pay?
The national average salary for a Rural King employee in the United States is $28,696 per year. Employees in the top 10 percent can make over $44,000 per year, while employees at the bottom 10 percent earn less than $18,000 per year.
Salary Score
Average Employee Earnings

Rural King Salaries By Job Title

While the average employee salary at Rural King is $28,696, there is a big variation in pay depending on the role. The higher paying positions at Rural King include Administrative Coordinator, Assistant Department Head, Assistant Manager, and Department Manager. A typical Administrative Coordinator salary at Rural King is $42,967. Other roles at Rural King include Cashier and Sales Associate. A Cashier at Rural King earns an average yearly salary of $22,562.
Job Title
Average Salarydesc
Administrative Coordinator
Salary Range40k - 46k$43k$42,967
Assistant Department Head
Salary Range39k - 46k$43k$42,708
Assistant Manager
Salary Range33k - 37k$36k$35,765
Department Manager
Salary Range31k - 37k$34k$34,369
Tire Technician
Salary Range28k - 33k$31k$30,866
Warehouse Worker
Salary Range28k - 32k$31k$30,842
Sales Person
Salary Range23k - 37k$30k$30,064
Forklift Operator
Salary Range28k - 31k$30k$29,518
Warehouse Associate
Salary Range26k - 31k$29k$28,684
Salary Range27k - 29k$28k$28,480

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Rural King Careers

On average, employees at Rural King stay with the company for 2.6 years. Employees most commonly join Rural King after leaving Walmart. When they leave Rural King, they most frequently get their next job at Walmart.

Average Length of Employment

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Rural King Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

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Rural King Employees Education

Of the 25 employees at Rural King, 11.5% attended Eastern Illinois University. Employees at Rural King most frequently majored in Business, and most employees’ highest level of education is a High School Diploma.

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Rural King Employee Political Affiliation

Rural King employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Rural King employee was by Alex Melvin. Alex Melvin donated $12,600 to the Republican Party.

Employee Political Donations

NameJob TitlePartyDonation
Alex MelvinSales
SalesRepublican Party
$12,600Republican Party
Bruce SpeerRetailer
RetailerRepublican Party
$6,600Republican Party
Gary MelvinFarmer
FarmerRepublican Party
$6,400Republican Party
Joan SpeerExecutive
ExecutiveRepublican Party
$3,500Republican Party
Kyle BanksCategory Manager
Category ManagerRepublican Party
$2,800Republican Party
Matt InglesLoader
LoaderDemocratic Party
$738Democratic Party
George WachClerk
ClerkRepublican Party
$300Republican Party
Ricky NewcombAssociate Retailer
Associate RetailerDemocratic Party
$239Democratic Party
Marcia DriemanCashier
CashierRepublican Party
$125Republican Party
Joseph PaulusAssociate
AssociateDemocratic Party
$90Democratic Party
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Rural King Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Rural King Competitors

Based on our research, similar companies to Rural King are Tobacco Superstore, Tractor Supply, and Von Maur. The wages at Tobacco Superstore average higher than the other similar companies, where the median salary is $44,756 per year. The employees at Tractor Supply earn an average yearly salary of $43,347 per year, and the salaries at Von Maur average $41,718 per year.
Average Salarydesc

Tobacco Superstore

Salary Range31k - 64k$45k$44,756
Tractor Supply
Salary Range29k - 64k$43k$43,347
Von Maur
Salary Range30k - 57k$42k$41,718
Natural Grocers
Salary Range29k - 42k$35k$35,376

Stein Mart

Salary Range23k - 52k$35k$35,051
Family Dollar
Salary Range25k - 44k$34k$33,799
Michaels Stores
Salary Range24k - 46k$34k$33,563

Sports Authority

Salary Range23k - 47k$33k$33,311
Urban Outfitters
Salary Range25k - 43k$33k$33,069

Off Broadway Shoe Warehouse

Salary Range24k - 41k$32k$31,663

Frequently Asked Questions about Rural King

When was Rural King founded?

Rural King was founded in 1960.

How many Employees does Rural King have?

Rural King has 25 employees.

How much money does Rural King make?

Rural King generates $1.0B in revenue.

What industry is Rural King in?

Rural King is in the retail industry.

What type of company is Rural King?

Rural King is a private company.

Who are Rural King's competitors?

Rural King competitors include Orscheln Farm & Home, Menards, Tractor Supply, Von Maur, Hobby Lobby, Jos. A. Bank Clothiers, Urban Outfitters, Michaels Stores, Petco Holdings, Barnes & Noble, Natural Grocers, Off Broadway Shoe Warehouse, Stein Mart, Factory Card & Party Outlet, Family Dollar, Sports Authority, Goodies Etc., SummerWinds Nursery, Thrift Town Stores/norquist Salvage, Tobacco Superstore.

Who works at Rural King?

Keith Beaird (Founder)

Kermit Speer (Founder)

Where is Rural King's headquarters?

Rural King's headquarters is in Mattoon, IL.

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Zippia gives an in-depth look into the details of Rural King, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Rural King. The employee data is based on information from people who have self-reported their past or current employments at Rural King. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Rural King and its employees or that of Zippia.

Rural King may also be known as or be related to Rural King and Rural King Supply.